Ashford & Simpson's Sugar Bar

- 254 W 72nd St, New York, NY 10023

For New Yorkers seeking a unique blend of soulful dining, vibrant live music, and a warm, inviting atmosphere, Ashford & Simpson's Sugar Bar is a true neighborhood treasure. Located in the heart of the Upper West Side, this iconic establishment offers more than just a meal—it delivers a complete sensory experience that has made it a beloved staple for decades. From its rich history tied to the legendary musical duo Nickolas Ashford and Valerie Simpson to its reputation as a hub for both established and emerging artists, the Sugar Bar provides an escape from the city's frantic pace into a world of rhythm, flavor, and community. It’s a place where you can savor delicious comfort food, sip on expertly crafted cocktails, and feel the energy of a live performance all in one cozy, romantic setting.

This venue is a testament to timeless artistry and hospitality. Owned and operated by Valerie Simpson, it carries forward the legacy of her and her late husband, Nickolas Ashford. The Sugar Bar has long been a sanctuary for music lovers, offering intimate open mic nights where you might discover the next big star or catch a surprise performance by a music legend. Its commitment to the arts is matched only by its dedication to providing a welcoming, inclusive space for everyone. The atmosphere is casual yet trendy, and the staff's professionalism and warmth make every guest feel like a part of the family. Whether you're visiting for a special occasion dinner, a laid-back brunch, or a night out with friends, you'll find that the Sugar Bar is a place where good food, great music, and friendly faces come together perfectly.

The Sugar Bar has a distinct charm that sets it apart from other New York dining spots. Its interior, complete with an onsite bar and intimate seating, feels both cozy and sophisticated. The romantic lighting and live music create a special ambiance that makes it a popular choice for date nights. It’s a space where you can relax and truly enjoy your company and surroundings, without the overwhelming noise often found in other city venues. The venue’s inclusive crowd, which includes groups, tourists, and the LGBTQ+ community, makes it a safe and welcoming space for all. It's a place where a diverse mix of people come to enjoy the universal language of food and music.

Location and Accessibility

Ashford & Simpson's Sugar Bar is conveniently situated at 254 W 72nd St, New York, NY 10023, USA. Nestled in the vibrant and accessible Upper West Side, it's a prime location for both locals and visitors. The neighborhood is well-served by public transportation, making it easy to reach from any part of the city. The venue is just a short walk from major subway lines, and bus routes are plentiful. For those who prefer to drive, paid street parking is available in the vicinity. The establishment is committed to accessibility, featuring a wheelchair-accessible entrance, restroom, and seating, ensuring that all guests can enjoy their experience comfortably. Its location makes it a great choice for dinner before or after a stroll through Riverside Park or a visit to nearby cultural landmarks. The combination of its central address and thoughtful accessibility features makes the Sugar Bar a convenient destination for all.

Services Offered

• Brunch, Dinner, and Dessert: The Sugar Bar provides extensive dining options for multiple mealtimes, including a highly-regarded Sunday brunch that includes a complimentary mimosa, bellini, or bloody mary. The dinner menu offers a wide range of comfort food classics, and you can always top it off with a delicious dessert.

• Dine-in, Takeout, and Delivery: Whether you want to experience the vibrant atmosphere in person or enjoy their delicious food from the comfort of your home, the Sugar Bar offers flexible service options. They also provide no-contact delivery for added convenience and safety.

• Reservations: The restaurant accepts reservations, which is particularly helpful for planning a special evening or ensuring a table during peak hours, especially on weekends and live music nights. This is a great feature that allows for peace of mind when planning your visit.

• Table Service: Guests can enjoy full table service, with attentive and professional staff ready to cater to their needs. This enhances the dining experience, making it more relaxed and enjoyable.

• High Chairs and Kids' Menu: For families dining out, the Sugar Bar provides high chairs and a dedicated kids' menu, making it a family-friendly choice during dining hours.

Features / Highlights

• Live Music: The Sugar Bar is most famous for its incredible live music. It features an open mic night that showcases exceptional talent and regularly hosts performances by both emerging and well-known artists. This is a major draw for music enthusiasts in the city.

• Great Drinks: The bar offers an excellent selection of alcoholic and non-alcoholic beverages. The highlight is the wide range of creative and classic cocktails, alongside a great selection of beers and a well-curated wine list. The happy hour is a great opportunity to try some of their signature concoctions.

• Diverse Menu: The menu is packed with comfort food options, but it's also surprisingly diverse. Beyond the classics, you'll find vegetarian-friendly items like the veggie burger, tofu scramble, and lentil bowl, as well as a variety of salads and seafood dishes. This ensures there's something to please everyone in your party.

• Black-Owned Business: The Sugar Bar proudly identifies as a Black-owned business, representing an important part of New York's cultural and culinary landscape. Supporting this business means contributing to a vital part of the city’s community and its rich history.

• Atmosphere and Crowd: The atmosphere is a perfect mix of casual, cozy, and romantic, making it suitable for a variety of occasions. It's a transgender safe space and LGBTQ+ friendly, creating an inclusive environment where everyone feels comfortable and welcome. The crowd is diverse, attracting everyone from local residents to tourists and groups of friends.

Contact Information

Address: 254 W 72nd St, New York, NY 10023, USA

Phone: (212) 579-0222

What is worth choosing

What truly makes Ashford & Simpson's Sugar Bar a must-visit destination in New York is the seamless blend of exceptional food, electrifying live music, and a genuinely warm, welcoming atmosphere. It’s a place that feels like a home away from home, where the staff treats you like family and every visit feels special. The menu, while offering comforting and familiar favorites like Crispy Fried Chicken and Macaroni & Cheese, also showcases a range of impressive dishes, including the highly-praised Seafood Salad and New Zealand Lamb Chops. The Sunday brunch is a huge draw for locals, offering a classic start to the day with delicious food and a complimentary drink. The drinks menu is another highlight, with unique house cocktails like the "Street Corner" and "Sugartini," that are both creative and delicious. The attention to detail in the food and drinks is evident, and the fast, friendly service ensures a smooth and enjoyable dining experience.

Beyond the food and drink, the live music is the heart and soul of the Sugar Bar. It’s not just background noise; it's a central part of the experience. The open mic nights are particularly special, providing a platform for raw, incredible talent that you won't find at other venues. This makes it a great spot for a solo dinner or a night out with friends, as the entertainment is always top-notch. The fact that it’s a Black-owned business with a legacy rooted in musical greatness adds to its unique character. It's a place that fosters community and creativity. The positive reviews from happy customers speak for themselves, with many praising the cleanliness, the delicious food, and the outstanding customer service. It’s clear that the Sugar Bar is more than just a restaurant or a bar; it’s a cultural institution in the Upper West Side that offers a truly unforgettable New York experience.

Ashford & Simpson's Sugar Bar

254 W 72nd St, New York, NY 10023, USA