ASSET

- 329 Columbus Ave, New York, NY 10023

ASSET is a culinary gem nestled in the heart of New York City's Upper West Side, offering a refreshing take on Pan-Asian cuisine. Located at 329 Columbus Ave, this restaurant has quickly become a local favorite for its innovative menu, stylish ambiance, and impeccable service. The concept behind ASSET is to create a dynamic dining experience that blends diverse flavors from across Asia, serving up a menu that is both familiar and excitingly new. From meticulously crafted dim sum to fresh sushi and hearty main courses, there is something to satisfy every palate. The kitchen excels at balancing traditional techniques with modern culinary twists, resulting in dishes that are as visually stunning as they are delicious. The inviting atmosphere makes it an ideal spot for a variety of occasions, whether you're looking for a lively brunch with friends, a romantic dinner, or a sophisticated spot for a solo meal. The restaurant’s commitment to quality is evident in every detail, from the fresh ingredients used in each dish to the thoughtfully curated beverage list. Their extensive offerings include great cocktails and a fantastic wine list, ensuring a perfect pairing for any meal. ASSET has earned a reputation for its fast and attentive service, making sure that every guest feels well-cared for from the moment they walk in. It’s a place where you can relax and enjoy a memorable meal, whether you’re a local New Yorker or a visitor exploring the city's vibrant food scene. The restaurant's popularity for both lunch and dinner speaks volumes about its ability to deliver a consistently high-quality experience. The space itself is designed to be both trendy and cozy, providing a comfortable yet chic backdrop for your dining adventure. The vibrant energy and warm hospitality create an inviting environment that keeps patrons coming back for more. This focus on customer satisfaction and culinary excellence is what truly sets ASSET apart from other dining options in the area.

ASSET’s prime location on the Upper West Side makes it a convenient and accessible destination for both locals and tourists. Situated at 329 Columbus Ave, between 75th and 76th Streets, the restaurant is easily reachable by various modes of transportation. For those using the subway, it’s a short walk from the 72nd Street station, which serves the 1, 2, and 3 lines. This proximity to a major subway hub ensures that patrons can get to and from the restaurant with ease. Bus routes along Columbus Avenue also provide a simple way to arrive. While street parking is available, it is paid street parking, which is typical for this busy part of the city. Given the demand for parking in the area, it's often more convenient to use public transportation or ride-sharing services. ASSET is also highly committed to accessibility, ensuring that everyone can enjoy their dining experience. The restaurant features a wheelchair accessible entrance, restroom, and seating, making it a welcoming space for all guests. The thoughtful design of the space prioritizes comfort and ease of movement. The neighborhood itself is dynamic and bustling, with many attractions nearby, making ASSET a perfect stop before or after a visit to the American Museum of Natural History, a stroll through Central Park, or a trip to Lincoln Center. The lively atmosphere of the Upper West Side contributes to the restaurant's charm, making it a true neighborhood hub. Whether you’re stopping by for a quick bite or a long, leisurely meal, the location and accessibility of ASSET make it a stress-free choice for your next dining outing. The ability to easily reach the restaurant from various parts of the city is a significant advantage, and the amenties provided for accessibility demonstrate a commitment to serving the entire community.

ASSET offers a wide array of services and dining options to cater to diverse needs and preferences.

• Takeout and Dine-in: Customers can choose to enjoy their meal in the restaurant's inviting atmosphere or take it home to enjoy at their convenience.
• Outdoor Seating: For those who prefer dining al fresco, ASSET provides comfortable outdoor seating, perfect for enjoying a meal on a beautiful day.
• Brunch, Lunch, and Dinner: The restaurant serves meals throughout the day, with distinct menus for brunch, lunch, and dinner, each offering unique and delicious options.
• Table Service: Guests can expect attentive and professional table service, ensuring a smooth and enjoyable dining experience.
• Reservations: To secure a spot, especially during peak hours, reservations are recommended and accepted.
• Bar Onsite: A full bar is available, featuring an extensive selection of alcohol, beer, cocktails, and wine.
• Happy Hour: ASSET offers happy hour food and drinks, providing a great opportunity to sample their menu at a reduced price.
• Catering to Various Diets: The menu includes both vegan and vegetarian options, making it a suitable choice for guests with different dietary requirements.
• Payments: The restaurant accepts various payment methods, including credit cards, debit cards, and NFC mobile payments for added convenience.
• Wi-Fi: Complimentary Wi-Fi is available for guests, allowing for a seamless dining experience whether you're catching up on work or staying connected.
• Gender-neutral restrooms: The restaurant provides gender-neutral restrooms, promoting an inclusive and welcoming environment for all.

ASSET stands out for several key features and highlights that contribute to its glowing reputation.

• Fast Service: Patrons consistently praise the restaurant for its efficient and prompt service, ensuring a pleasant and timely dining experience.
• Great Cocktails and Wine List: The beverage program is a major highlight, with a carefully crafted list of cocktails and a wine selection that perfectly complements the menu.
• Great Dessert: The dessert menu is a crowd-pleaser, with delicious options like the Molten Chocolate Lava Cake and Japanese Cheesecake that provide a perfect end to the meal.
• Popular for Various Occasions: ASSET is a go-to spot for lunch, dinner, and solo dining, making it a versatile choice for any plan.
• Diverse and Inclusive Atmosphere: The restaurant is noted for being a welcoming space for a diverse crowd, including groups, LGBTQ+ friendly, and transgender safe space.
• Delicious and Unique Menu Items: From the Spicy Tuna Crispy Rice to the Honey Soy Duck Breast, the menu is filled with standout dishes that are worth trying.
• Cozy and Romantic Ambiance: The atmosphere is described as both cozy and romantic, making it a perfect spot for a date night or a special occasion.
• R&B Throwback Music: According to a customer review, the music choice, specifically R&B throwback tunes, creates a fun and nostalgic vibe that enhances the dining experience.

For inquiries, reservations, or to place an order, you can contact ASSET using the information below:

Address: 329 Columbus Ave, New York, NY 10023, USA

Phone: (212) 517-1987

ASSET is more than just a restaurant; it’s a complete dining destination. What makes it truly worth choosing is its unwavering commitment to providing a high-quality, enjoyable, and memorable experience for every guest. The menu is a journey in itself, offering a masterful blend of Pan-Asian flavors that are both authentic and innovative. Whether you’re in the mood for classic dim sum like the Pork Potstickers, a refreshing salad like the ASSET Salad, or a substantial main course such as the Bone In Ribeye, every dish is prepared with care and attention to detail. The creativity extends to the beverage menu, where expertly mixed cocktails and a thoughtfully curated wine list are ready to enhance your meal. The service is another key reason to visit. The staff is known for being efficient, attentive, and friendly, creating an atmosphere where you feel genuinely welcomed and cared for. This level of hospitality, combined with the excellent food and drinks, sets ASSET apart in a city filled with countless dining options. The atmosphere strikes a perfect balance between trendy and inviting, making it suitable for a variety of occasions. You can feel comfortable bringing a group of friends for a lively dinner or coming with a date for a romantic evening. The restaurant's dedication to inclusivity and creating a safe space for everyone further adds to its appeal. Moreover, the glowing reviews from real customers speak volumes. One reviewer highlighted that the restaurant "checked all our boxes that we didn’t know we had to begin with," praising the food, service, and even the music choice. Another noted the "delicious food and lovely presentation," along with the "efficient and attentive" service. These firsthand accounts confirm that ASSET delivers on its promises. For anyone in New York seeking a top-tier Pan-Asian dining experience with a perfect blend of exceptional food, great drinks, and a wonderful atmosphere, ASSET is an obvious and excellent choice. Its ability to create a "perfect" night out, as one customer put it, makes it a true asset to the Upper West Side dining scene.

ASSET

329 Columbus Ave, New York, NY 10023, USA