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by & by ico

by & by
- 644 10th Ave, New York, NY 10036

Restaurant, Cafe ★4.0 (14)·$50–100

644 10th Ave, New York, NY 10036, USA

4.0
This place is my new go to place! Perfect location in Hell’s Kitchen, offering small plates as if “tapas” in Spain, giving off this classy, sea like vibe that motivates you to order the bottle, not the glass. The bartender and whole staff are amazing too, but the best best thing they had was the cheese platter & lamb burgers. Don’t leave before you try them! - Yana Mitkova
by & by Overview Intro Menu Detail Photos Location Reviews
$50–100 per person Reported by 14 people$20–30$30–50$50–100$100+

by & by Introduce

Welcome to by & by, a hidden gem nestled in the heart of Hell's Kitchen. This unique spot on 10th Avenue is more than just a restaurant; it’s a multifaceted cafe, cocktail bar, and wine bar all rolled into one. Whether you're looking for a quiet place to grab a morning coffee and pastry, a vibrant setting for a delicious dinner, or a cozy corner to enjoy a sophisticated cocktail, by & by offers a welcoming and versatile experience for every New Yorker. With a focus on small plates perfect for sharing and a menu that’s both creative and comforting, this is the kind of place that quickly becomes your new go-to.

The atmosphere at by & by strikes the perfect balance between trendy and cozy, making it an ideal destination for a variety of occasions. It's a place where you can feel comfortable dining solo or sharing a memorable meal with friends. The staff is known for being incredibly friendly and attentive, contributing to a truly positive and relaxed dining experience. This commitment to great service, combined with a menu of exceptional food and drinks, is what makes by & by stand out in a neighborhood full of dining options.

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Located at 644 10th Avenue, New York, NY 10036, by & by is conveniently situated in the vibrant Hell's Kitchen neighborhood, just a short walk from the Theater District and Times Square. This prime location makes it a great spot for both locals and those exploring the Midtown West area. The restaurant is easily accessible by public transportation, with several subway lines and bus routes serving the area.

For those driving, it’s worth noting that paid street parking is available, but as with most of Manhattan, it can be limited. The best way to get here is by walking, biking, or using public transit to fully immerse yourself in the energy of the neighborhood. A small sign out front is the only clue to the warm and inviting space within, making it feel like a delightful discovery for those who stumble upon it.

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Services Offered

  • Dine-in: Enjoy the cozy and trendy atmosphere with full table service for both dinner and dessert.

  • Takeout: Prefer to enjoy your meal at home? All of your favorite dishes and drinks are available for easy takeout.

  • Curbside Pickup: For a quick and convenient option, by & by offers curbside pickup so you can grab your order without ever having to leave your car.

  • Catering: Planning a special event? The team at by & by can provide catering services to make your gathering unforgettable with their delicious offerings.

  • Reservations: Planning a special night out? By & by accepts reservations, making it easy to secure a table for dinner and avoid the wait.

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Features and Highlights

  • Fast Service: Customers consistently praise the swift and efficient service, ensuring you get your food and drinks without unnecessary delays.

  • Great Cocktails: The bar is a major highlight, with skilled bartenders crafting unique and delicious drinks like the popular Coco Old Fashioned and the Fireside.

  • Versatile Menu: From morning coffee and pastries to an evening menu of inventive small plates, there's something to satisfy every craving throughout the day.

  • Cozy and Trendy Atmosphere: The ambiance is perfect for a variety of occasions, whether you're meeting a friend or enjoying a quiet moment to yourself.

  • Inclusive Environment: by & by is a welcoming space for everyone, proudly identifying as LGBTQ+ friendly and a transgender safe space.

  • Bar Onsite: A fully stocked bar offers a wide selection of beer, wine, and hard liquor, including happy hour specials for both food and drinks.

  • Delicious Offerings: The menu features a range of standout dishes. Fan favorites include the rich and flavorful Short Rib Ragu, the highly-praised Lamb Sliders, and the unique and delicious Scotch Quail Eggs. Don't miss the dessert options like the decadent Raspberry Mousse.

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Contact Information

  • Address: 644 10th Ave, New York, NY 10036, USA

  • Phone: (646) 476-4022

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What Makes by & by Worth Choosing

When looking for a place to eat in New York, you're spoiled for choice. So, what makes by & by stand out? It's the unique combination of a laid-back cafe, a sophisticated wine bar, and a delicious small plates restaurant all under one roof. Unlike many spots that specialize in one thing, by & by excels at everything it does. You can start your day with a perfectly brewed drip coffee and a pastry like the Morning Rolls or a fresh Croissant, all while catching up on emails or a good book.

As the day progresses, the atmosphere shifts seamlessly from a relaxed cafe to a lively dinner spot. The dinner menu, with its tapas-style small plates, is designed for sharing and exploration. You can craft your own culinary journey, sampling a variety of flavors without committing to a single entree. Imagine starting with the refreshing Ceviche or the flavorful Curry Spring Rolls, then moving on to the rich Short Rib Ragu and the melt-in-your-mouth Scallops. This approach makes it a fantastic choice for a group of friends who want to try a bit of everything.

The cocktail program is another major draw. The bartenders are true artists, and the drinks are anything but ordinary. You won't find just a simple drink list; instead, you’ll find creative concoctions like the Coco Old Fashioned that elevate your drinking experience. The happy hour is a fantastic opportunity to try some of these unique drinks and a selection of food at a great price, making it a perfect post-work destination.

But perhaps the most compelling reason to choose by & by is the feeling of community it fosters. Customers often rave about the friendly staff who remember their names and favorite orders, creating a sense of being at a local haunt rather than just another New York restaurant. It's a place that caters to a diverse crowd, providing a safe and welcoming space for everyone. The combination of delicious food, creative drinks, and a warm, inviting atmosphere is what makes by & by more than just a place to eat and drink; it's a place to connect and feel at home in the bustling city. The fact that it’s popular for both dinner and solo dining speaks to its adaptability—whether you're looking for a vibrant night out or a quiet meal by yourself, by & by is the perfect destination.

by & by Menu

  • Cafe

  • Drip Coffee $3.00
  • Americano Coffee $4.00
  • Latte $5.25
  • Cappuccino $4.50
  • Flat White $4.50
  • Espresso $4.00
  • Macchiato $4.50
  • Cortado $4.75
  • Mocha $5.75
  • Cold Brew $5.50
  • Rocket Fuel $6.00
  • Matcha Latte $6.00
  • Chai Latte $5.25
  • Iced Latte $6.00
  • Iced Cappuccino $5.25
  • Tea $4.50
  • Iced Tea $5.00
  • Croissant $5.00
  • Almond Croissant $6.00
  • Morning Rolls $5.00
  • Lemon Cake Slice $6.00
  • Financier Teddy Bear $4.25
  • Turnover Apple $6.00
  • Dinner

  • Caesar Salad Skewers $10.00

    Romaine, Grilled Baguette, Anchovy, Cherry Tomato, Chicken, Parmesan, Caesar Drizzle

  • Eggplant Caponata $12.00

    Eggplant, Roasted Pepper, Onion, Tomato, Olive, Caper, Toasted Bread

  • Scotch Quail Eggs $18.00

    Quail Egg, Pork Sausage, Parmesan Breadcrumbs, Mustard Aioli

  • Ceviche $16.00

    Scallop, Mahi-Mahi, Jalapeno, Red Pepper, Onion, Jicama, Citrus Marinade

  • Lamb Sliders $15.00

    Cherry Tomato Compote, Whipped Lemon Feta, Arugula, Potato Bun

  • Rabbit Pie $20.00

    Rabbit Stew, Puff Pastry Crust

  • Scallops $27.00

    Seared Scallops, Warm Bacon Vinaigrette, Succotash

  • Short Rib Ragu $18.00

    Slow Braised Beef Short Rib, Fresh Pappardelle Pasta

  • Korean Beef Satay $15.00

    Bulgogi Marinated Sirloin Skewers, Tangy Cucumber Salad

  • Curry Spring Rolls $15.00

    Chicken or Mushroom Shredded Chicken or Mushroom, Caramelized Onion, Carrot, Raita Dipping Sauce

  • Spicy Miso Mushrooms $9.00

    Fried Button Mushroom, Miso, Soy and Thai Chili Marinade

  • Spice Bag $17.00

    Salt & Chilli Fries, Fried Chicken Bites, Fried Peppers & Onions, Garlic Mayo Dip

  • Tulumba $10.00

    Fried Dough, Chambord-Honey Syrup, Toasted Spiced Walnuts

  • Raspberry Mousse $10.00

    Raspberry Mousse, Whipped Cream, Candied Orange Peel

by & by Details

  • Service options

  • Curbside pickup
  • Takeout
  • Dine-in
  • Delivery
  • Highlights

  • Fast service
  • Great cocktails
  • Popular for

  • Dinner
  • Solo dining
  • Offerings

  • Alcohol
  • Beer
  • Cocktails
  • Happy hour drinks
  • Happy hour food
  • Hard liquor
  • Wine
  • Dining options

  • Dinner
  • Catering
  • Dessert
  • Seating
  • Table service
  • Amenities

  • Bar onsite
  • Gender-neutral restroom
  • Restroom
  • Atmosphere

  • Cozy
  • Trendy
  • Crowd

  • LGBTQ+ friendly
  • Transgender safespace
  • Planning

  • Accepts reservations
  • Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Parking

  • Paid street parking

by & by Photos

by & by Picture 1by & by Picture 2by & by Picture 3by & by Picture 4by & by Picture 5by & by Picture 6by & by Picture 7by & by Picture 8by & by Picture 9by & by Picture 10

by & by Location

by & by

644 10th Ave, New York, NY 10036, USA

by & by Reviews

An average rating of ★4.9 from 36 user reviews.

cocktailsscallopsshort rib ragusmall platesrabbitsliderscurry spring rollskorean beef skewershell’s kitchenthe neighborhood

★ 5★ 4★ 3★ 2★ 1

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