Cozy Rice (小稻屋肠粉店）

- 42 W 38th St #4, New York, NY 10018

In the bustling heart of Midtown Manhattan, where every corner offers a new culinary experience, a true hidden gem awaits those in the know: Cozy Rice, also known by its Chinese name, 小稻屋肠粉店. This isn't your average Chinese takeout spot. Instead, it's a destination dedicated to the art of the steamed rice roll, or cheung fun, a classic Cantonese delicacy. For New Yorkers looking for a quick yet incredibly satisfying meal, Cozy Rice offers a taste of authentic comfort food that is both flavorful and affordable.

The moment you step into the food hall where Cozy Rice is located, you'll be captivated by the aromas of freshly prepared food. The atmosphere is casual and inviting, perfect for a no-fuss meal during a busy workday or a relaxed dinner after exploring the city. This spot has become a go-to for locals who appreciate genuine, well-crafted food without the high price tag often associated with Manhattan dining. The focus here is on quality and tradition, ensuring that every dish, from the signature steamed rice rolls to the savory appetizers, is made with care and authenticity.

Cozy Rice has built a reputation for its commitment to classic recipes and fresh ingredients. The menu is a celebration of simple yet delicious flavors, centered around its specialty: the steamed rice roll. These delicate, silky-smooth rice noodle sheets are filled with a variety of ingredients and steamed to perfection, offering a unique texture and a burst of flavor in every bite. It’s this dedication to a classic dish that makes Cozy Rice a standout in New York City’s diverse culinary scene. Whether you're a connoisseur of Chinese cuisine or just discovering it, this place offers a memorable meal that feels both authentic and genuinely comforting.

Located in the heart of Midtown, Cozy Rice offers an incredibly convenient spot for a wide range of visitors. You'll find it at 42 W 38th St #4, New York, NY 10018. The restaurant is situated within a vibrant food hall, which adds to the lively and communal dining experience. This location is easily accessible from all over Manhattan, making it a perfect spot for office workers grabbing lunch, tourists exploring the area, or locals meeting up for a quick and delicious bite.

Being on 38th Street places Cozy Rice right in the mix of major transit hubs, including multiple subway lines and bus routes. This accessibility means you can get there quickly and without hassle, whether you're coming from the Upper East Side, the Financial District, or anywhere in between. The central location also makes it a great stop before or after visiting nearby attractions like Bryant Park, Times Square, or the Empire State Building. The food hall setting provides a relaxed and informal atmosphere, with tables and chairs available for customers to sit and enjoy their meal.

Cozy Rice offers a range of service options designed to fit the fast-paced New York lifestyle. Here are the key services available:

• No-contact delivery: For those who prefer to eat in the comfort of their home or office, a no-contact delivery option is available.
• Delivery: Standard delivery service is also offered, bringing their delicious food right to your doorstep.
• Takeout: If you're in the neighborhood and want to grab a meal to go, you can easily place an order for takeout.
• Dine-in: The restaurant provides a casual and comfortable setting for dine-in customers, with seating available in the food hall.
• Lunch and Dinner: Cozy Rice is a popular spot for both lunch and dinner, catering to the midday rush and those looking for a flavorful evening meal.
• Solo dining: The informal atmosphere and counter-service style make it an excellent choice for solo diners who want a quick, delicious meal.

What makes Cozy Rice stand out in a city filled with countless dining options? It's the combination of its unique offerings and thoughtful features. Here are some of the highlights:

• Authentic Steamed Rice Rolls: The core of the menu is their specialty, the steamed rice rolls. These are known for their classic, authentic taste and silky texture. With options like Shrimp, Beef, Fried Dough, and Grilled Pork, there's a steamed rice roll for every preference.
• Commitment to Quality: As noted by customers, the restaurant does not "skimp on the shrimp" or other ingredients, ensuring that every bite is filled with flavor and substance. This focus on quality is a key reason for their loyal customer base.
• Comfort Food: The menu is a perfect example of Chinese comfort food. Beyond the rice rolls, you can find other comforting classics like Congee (including Pumpkin and Preserved Egg with Pork) and Curry Fish Balls.
• Affordable Prices: Despite its prime Midtown location, Cozy Rice is known for being reasonably priced, offering a fantastic value for the quality and authenticity of the food.
• Small Plates and Appetizers: The menu includes a variety of small plates and appetizers, such as Egg Custard Buns and Shrimp Dumplings, which are perfect for sharing or trying a little bit of everything.
• Casual Atmosphere: The setting is relaxed and casual, making it an approachable spot for a quick bite without the formality of a full-service restaurant.
• Diverse Payment Options: For convenience, Cozy Rice accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments.
• Good for Kids: The menu's familiar and comforting flavors make it a great option for families dining with children.

For your convenience, here is the contact information for Cozy Rice (小稻屋肠粉店):

• Address: 42 W 38th St #4, New York, NY 10018, USA
• Phone: (646) 368-9897

Note that this is the best way to get in touch with them directly for questions or to place a takeout order.

So, with so many places to eat in New York City, why is Cozy Rice worth your time and appetite? The answer lies in its unwavering dedication to a single, perfect dish. While other restaurants might offer a wide, often overwhelming menu, Cozy Rice has mastered the art of the steamed rice roll. The authenticity and quality are undeniable, as echoed by customers who praise the "authentic classic stuffed rice noodle rolls" and the generous portions.

The value here is exceptional. In a city where dining out can be expensive, Cozy Rice offers a high-quality, delicious, and filling meal at a reasonable price. The Shrimp Steam Rice Roll, for instance, is not only a fan favorite but is also highlighted for being packed with shrimp in almost "every bite," a testament to the restaurant's commitment to not cutting corners. The delightful desserts, like the "lava golden yolk custard buns," add a perfect sweet finish to the meal and are a must-try.

Ultimately, Cozy Rice provides a unique and memorable dining experience that is perfect for those seeking a taste of authentic Chinese cuisine. Whether you're looking for a quick, delicious lunch, a satisfying dinner, or a comforting snack, this little rice house delivers on all fronts. Its location, service options, and focus on quality make it a standout choice for anyone in the New York City area who appreciates great food served with genuine care. It’s more than just a meal; it’s a comforting taste of tradition right in the heart of the city.

Cozy Rice (小稻屋肠粉店）

42 W 38th St #4, New York, NY 10018, USA