HOWOO

- 7 E 31st St, New York, NY 10016

In the bustling landscape of New York City’s dining scene, a truly exceptional culinary experience can be a rare and treasured find. HOWOO, a premier Korean restaurant located in Midtown, is one of those special places. More than just a traditional Korean barbecue joint, HOWOO offers an upscale and refined dining experience that elevates the art of grilling. From the moment you step through its doors, you are transported to a world of elegance, where an unforgettable meal is paired with seamless, attentive service. This isn't your average Korean barbecue; it's a destination for celebrations, business dinners, and for anyone looking to indulge in some of the finest cuts of meat in a stylish and trendy setting. The restaurant's dedication to quality is evident in every detail, from the state-of-the-art grills to the expertly curated menu. This article is your comprehensive guide to HOWOO, highlighting what makes it a must-visit for any New Yorker with a discerning palate.

HOWOO, which means "good meat" in Korean, lives up to its name with a menu that focuses on premium beef, including exquisitely aged American and rare Japanese A5 Wagyu. But the experience extends beyond the meat. The restaurant is celebrated for its incredible array of side dishes (banchan) and its knowledgeable staff who guide you through the meal with genuine enthusiasm. The ambiance is both modern and welcoming, with an interior that feels like a movie set—sophisticated and beautifully designed for an intimate yet vibrant dining experience. Whether you're a seasoned Korean BBQ connoisseur or new to the experience, HOWOO promises a night of culinary discovery that is both luxurious and deeply satisfying. Its blend of high-end quality, exceptional service, and inviting atmosphere makes it a standout choice for those seeking a truly special meal in the heart of New York City.

HOWOO is perfectly situated in a central and easily accessible part of Manhattan. Its address is 7 E 31st St, New York, NY 10016, USA, placing it in a prime location within Midtown. The restaurant is just a short walk from major transit hubs, making it convenient for both New Yorkers and visitors. Its proximity to Koreatown, also known as K-Town, adds to its appeal as a premier destination for Korean cuisine, while its refined atmosphere sets it apart from the more casual spots in the area.

The restaurant’s location makes it a great choice for both lunch and dinner gatherings. Given its position in a bustling business district, it's a popular spot for professional lunches, while its upscale vibe makes it perfect for dinner reservations. As is common in this area, street parking can be difficult to find. However, the abundance of nearby public transportation, including multiple subway lines and bus routes, makes it simple to get there without a car. For those who need parking, there are paid lots and garages in the vicinity. The elegant entrance and interior are designed to welcome guests, with restrooms available for comfort, contributing to a seamless and sophisticated dining experience.

HOWOO provides a luxurious, in-person dining experience with a focus on table service. The primary services include:

• Dine-in: The restaurant is exclusively a dine-in establishment, encouraging guests to immerse themselves fully in the culinary journey. All meals are expertly cooked at your table by a dedicated griller, ensuring each piece of meat is prepared to perfection.
• Reservations: Dinner reservations are highly recommended, as the restaurant is popular and often has a wait, especially for groups. Reservations can be made in advance to secure your spot for an unforgettable evening.
• Table Service: The dining experience at HOWOO is defined by its exceptional table service. Every dish, from the banchan to the main cuts of meat, is explained with genuine enthusiasm and knowledge by the staff, making for a truly engaging and educational meal.
• Beverage Service: A comprehensive beverage menu is available, including a selection of alcohol, beer, cocktails, hard liquor, and an expertly curated wine list. A sommelier is on hand to assist with wine pairings, enhancing the flavors of the premium meats.

What sets HOWOO apart is its commitment to a high-end, immersive dining experience. Here are some of its standout features:

• Exceptional Meat Quality: The menu features premium and rare cuts of beef, including 35-day Dry Aged Prime Ribeye, Miyazaki A5 Wagyu Striploin, and Seasoned Short Rib. The meat is of a quality that "literally melts in your mouth," as noted by one guest.
• Top-Tier Service: Customers consistently praise the staff for their kindness, knowledge, and attentiveness. The service is described as "seamless, attentive, and never rushed," creating a feeling of being genuinely cared for and celebrated. The personalized touch, like a warm welcome from the hostess and a griller who cooks everything to your preference, is a major highlight.
• Trendy and Upscale Atmosphere: The restaurant’s interior and exterior boast a sophisticated, trendy, and high-end feel. With gold-plated grills, top-of-the-line griddles, and ornate chandeliers, the setting is perfect for a special occasion.
• Amazing Banchan and Side Dishes: In addition to the meat, the side dishes are celebrated for being "exceptionally delicious." From the crispy seaweed to the flavorful stews and noodles, the accompaniments perfectly complement the main meal.
• Fast Service: Despite the intricate dining experience, the service is remarkably fast and efficient, ensuring that the meal flows smoothly from one course to the next without any long waits.

To book your reservation or for any additional information about HOWOO, you can reach out via the following contact details:

Address: 7 E 31st St, New York, NY 10016, USA

Phone: (347) 504-5401

The menu at HOWOO is a showcase of quality and expertise, with several dishes that are particularly worth trying. For a first-timer or someone celebrating a special occasion, the combos, such as the Elite Combo mentioned in a customer review, are an excellent choice. They provide a comprehensive tour of the restaurant's best offerings, including a variety of premium cuts and a large amount of banchan, stews, and noodle dishes.

If you prefer to order à la carte, the beef selections are the main event. The Miyazaki A5 Wagyu Striploin and Miyazaki A5 Wagyu Filet Mignon are absolute must-tries for their incredible marbling and melt-in-your-mouth texture. For a robust flavor, the 35-day Dry Aged Prime Ribeye or the Seasoned Short Rib are also fantastic choices. Your griller will cook these cuts to your desired temperature, ensuring perfection with every bite.

Beyond the meat, don’t overlook the other menu items. The Steak Tartare, which is served with crispy seaweed, is a highly-praised appetizer that perfectly sets the stage for the meal. The noodle and rice dishes are also a highlight. The Spicy Cold Noodle is a popular choice for its unique and refreshing flavor that helps cut through the richness of the barbecue. The Kimchi Stew and Fermented Soy Stew are comforting and flavorful options that provide a great balance to the meal. With an extensive wine and cocktail menu, be sure to ask the staff for a recommendation to perfectly pair a drink with your meal. From the exquisite food to the impeccable service, every element at HOWOO is designed to create a truly memorable dining experience.

HOWOO

7 E 31st St, New York, NY 10016, USA