La Rubia

- 11 Howard St, New York, NY 10013

Introduction / Overview

Nestled within the lobby of the trendy 11 Howard Hotel, La Rubia stands out as a chic and inviting dining destination in the heart of SoHo. This restaurant offers a unique blend of a casual café vibe and an upmarket dining experience, making it a versatile spot for any time of day. La Rubia, which translates to "the blonde" in Spanish, lives up to its name with a bright and airy atmosphere that is both cozy and beautifully designed. It's a place where you can grab a delicious breakfast to start your day, enjoy a leisurely lunch with a friend, or unwind with a cocktail and dinner after a long day. The carefully curated menu, which includes everything from fresh salads and hearty sandwiches to a raw bar, is designed to provide a refined culinary experience with fresh ingredients and diverse flavors.

What makes La Rubia particularly appealing is its ability to seamlessly transform throughout the day. In the morning, it's a calm and sophisticated café offering coffee and pastries. By midday, it becomes a bustling spot for a quick and flavorful lunch. As evening approaches, the bar takes center stage, and the space becomes a vibrant hub for craft cocktails and small plates. The professional and attentive staff contribute to the welcoming atmosphere, ensuring every guest feels well taken care of. La Rubia is more than just a hotel restaurant; it's a neighborhood gem that attracts a diverse crowd of locals and visitors who appreciate its great food, skilled bartenders, and stylish ambiance. Its combination of a trendy atmosphere and approachable menu makes it a perfect spot for solo diners or groups looking for a comfortable yet elegant experience.

Location and Accessibility

La Rubia is conveniently located at 11 Howard St, New York, NY 10013, USA, placing it in the vibrant and fashionable SoHo neighborhood. Situated inside the 11 Howard Hotel, its address is a major landmark in the area, making it easy to find. SoHo is a highly pedestrian-friendly district, and the restaurant is easily accessible by foot for anyone exploring the area's art galleries, boutiques, and other attractions. The location is also very well-served by public transportation. Several subway lines are within walking distance, making it a convenient destination from various parts of the city.

The restaurant is committed to being accessible to all patrons. It features a wheelchair-accessible entrance and a wheelchair-accessible toilet, ensuring that individuals with mobility needs can dine comfortably and without barriers. While parking in SoHo is notoriously difficult and expensive, the abundance of public transit options makes visiting without a car a breeze. The presence of Wi-Fi also makes it a convenient spot for business meetings or for simply getting some work done while enjoying a coffee or a meal. Its location in a hotel lobby adds a layer of safety and comfort, and the interior design and décor are a major draw, providing a beautiful and well-considered backdrop for any meal or drink.

Services Offered

• Dine-in: Guests can enjoy table service in a casual, cozy, and trendy environment. The restaurant accepts reservations, which are a good idea for dinner or for group dining.

• Delivery: For those who prefer to eat at home or in the office, La Rubia offers delivery services, bringing its delicious menu items directly to you.

• Takeaway: The restaurant is also set up for takeaway, allowing you to quickly grab a sandwich, salad, or other item to go, which is perfect for a fast-paced day.

• Table Service: The staff provides caring and attentive table service, ensuring a pleasant and relaxed dining experience from start to finish.

• Bar On-Site: A full bar is available on-site, providing a wide array of alcoholic beverages, including a great selection of beers, a thoughtful wine list, and expertly crafted cocktails.

• Wi-Fi: Complimentary Wi-Fi is available, making it a great spot for a casual business lunch or a place to work remotely while enjoying some coffee.

Features / Highlights

• Great Cocktails: La Rubia is known for its excellent cocktail program. The drinks are crafted by skilled bartenders, and the selection is unique and inventive, making it a major draw for both locals and hotel guests.

• Chic and Cosy Atmosphere: The interior design is a significant highlight. It's described as a "chic café" with a "chilled spot inside," creating a warm and welcoming ambiance that feels both trendy and comfortable.

• Fast and Attentive Service: Customers consistently praise the fast and attentive service. The staff is known for being caring and helpful with suggestions, which enhances the overall dining experience.

• All-Day Dining: The restaurant offers a menu that spans breakfast, lunch, and dinner, with offerings that transition seamlessly throughout the day. This versatility makes it a perfect spot for any meal, any time.

• Offers a Raw Bar and Small Plates: As the evening approaches, the menu expands to include a raw bar and small plates, which are perfect for a late-night bite or for sharing among a group.

• Accepts Reservations: The ability to make a reservation is a convenient feature for a popular spot like La Rubia, ensuring you can secure a table for a planned gathering or a special meal.

Contact Information

La Rubia is located at: 11 Howard St, New York, NY 10013, USA. For reservations or inquiries, you can reach them by phone at (212) 690-2012.

What is worth choosing

When you step into La Rubia, you’re in for a treat, and the menu offers a number of excellent choices. For a fulfilling meal, the Lobster Roll is a standout item, noted as a featured item and a great choice for seafood lovers. The Crab Dip is another must-try, perfect for sharing and a testament to the restaurant’s ability to create delicious small plates. For a taste of the kitchen's skill with other dishes, the grilled salmon is a solid choice, praised for being juicy and cooked just right. If you’re looking for a hearty and flavorful sandwich, the Rubia Sandwich and the Ham And Brie Sandwich are both highly recommended and perfect for a substantial lunch.

Beyond the main dishes, the cocktails are a major reason to visit. The skilled bartenders create unique and delicious concoctions that are perfect for a casual drink or a pre-dinner aperitif. The cozy and trendy atmosphere makes it a great spot to "have a drink and just chill," as one reviewer noted. The service, described as quick and helpful, only adds to the positive experience. Whether you’re stopping by for a quick solo lunch, meeting a friend for coffee, or gathering a group for a more leisurely dinner, La Rubia offers a complete and delightful package. Its combination of a chic setting, great food, and impressive cocktails makes it a top choice for a stylish yet relaxed dining experience in SoHo.

La Rubia

11 Howard St, New York, NY 10013, USA