Lure Fishbar: A Premier Seafood and Sushi Destination in NYC's SoHo

Lure Fishbar Introduce

Welcome to Lure Fishbar, an iconic New York City restaurant that takes you on a culinary journey without ever leaving Manhattan. Tucked away on Mercer Street in the heart of SoHo, this establishment is a beacon for seafood lovers and a staple of the city's dining scene. The moment you step inside, you're transported to the glamorous deck of a luxury yacht, with a stunning, boat-like interior that is both elegant and imaginative. This unique decor, as one reviewer noted, "adds to the whole dining experience," setting the stage for an unforgettable meal.

Lure Fishbar is more than just a place with a cool theme; it’s a destination celebrated for its incredibly fresh seafood and impeccable service. The menu is a comprehensive tour of the ocean's bounty, from raw bar classics and pristine sushi to decadent lobster dishes and perfectly seared steaks. Every dish is a testament to quality and care, prepared to highlight the natural flavors of the ingredients. A loyal customer, who has had "four outstanding" visits, confirmed that "the seafood is incredibly fresh," and the staff is "always warm, attentive, and makes you feel welcome."

What truly sets Lure Fishbar apart is its versatility. While it’s a perfect spot for a romantic and upscale dinner, it's also a fantastic place for lunch, a celebratory brunch, or a casual drink at the bar. The restaurant's ability to cater to different occasions and moods is a major part of its charm. Its lively atmosphere attracts a mix of locals and tourists, making it a bustling hub of activity at any time of day.

The service at Lure is consistently praised for being "outstanding." A customer who visited for brunch mentioned how their waiter was "so cute and sweet bringing us crab rolls as compliments from the chef." This level of hospitality, combined with a menu full of incredible options, solidifies Lure Fishbar's reputation as a top-tier seafood and sushi spot. It's a place that delivers on every promise: taste, options, and service. This is a must-visit for anyone looking for a special dining experience in New York City.

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Location and Accessibility

Lure Fishbar is perfectly situated at 142 Mercer St, New York, NY 10012, USA. This prime location places it squarely in SoHo, one of Manhattan's most fashionable and sought-after neighborhoods. The street is a central part of SoHo's vibrant retail and dining scene, making the restaurant a convenient and exciting destination.

The restaurant is committed to being accessible to all guests. It features a wheelchair accessible restroom and wheelchair accessible seating, ensuring a comfortable experience for individuals with mobility needs. While street parking can be a challenge in this busy area, there is paid street parking available, and the restaurant is just a short walk from several subway stations, making it highly convenient for those using public transportation.

The surrounding neighborhood adds to the allure of a visit. You can spend the day exploring the art galleries and designer boutiques before settling in for a luxurious meal at Lure Fishbar.

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Services Offered

Lure Fishbar provides a comprehensive range of services to accommodate all dining preferences, ensuring that every guest's needs are met.

Dine-in: Enjoy the full Lure Fishbar experience within the restaurant's stunning interior. Our table service is professional and attentive, ensuring a seamless and enjoyable meal.
Delivery & No-contact Delivery: For those who prefer to dine at home, we offer convenient delivery services, including a no-contact option for your peace of mind.
Takeout: You can also pick up your order to enjoy our fresh food from the comfort of your own space.
Breakfast, Brunch, Lunch, & Dinner: We offer a full range of dining options throughout the day, including a highly recommended brunch menu. The restaurant is a popular spot for lunch, dinner, and even late-night food.
Catering: While not explicitly listed, the menu's large-format platters like the Shellfish Plateaux make it a great option for group events and celebrations.
Reservations: Lure Fishbar is a popular spot and often has a wait, so reservations are recommended for all dining times, especially for brunch, lunch, and dinner.

The versatility of our services ensures that you can enjoy the Lure Fishbar experience in a way that best suits your needs and schedule.

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Features and Highlights

Lure Fishbar is celebrated for its unique features that elevate the entire dining experience.

Incredibly Fresh Seafood: The core of our menu is our commitment to serving the freshest seafood. From our raw bar to our entrées, the quality is consistently outstanding.
Unique & Beautiful Decor: The boat-like interior is a major highlight, creating a romantic and trendy atmosphere that is both cozy and upscale. It's a key part of what makes Lure Fishbar so memorable.
Great Cocktails & Wine List: The full bar offers an extensive selection of great cocktails, including unique creations like the Lychee Martini and Yuzu Lemon Drop. There's also a great beer and wine selection.
Excellent Service: The staff is consistently praised for being warm, attentive, and professional, making every visit a welcoming and positive experience.
Diverse Menu: The menu goes beyond seafood, offering delicious options like the Bash Burger, as well as a great selection of sides and desserts. We also have a dedicated kids' menu and high chairs.
Late-Night Food & Happy Hour: The restaurant is a great spot for a late-night bite and offers a popular happy hour with a variety of drink options.
Solo Dining Friendly: The bar and sushi counter make it a comfortable and enjoyable spot for solo diners.
Dog-Friendly: We welcome dogs in our outdoor seating area, so your furry friends can join you.

These features combine to make Lure Fishbar a standout in a city full of dining options.

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Contact Information

For reservations or more information, you can contact Lure Fishbar at:

Address: 142 Mercer St, New York, NY 10012, USA
Phone: (212) 431-7676

Given its popularity, we strongly recommend making reservations in advance to avoid a wait.

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What is Worth Choosing

Choosing Lure Fishbar means indulging in some of the best seafood New York has to offer, but it’s the variety and quality that truly make it worth the visit. For a truly impressive start, the Shellfish Plateaux Royale is an excellent choice, offering a stunning and generous assortment of fresh shellfish. If you're a sushi enthusiast, the options are plentiful and all incredibly fresh. Don’t miss the unique Crispy Sushi Rice, especially the Spicy Tuna and Uni Jalapeño. The Signature Rolls, like the popular Kenai Roll and Lure House Roll, showcase the kitchen's creativity and skill.

For a heartier meal, the entrées are a must-try. The Classic Lobster Roll is a fan favorite, while the Miso Glazed Salmon and Seared Diver Scallops are a testament to our kitchen's ability to prepare a variety of seafood to perfection. The menu also offers a selection of Steaks and our renowned Lure Burger for those who prefer turf to surf. The lunch and brunch menus are particularly noteworthy, offering unique items like a lobster roll and a full range of breakfast foods. One reviewer praised the ability to get a lobster roll and sushi for Sunday brunch, highlighting the fantastic variety.

Beyond the food, the cocktails are a highlight. Be sure to try a unique drink like the La Piña Picante or the Yuzu Lemon Drop to complement your meal. The dessert menu is also a must-try, with a reputation for being great.

The overall dining experience is what makes Lure Fishbar a top choice. The combination of its romantic and unique "inside of a boat" decor, a menu full of consistently fresh and delicious food, and a staff that is "outstanding" and "sweet," creates a truly special evening. For a celebratory dinner, a romantic date, or a delicious and elevated meal with friends, Lure Fishbar is a prime choice that lives up to its reputation.

Lure Fishbar Menu

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 LB. Lobster, Scallop Crudo, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $23.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $20.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $22.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $20.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $22.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $20.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $23.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $23.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Soup & Salads
New England Clam Chowder $18.00
Littleneck Clams, New Potatoes, Bacon
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Chicory Salad $23.00
Gorgonzola, Toasted Walnuts, Green Apple, Champagne Vinaigrette
Caesar Salad $23.00
Lacinato Kale, White Anchovies, Soft Egg, Parmesan Crisp

Appetizers
Deviled Eggs $18.00
Crispy Oysters, Pickled Chili
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Salmon Tiradito $23.00
Serrano Chili, Miso Yuzu Vinaigrette, Sesame Oil
Tempura Shrimp $23.00
Spicy Sesame Mayo
Charred Octopus $24.00
Crushed Fingerlings, Charred Pepper Vinaigrette, Chili Oil
Tuna Tacos $24.00
Cucumber, Avocado, Soy Vinaigrette

Pasta
Sea Urchin Bucatini $38.00
Blue Crab, Toasted Garlic, Crushed Red Pepper, Pane Grattato
Lobster Fra Diavolo $39.00
Squid Ink Tagliatelle, Spicy Tomato, Basil
Linguine Vongole $36.00
Littlenecks, Garlic, White Wine, Lemon, Parsley

Entrées
Steamed Red Snapper $37.00
Bok Choy, Roasted Peppers, Red Curry, Jasmine Rice
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Seared Diver Scallops $42.00
Savoy Cabbage, Carrots, Whole Grain Mustard Beurre Blanc
Black Sea Bass $38.00
Celery Root, Asian Pear, Chicory Salad, Charred Lemon
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
Alaskan King Crab $37.00
Steamed or Grilled, Drawn Butter, Citrus Beurre Blanc
Whole Stuffed Lobster
Seafood Stuffing, Garlic-Chili Butter, Grilled Lemon
Bash Burger $25.00
Bacon Onion Jam, Cheese, Shaved Pickles
Lure Burger $25.00
Lettuce, Tomato, Cheese
Crispy Asian Snapper For Two $72.00
Spicy Ginger, Fried Rice, Stir Fry Vegetables
Whole Fish Simply Grilled $42.00
Daurade, Charred Lemon, Chili Oil

Steaks
We Serve All Natural Creekstone Farms
Filet Mignon 10oz $53.00
New York Strip 16oz $49.00
Ribeye 16oz $58.00

Market Sides
Whipped Potatoes $10.00
Bok Choy, Toasted Sesame $10.00
Blistered Shishitos $10.00
Royal Trumpet Mushrooms $10.00
Grilled Asparagus, Lemon Vinaigrette $10.00
Lobster Mac & Cheese $18.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
The Last Word $20.00
martin miller gin, green chartreuse, luxardo marschino, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Vincent Careme 'Cuvee T' Vouvray 2017 Loire Valley $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Ave8Raen 2019 Willamette Valley $20.00
Pinot Noir, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Yamahai Junmai, Yoshidagura 'U-Nique', Light, Tropical With A Svelte Texture $15.00
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow',Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 LB. Lobster, Scallop Crudo, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $23.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $20.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $22.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $20.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $22.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $20.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $23.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $23.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Soup & Salads
New England Clam Chowder $18.00
Littleneck Clams, New Potatoes, Bacon
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Chicory Salad $23.00
Gorgonzola, Toasted Walnuts, Green Apple, Champagne Vinaigrette
Caesar Salad $23.00
Lacinato Kale, White Anchovies, Soft Egg, Parmesan Crisp

Appetizers
Deviled Eggs $18.00
Crispy Oysters, Pickled Chili
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Salmon Tiradito $23.00
Serrano Chili, Miso Yuzu Vinaigrette, Sesame Oil
Tempura Shrimp $23.00
Spicy Sesame Mayo
Charred Octopus $24.00
Crushed Fingerlings, Charred Pepper Vinaigrette, Chili Oil
Tuna Tacos $24.00
Cucumber, Avocado, Soy Vinaigrette

Pasta
Sea Urchin Bucatini $38.00
Blue Crab, Toasted Garlic, Crushed Red Pepper, Pane Grattato
Lobster Fra Diavolo $39.00
Squid Ink Tagliatelle, Spicy Tomato, Basil
Linguine Vongole $36.00
Littlenecks, Garlic, White Wine, Lemon, Parsley

Entrées
Steamed Red Snapper $37.00
Bok Choy, Roasted Peppers, Red Curry, Jasmine Rice
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Seared Diver Scallops $42.00
Savoy Cabbage, Carrots, Whole Grain Mustard Beurre Blanc
Black Sea Bass $38.00
Celery Root, Asian Pear, Chicory Salad, Charred Lemon
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
Alaskan King Crab $37.00
Steamed or Grilled, Drawn Butter, Citrus Beurre Blanc
Whole Stuffed Lobster
Seafood Stuffing, Garlic-Chili Butter, Grilled Lemon
Bash Burger $25.00
Bacon Onion Jam, Cheese, Shaved Pickles
Lure Burger $25.00
Lettuce, Tomato, Cheese
Crispy Asian Snapper For Two $72.00
Spicy Ginger, Fried Rice, Stir Fry Vegetables
Whole Fish Simply Grilled $42.00
Daurade, Charred Lemon, Chili Oil

Steaks
We Serve All Natural Creekstone Farms
Filet Mignon 10oz $53.00
New York Strip 16oz $49.00
Ribeye 16oz $58.00

Market Sides
Whipped Potatoes $10.00
Bok Choy, Toasted Sesame $10.00
Blistered Shishitos $10.00
Royal Trumpet Mushrooms $10.00
Grilled Asparagus, Lemon Vinaigrette $10.00
Lobster Mac & Cheese $18.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
The Last Word $20.00
martin miller gin, green chartreuse, luxardo marschino, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Vincent Careme 'Cuvee T' Vouvray 2017 Loire Valley $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Ave8Raen 2019 Willamette Valley $20.00
Pinot Noir, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Yamahai Junmai, Yoshidagura 'U-Nique', Light, Tropical With A Svelte Texture $15.00
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow',Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 lb. Lobster, Kanpachi, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $26.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $19.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $21.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $19.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $21.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $19.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $21.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $22.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Salads & Appetizers
Deviled Eggs $20.00
Crispy Oysters, Pickled Chili 18 or Topped with American Caviar
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Caesar Salad $23.00
Lacinato Kale, Kohlrabi Soft Boiled Egg, Parmesan Crisp
Sesame Crusted Tuna Salad $26.00
Butter Lettuce, Radishes, Avocado, Carrot-Ginger Dressing
Grilled Chicken Cobb $22.00
Bleu Cheese, Bacon, Tomato, Avocado
Avocado Toast $19.00
Poached Egg, Crushed Red Pepper, Sea Salt, Filone Bread
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tempura Shrimp $23.00
Spicy Sesame Mayo
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Smoked Salmon Platter Royale $68.00
catsmo gold smoked salmon, white fish salad soft egg, slice tomato, avocado & onion fresh bagels & latvian pumpernickel

Entrées
Buttermilk Pancakes $19.00
New York Maple Syrup, Fresh Berries
Mushroom Omelette $19.00
Shiitakes, Spinach, Goat Cheese, Chives
Lobster Frittata $25.00
Maine Lobster, Fingerlings, Onions, Feta Cheese
Huevos Rancheros $25.00
Canadian Bacon, Over Easy Eggs, Black Beans, Queso Fresco, Salsa
Baked Eggs $23.00
Slow Roasted Tomato, Spinach, Parmesan,Grilled Filone
Steak & Eggs $34.00
NY Strip, Sunny Side Eggs, Hash Brown, Salsa Verde
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Tomato, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
The Burger “Bash Style” $25.00
Bacon & Onion Jam, Pickles
“Lure Style” $25.00
The Works

The Benedicts
hash brown potatoes, green salad
Canadian Bacon $19.00
Smoked Salmon $22.00
Lobster $32.00
Spinach $19.00

Dim Sum
Pork & Shrimp Potstickers $14.00
Chicken & Shiitake Shumai $15.00
Shrimp Spring Roll, Sweet Chili Sauce $12.00
Lobster Dumplings $16.00

Sides
Hash Browns $9.00
Thick Cut Bacon $10.00
Breakfast Sausage $10.00
Grilled Asparagus $10.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Cinsault/Grenache/Syrah, Rumors 2020 $21.00
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Avaraen 2019 Willamette Valley $20.00
Borgogne Rouge, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Saint Emilion, La Fleur Garderose 2017 Bordeaux $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow', Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00
Junmai, Soto, 180 Ml Can, Clean, Bright, Hints Of Apple, Pear And Umami $15.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

CHOICE OF APPETIZER
Restaurant Week menu is not available for parties of seven or more
Shrimp Tempura
Toasted Sesame, Spicy Mayo
Spicy Watermelon Gazpacho
Crab Salad, Tomato, Melon, Cucumber, Thai chili, Mint
Tuna Tartar
Cucumber, Pickled Radish, Sea Urchin Sherry Vinaigrette

CHOICE OF ENTRÉE
Nori Crusted Tuna
Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion
Miso Glazed Salmon
Sugar Snap Peas, Shiitake Mushrooms, Toasted Sesame Seeds
Herb Roasted Chicken
Summer Bean Salad, Whipped Potatoes, Roasted Garlic Jus
Lure Sushi Combo
4 Pieces of Sushi & 1 Maki Roll

CHOICE OF DESSERT
Molten Chocolate Cake
Salted Caramel Ice Cream, Fresh Berries, Chantilly
Meyer Lemon Panna Cotta
Mixed Berry Compote, Toasted Pistacios

COCKTAILS
Watermelon Basil Vodka Drink $15.00
vodka, watermelon, fresh basil
Soho Spritz $15.00
proseco, luxardo, soda

SAKE
By The Glass
Nigori Ginjo, Nagurayama, “ Snow White” $15.00

SPARKLING
By The Glass
Vincent Careme Vouvray Petillant ‘Cuvee T’ 2017 Loire Valley $15.00

WHITE
By The Glass
Ametzoi Hondarrabi-Zuri 2017 Getariako Txakolina, Euskadi $15.00
Manoir Du Capucin Pouilly Fuisse 2018 Bourgundy $15.00

ROSE
By The Glass
Di Giovanni Nerello Mascalese 2020 Etna, Sicily $15.00

RED
By The Glass
Patrick Noel Pinot Noire 2019 Sancerre $15.00
Kuyan By Antiyal Syrah/Cabernet 2019 Maipo Valley, Chile $15.00

WHITE
Bottles
Aligote, Jean-Claude Boisset 2018 Chorey Les Beaune $55.00
Riesling, G.D. Vajra 2020 Piemonte $65.00
Albariño, Lagar De Costa “Calabobos” 2018 Rias Baixas $70.00
Chardonnay, Jules Desjourneys, 2015 Pouilly-Vinzelles $80.00

ROSE
Bottles
Nerello Mascalese, Di Giovanni 2020 Etna, Sicily $60.00
Cinsault/Grenache, Rumor 2020 Provence $72.00

RED
Bottles
Sangiovese, Poggio Al Sale Chianti Classico 2016 Tuscany $60.00
Grenache Blend, Xavier, Cotes Du Rhone 2019 $60.00
Gamay, Jean Foilard, Beaujolais Villages 2018 Beaujolais $75.00
Cabernet Blend, Kanonkop ‘Paul Sauer’ Stellenbosch $90.00

CHOICE OF APPETIZER
Restaurant Week menu is not available for parties of seven or more
Chilled Shrimp Ceviche
Smoked Chilies, Crushed Avocado, Lime, Fresh Corn Chips
Watermelon Gazpacho
Crab Salad, Tomato, Melon, Cucumber, Thai chili, Mint
Salmon Tartare
Cucumber, Pickled Shallots, Aji Amarillo

CHOICE OF ENTRÉE
Nori Crusted Tuna
Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion
Miso Glazed Salmon
Sugar Snap Peas, Shiitake Mushrooms, Toasted Sesame Seeds
Herb Roasted Chicken
Summer Bean Salad, Whipped Potatoes, Roasted Garlic Jus
Lure Sushi Combo
4 Pieces of Sushi & 1 Maki Roll

COCKTAILS
Watermelon Basil Vodka Drink $15.00
vodka, watermelon, fresh basil
Soho Spritz $15.00
proseco, luxardo, soda

SAKE
By The Glass
Nigori Ginjo, Nagurayama, “ Snow White” $15.00

SPARKLING
By The Glass
Vincent Careme Vouvray Petillant ‘Cuvee T’ 2017 Loire Valley $15.00

WHITE
By The Glass
Ametzoi Hondarrabi-Zuri 2017 Getariako Txakolina, Euskadi $15.00
Manoir Du Capucin Pouilly Fuisse 2018 Bourgundy $15.00

ROSE
By The Glass
Di Giovanni Nerello Mascalese 2020 Etna, Sicily $15.00

RED
By The Glass
Patrick Noel Pinot Noire 2019 Sancerre $15.00
Kuyan By Antiyal Syrah/Cabernet 2019 Maipo Valley, Chile $15.00

WHITE
Bottles
Aligote, Jean-Claude Boisset 2018 Chorey Les Beaune $55.00
Riesling, G.D. Vajra 2020 Piemonte $65.00
Albariño, Lagar De Costa “Calabobos” 2018 Rias Baixas $70.00
Chardonnay, Jules Desjourneys, 2015 Pouilly-Vinzelles $80.00

ROSE
Bottles
Nerello Mascalese, Di Giovanni 2020 Etna, Sicily $60.00
Cinsault/Grenache, Rumor 2020 Provence $72.00

RED
Bottles
Sangiovese, Poggio Al Sale Chianti Classico 2016 Tuscany $60.00
Grenache Blend, Xavier, Cotes Du Rhone 2019 $60.00
Gamay, Jean Foilard, Beaujolais Villages 2018 Beaujolais $75.00
Cabernet Blend, Kanonkop ‘Paul Sauer’ Stellenbosch $90.00

Lure Fishbar Details

Service options
No-contact delivery
Delivery
Takeout
Dine-in

Highlights
Fast service
Great beer selection
Great cocktails
Great dessert

Popular for
Lunch
Dinner
Solo dining

Accessibility
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible entrance
Wheelchair accessible parking lot

Offerings
Alcohol
Beer
Cocktails
Coffee
Happy hour drinks
Hard liquor
Healthy options
Late-night food
Small plates
Wine

Dining options
Breakfast
Brunch
Lunch
Dinner
Dessert
Seating
Table service

Amenities
Bar onsite
Restroom

Atmosphere
Cozy
Romantic
Trendy
Upscale

Crowd
Groups
Tourists

Planning
Brunch reservations recommended
Lunch reservations recommended
Dinner reservations recommended
Accepts reservations
Usually a wait

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
High chairs
Kids' menu

Parking
Paid street parking
Parking

Pets
Dogs allowed outside

Lure Fishbar Photos

Lure Fishbar Location

Lure Fishbar

New York New York County New York Mercer Street

142 Mercer St, New York, NY 10012, USA

Lure Fishbar Reviews

An average rating of ★4.4 from 2070 user reviews.

sushioystersyachtlobster rollspicy tuna crispy riceraw barsalmon tiraditodeviled eggs with caviarlobster mac and cheesetuna tacos

★ 5★ 4★ 3★ 2★ 1

I’ve been to this restaurant four times now, and every visit has been outstanding. The seafood is incredibly fresh, the staff is always warm, attentive, and makes you feel welcome from the moment you walk in. On top of that, the décor is beautiful; the space is designed to look like the inside of a boat, which adds to the whole dining experience. This has become one of my favorite spots in SoHo.
August 21 · Martina Caillet-Bois
Sunday brunch idea- skip the typical cafes and come here! I love when I can get a lobster roll and sushi. My friends and I got brunch here and what I loved is that Lure offers breakfast foods like omelettes but also sushi, lobster rolls and main dishes. Our waiter was so cute and sweet bringing us crab rolls as compliments from the chef. So far this is one of my top seafood and sushi spots for taste, options, and service. I’ll be back & thanks Lure!
April 22 · Lina Stef
In the Summer I came here with my Family expecting another average Fish Place. But this Restaurant’s ambition for the best service and uniqueness made this place a truly special Restaurant in the Summer that I’ll never forget. Perfect seasoning on everything like the Glazed Salmon and a cozy interior of the Restaurant making you feel like you’re inside a boat. Excellent food like the Tuna Tacos, Lobster Roll, the Hellfire Roll and more!
July 13 · Elias Saad
Seafood excellent.Ambience perfect.Classic vibe.Everything was made to perfectionHad a bourbon cocktail, which was on point.Wine selection was impeccable.Sushi was made fresh right in front of our table.Cheesecake was fresh just like the seafood
May 13 · Erika Baker
Lure has been my go-to spot for years…There is always an upbeat sophisticated vibe, a menu with so many options and a superb staff..The team went above and beyond to make sure our anniversary dinner was 4 ⭐…We were pleasantly surprised when two glasses of champagne and a beautiful appetizer arrived quickly after we were seated…Our waitress Alicia was fantastic, as was the manager Razaki who made sure our experience was fabulous…Everything we ordered was delicious, especially the tuna tacos, spicy tuna rice, and crab cakes.Thank you for another special evening :)
August 06 · Erin Howard