NAYA: Your Go-To for Authentic Middle Eastern Flavors in NYC

NAYA Introduce

Welcome to NAYA, your go-to destination for authentic and flavorful Middle Eastern cuisine right here in New York City. At NAYA, the focus is on creating a personalized dining experience, allowing you to build your own meals with a wide variety of fresh and delicious ingredients. Whether you're a long-time fan of Middle Eastern food or new to its rich flavors, NAYA offers a menu that is both familiar and exciting. It’s a perfect spot for a quick, healthy, and satisfying meal, making it a popular choice for New Yorkers looking for a convenient and tasty option.

NAYA’s Broadway location is perfectly situated to serve the bustling Upper West Side neighborhood. You’ll find this inviting restaurant at 2339 Broadway, New York, NY 10024, USA. This area is easily accessible for both locals and visitors, with numerous public transportation options nearby. For those who drive, paid street parking is available, though it can be competitive in this busy part of the city. The central location makes it a great stop for lunch or dinner, whether you’re heading to or from work, or simply exploring the neighborhood.

NAYA offers a range of convenient services to ensure you can enjoy their food in the way that best fits your lifestyle.

Services offered include:

Dine-in: Enjoy your meal in the casual, counter-service atmosphere. It’s a great spot for a quick lunch or a relaxed dinner, with a simple setup that focuses on the food.
Takeout: Perfect for those on the go, NAYA provides easy takeout service. Order at the counter and take your food with you to enjoy at home, at work, or on the go.
Delivery: For ultimate convenience, NAYA offers delivery, bringing their delicious Middle Eastern cuisine right to your doorstep. This service is ideal for a night in or a busy workday.
Catering: NAYA also provides catering services, making it a fantastic option for business lunches, parties, or any event where you want to offer a healthy and customizable meal that everyone can enjoy.

NAYA stands out for its commitment to fresh ingredients and a customizable dining experience.

Healthy Options: The menu is packed with healthy choices, including a variety of fresh vegetables, lean proteins, and vegetarian options. It’s a great place to eat well without sacrificing flavor.
Customizable Meals: The "Create Your Own" concept with NAYA Bowls, Rolls, and Salads is a major highlight. You can mix and match bases, proteins, and toppings to create a meal that is exactly to your liking.
Quick Bite: The counter service model and efficient preparation make NAYA a perfect choice for a quick bite. You can get a delicious and satisfying meal even when you’re short on time.
Vegetarian Friendly: With options like falafel, hummus, and a wide array of fresh vegetables, NAYA is an excellent choice for vegetarians.
Flexible Payment: The restaurant accepts credit cards, debit cards, and NFC mobile payments, providing multiple easy ways to pay.

For inquiries, orders, or to learn more, you can reach out to NAYA directly.

Contact Information:

Address: 2339 Broadway, New York, NY 10024, USA
Phone: (212) 597-9143

What makes NAYA a worthwhile choice for your next meal is its emphasis on providing a fresh and customizable dining experience. The "Create Your Own" concept is a significant draw, allowing you to tailor your meal exactly how you want it, whether you’re craving a hearty bowl, a satisfying roll, or a crisp salad. The menu offers a wide variety of dips, sides, and proteins, including classics like Hummus, Baba Ghannouj, and Falafel, as well as unique additions like Spicy Red Pepper Sauce and Pomegranate Tahini.

While NAYA is part of a chain, it has gained a following for its commitment to offering a healthy and quick meal option. The casual atmosphere makes it an inviting spot for a quick lunch or a solo dinner. It’s a place where you can grab a quick bite without feeling like you're sacrificing quality or flavor. For those seeking vegetarian or vegan options, the menu is particularly strong, with dishes that are both flavorful and filling.

However, some customer feedback indicates that experiences can vary by location. Some reviews for this specific Broadway branch mention issues with food quality, such as falafel being pre-made and dry, and meat being greasier than expected. There have also been mentions of inconsistent customer service. While these points are worth noting, the core concept of NAYA—providing a customizable, healthy, and fast Middle Eastern meal—remains a strong appeal. It's a place that many people love for its overall concept and fresh ingredients, and it might be worth trying to see if your experience aligns with the positive aspects of its reputation.

Ultimately, NAYA is a great option for New Yorkers who appreciate the convenience of quick counter service combined with the ability to create a personalized meal. Its location on Broadway makes it a convenient choice for a healthy and flavorful meal, and its wide-ranging menu ensures there’s something for almost every palate.

NAYA Menu

NEW | featured salad
Roasted Lemon Chicken Salad $16.95
Tender chicken marinated in spices and New York Shuk Preserved Lemon, roasted to perfection and served over seasonal mixed greens with tomatoes, cucumbers, yogurt cucumber sauce, crumbled feta, SIMPLi Kalamata olives, lemon wedge and tangy sumac onions. Paired with pomegranate tahini on the side for a bright, flavorful finish.

Ultimate appetizer bundle
Ultimate Appetizer Bundle $115.00
Serves 6-8 | Includes 1 dozen hot appetizers, 1 cold appetizer tray served with pita chips or pita bread, and 1 dozen pita pockets – all the favorites in one bundle!

Create Your Own
NAYA Bowl $13.99
Build-Your-Own: Vermicelli rice or Quinoa rice with your choice of protein, toppings, and homemade sauces.
NAYA Roll $12.59
Build-Your-Own: Daily baked pita bread with your choice of protein, toppings and homemade sauces.
NAYA Salad $13.99
Build-Your-Own: Romaine lettuce or Spinach, Arugula & Cabbage mix with your choice of protein, toppings and homemade sauces
NAYA Kids Meal
Our Little Habibi Bowl. Vermicelli rice or tri-color quinoa with your choice of protein, 5 toppings and a juice or milk.

Cold Appetizers
Hummus Dip $5.29
Chickpea puree, imported tahini and lemon
Spicy Hummus Dip $5.29
Chickpea puree, imported tahini and jalapeno
Baba Ghannouj Dip $5.29
Roasted eggplant puree, imported tahini and lemon
Grape Leaves $6.29
Stuffed with parsley, onion, tomato and rice
Labne Dip $5.29
Strained yogurt dip
Cucumber Yogurt Dip $5.29
Diced cucumber yogurt and dry mint
Cabbage Slaw Salad $4.29
Cabbage salad, dry mint, lemon, olive oil
Toum Garlic Whip $5.29
Our Toum (garlic whip) is a creamy, bold spread that adds a punch of flavor to any roll, bowl, or salad.
Tabboule $5.29
Half portion. Parsley, mint, bulgur, tomato, onion, lemon and olive oil

Hot Appetizers
Falafel Pcs $1.10
Fried chickpea croquette, herbs, spices (1 pc)
Kibbe $2.30
Fried beef dumplings stuffed with minced beef and pine nuts (1 pc)
Rekakat $2.30
Blend of three Mediterranean cheeses, wrapped in phyllo and deep fried (1 pc)
Fatayer $1.80
Mini pie with spinach, lemon and sumac (1 pc)

Extras
Vermicelli Rice $3.29
white, medium grain with vermicelli
Tri-Color Quinoa $3.29
Fluffy and earthy white, red, and black quinoa grains
Pita Chips $4.29
White & whole wheat chips with zaatar, sumac
Toum (Garlic Whip) $0.69
Spicy Red Pepper Sauce $0.69
Smoky spice blend.
Zesty Jalapeño Sauce $0.69
Jalapeño base
Lemon Tahini $0.69
Sesame base
Side Of Protein
Pita Bread $1.29
NEW! Pomegranate Tahini $0.69
A delicious blend of tahini and pomegranate molasses, offering a rich, nutty base with a sweet-tart finish.

Sweets
NEW! Pistachio Baklava $5.30
A crispy sweet pastry made of layers of phyllo filled with pistachio and hints of lemon, rose water, and orange blossom.
NEW! Cashew Baklava $4.30
Crispy, rolled phyllo fingers filled with cashews and hints of lemon, rose water, and orange blossom.

Pantry
Pomegranate Molasses $11.00
Infuse your marinades and salads with a burst of sweet, tangy richness. Drizzle over NAYA's seasonal greens or even your favorite ice cream for a bold, new twist.
Extra Virgin Olive Oil $11.00
From Koura, Lebanon, our unfiltered, unrefined extra virgin olive oil offers natural richness with a peppery finish. Ideal for drizzling over NAYA hummus, baba ghannouj or labne.
Za'atar Mix $7.00
Meet za’atar, a Lebanese classic. Oregano, sumac and toasted sesame seeds bring an aromatic touch to dips, marinades or rubs. Try a dash over NAYA’s Labne, or combined with olive oil for pita bread dippin’.
Spicy Red Pepper Seasoning $7.00
This vibrant blend of red pepper, paprika, cumin, coriander and basil brings Lebanese flavors to any dish. Add a zesty kick to your roasted potatoes, kabobs or sprinkle it over NAYA hummus.
Mixed Nuts $7.00
Snack time just got better with our mixed nuts. Enjoy a savory mix of Lebanese-style peanuts, salted almonds, cashews, chickpeas, corn, hazelnuts, pumpkin seeds and more.

Beverages
Canned Soda $3.10
Spindrift Orange Mango $3.60
Spindrift Grapefruit $3.60
Spindrift Raspberry Lime $3.60
Gold Peak Ice Tea $4.10
Open Water Sparkling $3.60
Open Still Water $3.60

NAYA Details

Service options
Delivery
Takeout
Dine-in

Popular for
Lunch
Dinner
Solo dining

Accessibility
Assistive hearing loop
Wheelchair accessible entrance
Wheelchair accessible parking lot
Wheelchair accessible restroom
Wheelchair accessible seating

Offerings
Comfort food
Healthy options
Quick bite
Vegetarian options

Dining options
Lunch
Dinner
Catering
Counter service

Amenities
Restroom

Atmosphere
Casual

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Parking
Paid street parking

NAYA Photos

NAYA Location

NAYA

New York New York County New York Broadway

2339 Broadway, New York, NY 10024, USA

NAYA Reviews

An average rating of ★4.4 from 116 user reviews.

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★ 5★ 4★ 3★ 2★ 1

My usual falafel place is closed this evening so I wanted to give Naya a chance. Of course, I didn’t have high expectations for a generic chain place like this. It was not bad, but not so good. If you want your falafel to be tasty, it has to be deep fried to order, and as I would expect from a place like this, they have a bunch of falafel balls sitting there, ready-made, and dried out at room temperature. That’s not a good base upon which to build a wrap. I liked that they had a large whole wheat pita wrap, and I was able to get all of the toppings in there, but with dry falafel balls, and a skimpy serving of hummus and tahini, it was not a very enjoyable wrap, and so it didn’t matter that it was three dollars cheaper than my usual place. And so based on that, I would not recommend Naya because you can do better in this neighborhood if you want a falafel sandwich.
August 23 · Danny K
I’ve always loved Naya for its fresh flavors and overall concept, but unfortunately, this particular location has made me seriously rethink my opinion. I’ve had multiple disappointing experiences here so this isn’t just a one-off.The staff have been consistently rude, which makes ordering feel uncomfortable rather than welcoming. On top of that, the food at this branch is noticeably greasier than other Naya locations. The meat is often soaked in oil and not properly drained, leaving it overly heavy and unappetizing.I really wanted to continue enjoying Naya, but this location has made it difficult. Between the poor customer service and the quality of the food, I don’t plan on coming back to this branch. I hope management takes steps to improve both staff training and food preparation, as this doesn’t reflect the standards I’ve come to expect from Naya.
July 02 · Thamer A
Delicious and amazing, helpful, friendly folks dishing up excellent fare.
August 14 · Cory Davenport
The food was absolutely disgusting, lemon roasted chicken had a lot of dark meat and it was slime, pita was naan bread and very moist! The employee was nasty, got upset when corrected on their sign that labeled quinoa as season grains. Outside was better than being inside of the establishment!
August 16 · Corey Hopkins
I absolutely love coming to NAYA! Mohamed, the General Manager, is an absolute gem. His dedication—and the passion his entire team puts into the food—is truly unmatched. On top of that, Mohamed’s warm and hospitable energy is something rare to find in the hospitality industry. Because of the consistently great experience, I’m a customer for life at NAYA.
May 21 · Julien C