NeroLab Times Square

- 340 W 40th St, New York, NY 10018

NeroLab Times Square is a modern Italian restaurant that brings the warmth and authenticity of Italy to one of New York City's most dynamic neighborhoods. Situated in the bustling area of Times Square, this establishment offers a culinary experience that is both sophisticated and welcoming. It serves as a go-to spot for an energizing breakfast, a delicious lunch, a quick snack, or an exquisite dinner, blending work and pleasure seamlessly. NeroLab's mission is to create a cozy and inviting environment where patrons can enjoy genuine Italian flavors at any time of day, making it a perfect escape from the fast pace of Midtown.

The concept behind NeroLab is multi-faceted, designed to cater to a wide range of needs. It features two distinct spaces: an authentic bistro with a casual, cozy atmosphere, and a more elegant restaurant setting. This dual design allows it to accommodate different occasions, from a laid-back coffee and pastry to a more formal dining experience. The decor is sleek and modern, providing a refined backdrop for the traditional Italian dishes. With a focus on quality, every ingredient is carefully selected to ensure that the flavors and recipes honor the rich gastronomic culture of Italy, or as they say, the "Bel Paese."

NeroLab is more than just a place to eat; it is a space for community and connection. Its flexible setup allows it to serve various purposes, from a casual stop for a coffee to a comfortable spot for remote work in the afternoon, before transitioning into a cozy destination for a quiet dinner or a social gathering in the evening. This adaptability, combined with a menu rooted in authentic Italian traditions, positions NeroLab as a valuable addition to the Times Square dining scene. It's an establishment that understands the New York vibe, offering a taste of Italian hospitality and culinary excellence to the heart of the city.

Location and Accessibility

NeroLab is conveniently located at 340 W 40th St, New York, NY 10018, placing it in a prime position in the heart of Times Square. This puts it within a stone's throw of some of the city's most famous theaters, landmarks, and corporate offices, making it a perfect spot for pre-theater dining or a business lunch. The area is a major transportation hub, with easy access to numerous subway lines and bus routes, ensuring that patrons can get to and from the restaurant with ease, whether they are coming from a different borough or are a tourist staying in a nearby hotel.

While the provided information does not detail specific accessibility features for this particular location, establishments in new or renovated buildings in this area typically adhere to modern accessibility standards. Given its location within a hotel (Delta Hotels by Marriott New York Times Square), it is reasonable to expect standard accessibility features such as a wheelchair-accessible entrance. Its ground-floor presence also contributes to its overall ease of access for all patrons.

Services Offered

• Dine-in: NeroLab offers a full dine-in experience, with both a bistro and an elegant restaurant space for patrons to enjoy their meals. This allows for both casual and more refined dining occasions.

• Breakfast, Lunch & Dinner: The restaurant is open throughout the day, serving a full range of meals. This includes an energizing Italian breakfast with coffee and pastries, a business-focused or casual lunch, and a refined dinner in the evening.

• Bar Onsite: NeroLab features a bar, which is the perfect spot for a cocktail or a glass of wine. It also caters to those looking for a quick bite or an aperitif before a meal or show.

• Table Service: Guests can expect attentive and professional table service, ensuring a comfortable and seamless dining experience from start to finish.

• Catering & Private Events: The restaurant's flexible spaces make it an ideal venue for private events, meetings, or corporate functions, blending Italian hospitality with a sophisticated atmosphere.

Features and Highlights

• Authentic Italian Cuisine: NeroLab's menu is deeply rooted in Italian culinary traditions, with a special focus on Roman cuisine. Dishes like Cacio e Pepe, Carbonara, and pinsa showcase their commitment to authentic flavors and high-quality ingredients.

• Pinsa Romana: A standout offering is the "pinsa romana," an ancient Roman-style pizza that is oblong in shape and made from a healthier, lighter dough. This unique dish is a must-try for pizza lovers looking for something different from the standard New York slice.

• Versatile Atmosphere: The restaurant offers a dual atmosphere, with a cozy bistro and an elegant dining room. This versatility means it can cater to a variety of crowds and occasions, from a relaxed lunch to a special date night.

• High-Quality Ingredients: The team at NeroLab is dedicated to sourcing the best ingredients to ensure authentic flavors. This commitment to quality is evident in their classic dishes and fresh presentations.

• Dessert and Coffee: In addition to a full menu, NeroLab also has a strong focus on Italian cafe culture. They offer a selection of freshly baked pastries, as well as a variety of classic Italian desserts like tiramisu and a brownie with zabaione ice cream.

• Extensive Drink Menu: The bar features an excellent selection of Italian wines, including reds like Barolo and whites like Pinot Grigio, as well as a variety of classic and signature cocktails.

Contact Information

Address: 340 W 40th St, New York, NY 10018, USA

What is Worth Choosing

In a neighborhood like Times Square, which can often be overwhelming with fast-food chains and tourist traps, NeroLab stands out as a genuine and worthwhile dining destination. It is a place that offers an authentic and high-quality experience that is hard to find in such a high-traffic area. The primary reason to choose NeroLab is its commitment to true Italian cuisine. While many restaurants claim authenticity, NeroLab's menu, with its focus on Roman classics and unique offerings like pinsa, demonstrates a deep respect for Italian culinary traditions.

The flexibility of the space is another major draw. Whether you're a tourist looking for a pre-theater meal, a local on a lunch break, or someone seeking a quiet spot for remote work, NeroLab has a space and a menu to fit your needs. The ability to transition from a casual bistro to an elegant restaurant within the same location makes it incredibly versatile and appealing to a broad audience. This is particularly valuable in Times Square, where finding a single place that can serve multiple purposes is a rare find.

Furthermore, the quality of the food and drinks is a compelling reason to visit. The pinsa alone is a reason to make a trip, offering a healthier and equally delicious alternative to traditional pizza. The menu is well-rounded, with options for all tastes, from classic pasta dishes and hearty meat entrees to fresh salads and delicious desserts. The curated selection of Italian wines and the well-stocked bar also ensure that your dining experience is perfectly complemented by the right beverage.

In conclusion, NeroLab Times Square is a fantastic choice for anyone in the New York area looking for a taste of Italy in a convenient and dynamic location. It provides a much-needed breath of fresh air in a neighborhood known for its fast pace. Its focus on authentic food, high-quality ingredients, and a versatile, welcoming atmosphere makes it a true gem. For an experience that feels both genuinely Italian and distinctly New York, NeroLab is a destination that is not to be missed.

NeroLab Times Square

340 W 40th St, New York, NY 10018, USA