Pocha 32 Introduce
Nestled on the second floor of a building in the bustling heart of Koreatown, Pocha 32 offers a unique and authentic Korean pub experience that is a far cry from a traditional restaurant. The term "Pocha" is short for "Pojangmacha," which translates to "covered wagon," referring to the street food stalls of Korea. Pocha 32 perfectly captures this energetic and casual vibe, blending traditional Korean comfort food with a lively pub atmosphere. It's a place where the music is vibrant, the crowd is youthful and energetic, and the food is consistently praised for being flavorful and delicious.
Pocha 32 is a go-to spot for those seeking a fun and social dining experience. The ambiance is one of its most compelling features, described by a customer as having a "vibe that always hits." The pub-like atmosphere and music create a lively backdrop for groups of friends, college students, and tourists looking to enjoy a memorable night out. The restaurant is a popular destination for both lunch and dinner, and as a late-night food spot, it draws a crowd that often leads to a wait. It is a place where every visit feels like a small celebration.
Beyond the atmosphere, the food at Pocha 32 is a major draw. The menu is a comprehensive tour of Korean cuisine, offering everything from hearty stews and stir-fried dishes to crispy fried chicken and savory pancakes. The food is praised for being "absolutely incredible" and "super flavorful," with a consistency that keeps customers coming back. This combination of great food, great drinks, and a great vibe makes Pocha 32 more than just a place to eat; it's a social hub and a core part of the Koreatown experience.
Pocha 32 is located at 15 W 32nd St, 2nd floor, New York, NY 10001, USA. This address places it in the epicenter of Koreatown, a vibrant and dynamic neighborhood in Midtown Manhattan. The location is a hub of activity, surrounded by a myriad of other Korean restaurants, karaoke bars, and shops. The restaurant's position on the second floor gives it a bit of an exclusive feel while still being easily accessible to the street.
The restaurant's accessibility is a key factor in its popularity. It is just a short walk from major transportation hubs like the 34th Street-Herald Square station (B, D, F, M, N, Q, R, W trains) and the 34th Street-Penn Station (1, 2, 3, A, C, E trains). This makes it incredibly convenient for anyone traveling from any borough or even out of state. The central location also makes it an easy stop for those attending shows at nearby venues like Madison Square Garden or exploring other Midtown attractions.
While the restaurant does not have dedicated parking, the area offers paid street parking and numerous paid parking garages. However, as is common in Midtown, public transportation is the recommended way to get there to avoid the stress and cost of parking.
Pocha 32 provides a range of services designed for a convenient and social dining experience.
No-contact delivery, Delivery, and Takeout: For those who want to enjoy the flavors of Pocha 32 at home, these services offer a convenient way to get your favorite dishes.
Dine-in: The main draw of Pocha 32 is its vibrant dine-in experience, perfect for groups and social gatherings.
Reservations: The restaurant "accepts reservations," and they are "highly recommended" due to the popular demand and a "wait" that is "usually" encountered, especially for dinner.
Pocha 32's highlights are centered on its unique atmosphere and offerings.
Great Cocktails: The restaurant is famous for its creative and delicious soju-based cocktails, with a customer specifically mentioning the "watermelon, melon, and pineapple" flavors as a major draw.
Fast Service: One of the most praised features is the "unbelievably fast" service, which ensures that you get your food quickly even in a crowded environment.
Late-Night Food: As a pub, Pocha 32 serves "late-night food," making it a perfect spot for a post-show or late-night meal in a city that never sleeps.
Small Plates & Comfort Food: The menu features a variety of "small plates" and "comfort food" options, encouraging group sharing and allowing you to try a little bit of everything.
Group-Friendly: The restaurant is very popular with "groups," with a customer noting that the "vibe always hits at this place."
Payment Options: Customers can pay with credit cards, debit cards, and NFC mobile payments, adding to the convenience.
For more information or to make a reservation, you can contact Pocha 32 using the details below.
Address: 15 W 32nd St 2nd floor, New York, NY 10001, USA
Phone: (212) 279-1876
What makes Pocha 32 worth choosing is its incredible ability to create a fun, social, and delicious dining experience. The combination of authentic Korean pub food and a lively atmosphere sets it apart from other restaurants in Koreatown. It's a place where the dining experience is as much about the food as it is about the energy and the company you share it with. The soju cocktails, particularly the famous watermelon soju, are a must-try and a major highlight for many patrons.
The food quality, while described as "slightly above average" by one reviewer in a sea of amazing Korean BBQ, is still seen as consistently good, with many reliable favorites like "corn cheese, fried dumplings, BBQ meat." Another reviewer called it the "best Korean food I’ve ever tried," praising its "super flavorful" and "delicious" taste. This shows that the food holds its own, especially as a late-night, pub-style offering.
The fast service is also a huge plus, as it allows for a satisfying meal without a long wait once you're seated. This is particularly valuable in a city where time is of the essence. While there may be a wait to get a table, the experience once inside is efficient and enjoyable. Pocha 32 is more than just a restaurant; it’s a destination for a good time. Its unique concept and consistent quality make it a must-visit for New Yorkers and tourists looking for a true taste of Korean nightlife and cuisine.
Pocha 32 Menu
Noodle
- Jabche $19.99
Potato noodle with stir-fried vegetables. Add beef for an additional charge.
- Korean Spicy Ramen $14.99
Spicy. Spicy vegetable broth with vegetables.
- Sujebi $14.99
Korean style wheat dough served with hot broth. Chicken / Kimchi / Seafood.
- Kal Cooksu $14.99
Korean style thick noodle served with hot broth. Chicken / Kimchi / Seafood.
Stir Fried
- Stir Fried Squid $28.59
Mild. Stir-Fried Squid with Assorted Vegetables. Squid, onions, garlic, carrot, scallion with red pepper paste.
- Stone Pot Bulgogi $21.99
Mild. Beef bulgogi and potato noodles in a stone pot.
- Stir Fried Pork Belly $28.59
Mild. Pork, onions, garlic, scallion, and rice cake with pepper paste.
- Beef Intestine $22.99
Mild. Beef intestine, stir-fried in hot sauce with assorted vegetables.
- Webfoot Octopus $26.39
Mild. Small octopus, assorted vegetables with pepper paste.
- Webfoot Octopus & Pork Belly $28.99
Mild. Pork, webfoot octopus assorted vegetables with red pepper paste.
- Soondae $21.99
Mild. Korean style sausage made of beef intestines stuffed with vegetables and potato noodles with red pepper paste.
- Stir-Fried Porkbelly $28.59
Mild. Pork, onions, garlic, scallions, rice cake w/ red pepper paste.
- Squid & Pork Belly $28.99
Mild. Pork, squid, assorted vegetables with red pepper paste.
- Octopus & Pork Belly $28.99
Mild. Pork, octopus, assorted vegetables with red pepper paste.
- Soondae & Beef Intestines $32.99
Mild. Korean style sausage made of beef intestines stuffed with vegetables and potato noodles and stir fried beef intestines.
- Dak Galbi $26.39
Mild. Korean spicy chicken stir-fry.
- Pork & Tofu Kimchi $28.59
Mild. Pork, Tofu, and Kimchi stir-fried with Scallions and Onions.
- Stir Fried Octopus $28.59
Mild. Stir-Fried Octopus with Assorted Vegetables with red pepper paste.
- Tofu & Kimchi $17.99
Mild. Stir-fried kimchi served with steamed tofu.
- Mushroom & Bulgogi $24.19
Mild. Beef, mushroom, onions, garlic with soy sauce.
Rice and Noodle
- Tofu Bibimbob $18.69
Rice bowl with a variety of steamed vegetables and tofu.
- Kimchi Fried Rice $21.99
Stir-fried kimchi with vegetables and rice with omelet covered egg
- Bulgogi Rice $21.99
Marianated Beef with soy sauce, sesame oil and seed, minced garlic, and vegetable with white rice
- Chicken Rice $21.99
Stir-fried chicken with mild teriyaki sauce, minced garlic, and vegetables over white rice.
- Japche $24.19
Stir-fried Potato noodle with stir-fried vegetables. Soy Sauce and Seseme Seed.
- Beef Bibimbob $24.19
Rice bowl with a variety of steamed vegetables and marinated beef.
- Spicy Pork Rice $21.99
Stir-fried pork belly with red pepper paste, minced garlic, and vegetables with white rice.
- Korean Spicy Ramen $19.99
Korean ramen prepared by our chef.
Extra Ingredients for main dishes
- Ramen Noodles $3.99
- Rice $2.00
- Potato Noodles $3.99
- Wheat Dough Flakes $3.99
- Lemon $0.50
- Udon Noodles $3.99
- Thin Noodles $3.99
- Extra Thick Noodles $3.99
- Cheese $3.00
- Tofu $3.99
- Kimchi $4.00
- Rice Cake $3.99
- Scorched Rice $4.99
- Spam $3.99
- Spinach $2.99
Rice Cakes
- Seafood Cheese Rice Cakes $18.99
Mild. Rice cakes in a sweet spicy sauce with seafood and cheese.
- Soy Sauced Rice Cakes $17.99
Rice cakes in sweet soy sauce with beef.
- Spicy Rice Cakes $12.99
Mild. Rice cakes in sweet spicy sauce.
- Spicy Rice Cakes With Noodles $15.99
Mild. Rice cakes in a sweet spicy sauce with ramen noodle.
Drink
- Chung Ha $15.99
- Baek Se Ju $18.99
- Bok Bun Ja $19.99
- Hwayo 23% $34.99
- Suljung Mae $20.99
- Chum Churum $14.99
- Large Bottled Beer $10.00
- Chamisul Fresh $17.95
- Hwayo 17% $32.99
Deep Fried
- Sausage & French Fries $14.99
Deep fried hotdogs and french fries.
- Kkanpungki $31.89
Deep Fried bite sized Chicken with Garlic sauce.
- Fried Chicken (5pcs) $20.89
Fried chicken wings with french fries.
- Fried Chicken (10pcs) $31.89
Fried chicken wings with french fries.
Small Dishes
- Fried Dumpling $16.49
Fried Korean dumpling. Choice of vegetable / pork.
- French Fries $16.49
Served with house salad.
- Chicken Gizzard $19.79
Mild. Roasted chicken gizzard with onion and garlic.
- Corn Cheese $15.39
Grilled Corn Cheese, Served in a microwave-safe container.
- Odeng Tang $16.99
Fish cake soup served with wasabi sauce.
- Chicken Gizzard $19.79
Roasted chicken gizzard with onion , and garlic. Mild / spicy.
- Pan Fried Tofu $9.99
Pan-fried tofu with soy sauce, mixed with chopped vegetables.
- Bbundaeki $12.99
Mild.
- Tteok-Bokki(Spicy Rice Cake) $18.69
Spicy Rice cakes and fishcakes with onions and scallions.
Soup
- Beef & Octopus Jungol $37.99
Spicy beef and whole octopus stew with udon noodle.
- Daehap Sujebie $34.79
Mild clam soup with flaked wheat dough.
- Mushroom & Vegetable Jungol $31.99
Mild mushroom and vegetable stew with udon noodle.
- Kimchi Stew $25.29
Mild. Kimchi, Onions, Scallions, fish cakes, and Tofu
- Boodae Jungol $41.79
Mild. Spam, Sausage, Pork belly, Kimchi, Mushroom, Assorted vegetables, cheese and Tofu. Cheese comes on the side.
- Jjampong Tang $31.89
Mild. Korean Chinese-style spicy seafood soup.
- Seafood Jungol $43.99
Mild. Spicy stew with fresh mixed seafood and udon noodle. (Octopus, Squid, Shrimp, Mixed Seafood, and Assorted Vegetables and Tofu.)
- Spicy Tofu Stew $16.99
Red pepper paste soup with tofu.
- Soft Tofu Stew $25.29
Soft Tofu, and Assorted vegetables.
- Gobchang Stew $23.99
Spicy beef intestine and vegetable stew.
- JJampong Tang $31.89
Korean-Chinese fusion spicy seafood soup.
- Nooroongji Tang $31.89
Mild seafood stew w/ a crispy crust of overcooked rice.
- Nooroongji Tang $31.89
Mild seafood stew with a crust of overcooked rice.
Soft Drink
- Water $2.00
- Ginger Ale $3.00
- Diet Coke $3.00
A crisp, refreshing taste you know and love with zero calories.
- Coke $3.00
The cold, refreshing, sparkling classic that America loves.
- Sprite $3.00
The cold, refreshing flavors of lemon and lime, perfectly blended.
- Fanta $3.00
- Bottled Water $2.00
Grilled Dishes
- BBQ Webfoot Octopus $26.39
Mild. Small octopus with spicy sauce, assorted vegetables on the net grill.
- Spicy Chicken $28.59
Hot. Chicken with extra spicy sauce.
- BBQ Spicy Chicken Feet $28.59
Grilled Chicken Feet with spicy sauce with Onions and Scallions.
- BBQ Beef $38.49
Grilled Boneless Sliced Rib with Onions and Scallions.
- The Whole Squid $23.99
Whole squid with sweet and spicy sauce on the sizzling grilled pan.
- Grilled Eel $21.99
Grilled eel with sliced ginger.
- BBQ Pork $29.69
Mild. With spicy sauce, assorted vegetables on the net grill.
- Skewered Chicken $20.89
Mild. Skewered chicken with sweet and spicy sauce.
- BBQ Pork Feet $36.29
Grilled pork with spicy sauce and assorted.
- BBQ Webfoot Octopus $26.39
Mild. Grilled small octopus w/ spicy sauce & assorted vegetables.
- Skewered Chicken $20.89
Skewered chicken with sweet & spicy sauce.
- BBQ Chicken $26.39
Grilled chicken w/ soy sauce & assorted vegetables.
- BBQ Pork $28.59
Mild. Grilled pork w/ spicy sauce & assorted vegetables .
- BBQ Chicken $28.59
With soy sauce, assorted vegetables on the net grill.
- King Oyster Mushroom $24.19
King oyster mushrooms on the sizzling grilled pan.
- Spicy Chicken $26.39
Hot. Grilled Chicken w/ Extra Extra spicy sauce.
- BBQ Squid Soondae $38.49
Grilled Whole squid with stuffed pork belly.
Korean Pancakes / Jeon
- Large Bottled Beer $10.00
- Potato Jeon $21.99
Mashed potato pancakes with mushrooms, served with lime soy sauce.
- Potato Jeon $21.99
Mashed potato pancake with mushrooms served with lime soy sauce.
- Garlic Chive Jeon $21.99
Garlic chive pancakes served with lime soy sauce.
- Chili Pepper Jeon $21.99
- Seafood Jeon $24.19
Scallion pancake with seafood served with lime soy sauce.
- Kimchi Jeon $21.99
Scallion pancake with kimchi served with lime soy sauce.
- Garlic Chive Jeon $21.99
Garlic chive pancakes, served with lime soy sauce.
- Seafood Jeon $21.99
Scallion pancake with seafood served with lime soy sauce.
- Kimchi Jeon $21.99
Mild. Scallion pancakes with kimchi, served with lime soy sauce.
BECOME YOUR OWN CHEF(READY TO COOK)
- Corn Cheese $14.19
Grilled corn cheese, served in a microwave-safe container.
- Boodae JungoL $39.59
Kimchi, spam, hotdog, pork, ramen noodle, rice cake, mushroom, vegetable. Cheese and Ramen noodle come on the side.
- BBQ BEEF $31.89
With soy sauce and assorted vegetables on the net grill.
- Pork&Tofu Kimchi $24.19
Stir-fried kimchi and pork belly with steamed tofu.
- Seafood JungoL $41.79
Spicy stew with fresh mixed seafood and udon noodle.
- STIR-Fried Squid $24.19
Squid, onions, garlic, carrot, and scallion with pepper paste.
- STIR-Fried Octopus $24.19
Octopus and assorted vegetables with pepper paste.
- Spicy Rice Cakes $14.29
Rice cakes in sweet spicy sauce.
Pocha 32 Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
- Great cocktails
Popular for
- Lunch
- Dinner
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Late-night food
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Dessert
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trendy
Crowd
- College students
- Groups
- Tourists
Planning
- Dinner reservations recommended
- Accepts reservations
- Usually a wait
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Parking
Pocha 32 Photos










Pocha 32 Location
Pocha 32
15 W 32nd St 2nd floor, New York, NY 10001, USA
Pocha 32 Reviews
watermelon sojubudae jjigaebouncerpunchcorn cheeseseafood pancakefruit sojuvisapineapple sojuchicken feet
★ 5★ 4★ 3★ 2★ 1We loved this place so much that we came twice during our trip to NYC. The food is absolutely incredible—super flavorful, delicious, and served unbelievably fast. It’s hands down the best Korean food I’ve ever tried! The ambiance is lively and fun, with a youthful crowd that adds to the energy. On our second visit, we arrived after midnight without a reservation and had to wait on the stairs, so I highly recommend booking in advance to avoid the wait.
March 13 · SayanaCame here the other night for a quick dinner before a comedy show, and I will say the vibe always hits at this place. The pub-feel and music are always great though a tiny bit loud at times. The food is good and we have some reliable favorites - the corn cheese, fried dumplings, BBQ meat - though I would say it's slightly above average. The soju is definitely a draw here - watermelon, melon, and pineapple and these are always great - sometimes maybe a bit too strong. All in all, a good place to pop in for a quick bite but if you're looking for fancy food in K-town or another Korean BBQ experience would obviously go elsewhere.
November 17 · Nilima Shetcute place with great food, they serve korean street style snacks along with actual meals, the drinks were also interesting. We had the watermelon soju, overall a great place for an outing!!
August 18 · Big Marvel and ChickenI enjoy going to pocha because they stay open late. They're famous for their fruit soju, with flavors like watermelon, pineapple, and honeydew, which I find quite good.After a late night, I often come here for their seafood stew, which includes ramen, mushrooms, spam, and kimchi--it's really comforting. The eel and pig's trotter are also excellent, while the seafood pancake, though tasty, can be a bit too oily for my liking.It can get busy during peak dinner hours, so there might be a wait. The prices are reasonable, and a fun touch is that you can grab a marker to write or draw on the walls to leave a memory.
June 04 · Jamie LThe food was delayed for a while, but the staff kindly offered free drinks and appetizer as complimentary. Taste all good as what it used be back to the very first time several years ago
August 03 · K L
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