Sugar Factory New York: An Unforgettable Dining Experience in Times Square

Sugar Factory New York - Time Square Introduce

Welcome to the dazzling world of Sugar Factory New York, a restaurant that has become a sensational landmark right in the heart of Times Square. For those living in or visiting New York City, this isn't just a place to eat—it's an all-encompassing experience. Known for its over-the-top, celebrity-endorsed dining and a vibrant, energetic atmosphere, Sugar Factory has carved out a unique niche in the city’s competitive restaurant scene.

Located at 694 8th Avenue, this spot is a go-to for anyone looking to celebrate a special occasion, from birthdays and anniversaries to just a fun night out with friends and family. The moment you step inside, you're greeted by a visually stunning environment, complete with whimsical decor and a playful vibe that feels both trendy and welcoming. It's a place where you can escape the everyday and indulge in a little bit of magic. The menu is a journey in itself, offering everything from savory burgers and massive platters to their world-famous, candy-infused cocktails and desserts that are truly works of art.

This article will guide you through everything you need to know about Sugar Factory New York, from its prime location and array of services to the standout features that make it a must-visit destination. Whether you’re planning a family dinner, a brunch with friends, or a solo adventure, you'll find all the details here to make your visit as sweet as possible.

Location and Accessibility

The Sugar Factory New York - Times Square is strategically located at 694 8th Ave, New York, NY 10036, USA, placing it at the epicenter of one of the world's most famous neighborhoods. Its location makes it incredibly easy to reach for both New Yorkers and tourists alike. Situated just steps away from the bright lights and bustling activity of Times Square, it’s a convenient stop after catching a Broadway show, visiting a museum, or simply exploring the area.

The restaurant's central placement means it’s well-served by public transportation. Several subway lines are within a short walking distance, making it accessible from almost anywhere in the city. The A, C, E, N, Q, R, W, 1, 2, 3, and 7 subway lines all have stations in the immediate vicinity. For those arriving by bus, numerous routes also serve the Times Square area.

When it comes to accessibility, Sugar Factory is committed to providing a welcoming experience for all guests. The venue features a wheelchair-accessible entrance, ensuring easy access for people with mobility challenges. Additionally, there are wheelchair-accessible restrooms and seating, making the dining experience comfortable and stress-free. For those driving, paid parking lots and paid street parking are available nearby, although given the high-traffic nature of the area, public transportation is often a more convenient option.

Services Offered

Sugar Factory provides a wide range of services to cater to various dining needs and preferences.

Dining Options: You can choose between dine-in and takeout services. The restaurant offers a full spectrum of dining experiences, including breakfast, brunch, lunch, and dinner. For those planning a larger event, catering services are also available.
Table Service & Counter Service: The primary dining experience is full table service, where a dedicated staff member will guide you through your meal. There is also counter service for quicker orders or to grab a treat to go.
Reservations: Given its popularity, reservations are highly recommended, especially for dinner. This helps ensure a smooth and timely seating experience, avoiding long waits during peak hours. The restaurant accepts reservations, which can be a lifesaver for busy evenings or special occasions.
Payments: The restaurant accepts a variety of payment methods for convenience, including credit cards, debit cards, and NFC mobile payments.

Features and Highlights

What sets Sugar Factory apart are its unique and memorable features, designed to delight guests of all ages.

Great Cocktails: Sugar Factory is famous for its massive, goblet-sized alcoholic and non-alcoholic drinks. These creations are often filled with candy, dry ice, and other fun garnishes, creating a spectacle that's perfect for sharing and photos. They are often hailed as a highlight by customers.
Great Dessert: The desserts are legendary. From the iconic World Famous Sugar Factory King Kong Sundae to the Insane Milkshakes and Cookie Skillets, these sweet treats are designed for sharing and are a major draw for the restaurant.
Family-Friendly Atmosphere: The restaurant has a vibrant and energetic atmosphere that is perfect for families. It's well-equipped for kids with a dedicated kids' menu, high chairs, and a lively environment that keeps them entertained. The colorful decor and over-the-top menu items make it a hit for kids' birthdays and family outings.
Trendy and Casual Vibe: The atmosphere is best described as trendy yet casual, making it a comfortable place for groups, tourists, and even solo diners. The inclusive crowd, including being LGBTQ+ friendly, adds to its welcoming nature.
Bar On-Site: For adults, there is a full bar on-site offering a wide selection of alcohol, beer, cocktails, hard liquor, and wine, complementing the restaurant's extensive food menu.

Contact Information

For inquiries, reservations, or more information, you can reach Sugar Factory New York at the following:

Address: 694 8th Ave, New York, NY 10036, USA
Phone: (347) 721-9066

Why It’s Worth Choosing Sugar Factory New York - Times Square

Choosing a restaurant in Times Square can be overwhelming, but Sugar Factory stands out for several key reasons. First and foremost, it offers a dining experience that is both unique and highly entertaining. It's not just about the food; it's about the spectacle. The extravagant desserts and light-up goblets create a festive and celebratory mood that's hard to find elsewhere. This makes it an ideal spot for special occasions like birthdays and anniversaries, as noted by many satisfied customers.

The menu is another major selling point. While it's known for its sweets, the savory options are just as impressive. From the classic Three Cheese Omelet and Steak & Egg for breakfast to a wide variety of pastas, burgers, and sandwiches for lunch and dinner, there is something to satisfy every craving. Fan favorites include the Foot Long Fried Mozzarella Stick, the Sugar Factory Rainbow Sliders which come with a cute light-up duck, and the monstrous, yet delicious, Monster Smashed Burgers. The availability of small plates and comfort food ensures that there are options for every appetite.

Customer reviews consistently praise the lively atmosphere and the friendly staff. One customer described their first visit as a "calm and enjoyable" experience, highlighting the quality of the food and the drinks. The staff's willingness to go the extra mile, like providing an extra rubber duck for a family with two children, adds a personal touch that enhances the overall experience. The option for early seating and the vibrant upstairs seating area also contribute to the positive dining atmosphere.

For families, the restaurant is a dream come true. The dedicated kids' menu, high chairs, and the exciting nature of the food make it a great place to bring children. Tourists will find the location incredibly convenient and the experience a quintessential, memorable part of their New York trip. The restaurant's popularity with both locals and visitors alike speaks volumes about its appeal.

In conclusion, Sugar Factory New York offers more than just a meal; it offers an unforgettable experience. Its combination of a prime Times Square location, a lively atmosphere, a diverse and delicious menu, and exceptional service makes it a top choice for anyone looking for a fun and celebratory dining spot in the city. It’s a place where you can create lasting memories, indulge in sweet fantasies, and enjoy a truly unique taste of New York.

Sugar Factory New York - Time Square Menu

Omelets
Three Cheese Omelet $16.00
Mozzarella, provolone, aged cheddar.
Southwestern Omelet $17.00
Ham, Swiss, peppers, pico de gallo.
Veggie Omelet $17.00
Mushroom, onions, tomatoes, bell peppers, asparagus, and green onions.

Eggs
Eggs Your Way $15.00
2 eggs, home fries, applewood smoked bacon or country sausage, buttered toast.
Spanish Hash $17.00
Potatoes, onions, red & green bell peppers, chorizo, 2 eggs your way, buttered toast.
Sugar Factory's Egg Benedict $19.00
Poached eggs, Canadian bacon, grilled asparagus, Hollandaise sauce, toasted English muffins, home fries.
Steak & Egg $30.00
Grilled sirloin steak, 2 eggs your way, home fries, buttered toast.

Breakfast Sanndwiches
The Classic $15.00
Scrambled eggs, cheddar cheese, toasted brioche bun.
The Garden $17.00
Scrambled eggs, provolone, tomatoes, sliced avocado, herb mayo, toasted brioche bun.
Nashville Chicken $19.00
Crispy Fried Chicken, Nashville hot sauce, fried eggs, cheddar cheese, toasted brioche bun.
Sugar Factory Breakfast Buffet Plate $28.00
Shareable. A golden, crispy tater tot waffle stacked with layers of fluffy scrambled eggs, savory sausage & applewood smoked bacon. Smothered in rich country gravy, scallions, buttered toast.

Pastas
Spaghettl Marinara $21.00
Homemade marinara, fresh mozzarella, Parmesan, toasted garlic bread crumbs.
Penne Alfredo $22.00
Roasted garlic, basil, Parmesan cheese.
Penne Primavera $22.00
Cherry tomatoes, mushrooms, broccoli, asparagus, roasted garlic, basil, light tomato cream sauce, Parmesan.
Spicy Spaghetti Alla Vodka $24.00
Tomato cream vodka sauce, calabrese pepper, whipped ricotta, parmesan.

Pasta for 2
Chicken Parmesan $44.00
Crispy chicken breast, housemade marinara, shredded mozzarella, Parmesan, spaghetti.
Spicy Chicken Spaghetti Alla Vodka $48.00
Crispy chicken breast, tomato cream vodka sauce, shredded & fresh mozzarella, calabrese peppers.

Golden Slack Dancakes
Lemon Blueberry $16.00
Ricotta whipped cream, powdered sugar, honey butter maple syrup.
Berry Dream $16.00
Fresh macerated berries, whipped cream, powdered sugar, honey butter maple syrup.
Cinnamon Apple Crumble $21.00
Homemade cinnamon apple filling, brown sugar crumbles, whipped cream, powdered sugar, honey butter maple syrup.

French Toast
The Classic $14.00
Whipped cream, fresh berries, powdered sugar, honey butter maple syrup.
Raspberry $15.00
Raspberry Mascarpone whipped cream, powdered sugar, raspberry compote, honey butter maple syrup.
Crème Brûlée $16.00
Vanilla bean cream, whipped cream, powdered sugar, honey butter maple syrup.

Insane Double Stack Rainbow Pancakes
Insane Double Stack Rainbow Pancakes $30.00
Fluffy colorful rainbow buttermilk stack, warm maple syrup, powdered sugar, butter, chocolate chips, gummy bears, strawberries whipped cream, rainbow sprinkles. Comes with a signature Sugar Factory rubber duckie for you to take home!

Giant Cinnamon Rolls
The Classic Cinnamon Roll $16.00
Cream cheese frosting, powdered sugar.
Cinnamon Pecan Roll $17.00
Salted butter caramel sauce, candied pecans, powdered sugar.
Chocolate Dubai Roll $18.00
Crushed pistachio, Pistachio kataifi frosting, chocolate drizzle.

Belgian Waffles
The Original $15.00
Warm waffle brushed, melted butter, garnished with fresh berries, topped with whipped cream & powdered sugar.
Nutella Cream $15.00
Nutella drizzle, whipped cream and powdered sugar.
Strawberry Cheesecake Stuffed Waffle $21.00
Warm waffles stuffed with strawberries and delicious NY cheesecake. Topped with strawberries, whipped cream, strawberry sauce, and powdered sugar.
Chicken & Waffles $29.00
Classic or hot honey. Choice of buttermilk fried chicken or crispy chicken breast tenders, classic vanilla bean waffle whipped butter, maple syrup.

Appetizers
Basket Of Signature Fries $10.00
Sea salt & parsley.
Tomato Bisque $12.00
Creamy tomato soup, basil, grilled herb focaccia.
Crispy Chicken Tenders $15.00
Choice of: Classic or sweet Thai chili, house ranch sauce.
Fried Macaroni & Cheese Pops $16.00
Creamy marinara, basil, Parmesan cheese.
Foot Long Fried Mozzarella Stick $16.00
Housemade marinara, Parmesan cheese.
Buffalo Chicken Wings $19.00
Choice of sauce: buffalo sweet thai chili, celery sticks, ranch sauce.
Grilled Mini Burgers $30.00
3 angus sliders, american cheese, crispy onions, pickles, sugar factory sauce, toasted brioche rolls.
Sampler Platter $31.00
Buttermilk onion rings, crispy chicken tenders, buffalo wings, & mac and cheese pops, dipping sauces.

Sugar Factory Rainpon Sliders
Sugar Factory Rainpon Sliders $26.00
Our classic colorful sliders, American cheese, crispy onions,pickles, signature Sugar Factory sauce. Accompanied with a complimentary Sugar Factory Duck!

Sandwiches
Grilled Four Cheese Sandwich $17.00
American, provolone, aged cheddar, Swiss, toasted sourdough bread, creamy marinara.
Turkey Club $19.00
Roasted turkey breast, applewood smoked bacon, provolone, cheddar, romaine, sliced avocado, tomato, pickles, herb mayo, toasted artisan white bread.
Grilled Chicken Breast Sandwich $20.00
Swiss cheese, romaine, tomato, sliced avocado, herb mayo, toasted French baguette.
Steak Sandwich Melt $22.00
Seared thinly sliced steak, caramelized onions, wild mushrooms, herb mayo, provolone, toasted baguette.

Salads
Greek Salad $16.00
Romaine hearts, tomatoes, cucumbers, kalamata olives, feta, pepperoncini, lemon herb vinaigrette.
Caesar Salad $17.00
Romaine hearts, shaved Parmesan, everything bagel seasoned croutons, Caesar dressing.
Ginger Sesame Chicken Salad $24.00
Grilled chicken breast, shredded cabbage, Julienne carrots, water chestnuts, green onions, mandarin orange, sesame seeds, roasted peanuts, cilantro crispy wontons, ginger sesame dressing.
Pan Roasted Salmon Salad $30.00
Romaine hearts, avocado, mango, cucumbers, roasted bell peppers slivered red onions, cilantro, basil, lemon herb vinaigrette.

Monster Smashed Burgers
The Signature Sugar Factory $19.00
Two 4 oz. angus beef patties, cheddar cheese, pickles, shredded lettuce, tomato, crispy onions, Sugar Factory sauce, toasted brioche bun.
Blue Cheese Bacon $20.00
Two 4 oz. angus beef patties, blue cheese crumbles, applewood smoked bacon, pickles, shredded lettuce, tomato, crispy onions, Sugar Factory sauce, toasted brioche bun.
California Veggie $20.00
Vegan patty, provolone, shredded lettuce, tomato, sliced avocado, crispy onion, herb mayo, toasted brioche bun.
The Big Cheesy $20.00
Two 4 oz. angus beef patties, American cheese, creamy mac & cheese, applewood smoked bacon, pickles, shredded lettuce, tomato, crispy onions, BBQ sauce, toasted brioche bun.
Swiss Onion $22.00
Two 4 oz, angus beef patties, shaved grilled onions, Swiss cheese, pickles, shredded lettuce, tomato, crispy onions, hot honey ketchup, toasted brioche bun.
Waffle Breakfast Burger $22.00
Two 4 oz. angus beef patties, cheddar cheese, applewood smoked bacon, country sausage, fried egg, hash brown, sausage country gravy, classic waffles.
Flaming HOT Cheetos $22.00
Two 4 oz. Angus beef patties, pepper Jack cheese &Hot Cheetos® crusted pepper Jack cheese block, pickles, shredded lettuce, tomato, crispy onions, chipotle mayo, crushed Hot Cheetos toasted brioche bun.

Special Burgers
Brunch 24 K Gold Burger $150.00
This Item is made to order and requires additional time to prepare. Burger is dripping in 24K gold leaf. Served with freshly dusted golden French fries and a 24K Golden Milkshake. The 24K Rich Chocolate Golden Milkshake is topped with Ferrero Rocher golden truffles and a gold draped chocolate donut with whipped cream. A gold dusted milk chocolate macaroon and gold dusted vanilla ice cream bar with golden Ferrero Rocher truffles. Served in a decadent dark chocolate mug dripping in 24K edible gold!
The Big Boss Burger $100.00
2 lbs. Angus smashed beef burger patties,pickles, shredded lettuce, tomato, crispy onions, sugar factory sauce, giant toasted brioche bun, stuffed with signature fries, melted house cheese sauce poured tableside.

Brunch Cafes
Rainbow Cake $14.00
Layer's of colorful vanilla cake, white chocolate sauce, skittles and whipped cream.
New York Cheesecake $14.00
Topped with strawberries, blueberries, raspberries, raspberry sauce, and whipped cream.
Chocolate Cake $14.00
Layers of chocolate devil's food cake, dark chocolate icing with bittersweet chocolate fudge sauce, chocolate curls, chocolate malt balls, and whipped cream.

Brunch Old Fashion Sundaes for 2
The Classic $19.00
Giant scoops of vanilla, strawberry & chocolate ice cream, whipped cream, rainbow sprinkles, chocolate sauce, gummy cherry.
Banana Split $21.00
Giant scoops of vanilla, strawberry & chocolate, whipped cream, fresh strawberries, caramelized bananas, strawberry, chocolate & caramel sauce, chocolate malt balls, toasted walnuts, powdered sugar with a gummy cherry.
Cookie Jar $21.00
Giant scoops of cookies & cream ice cream, whipped cream, caramel and chocolate sauce, crushed Oreo, chocolate chip cookie chunks.

Brunch World Famous Sugar Factory King Kong Sundae
World Famous Sugar Factory King Kong Sundae
20 scoops of ice cream covered with hot fudge, caramel and strawberry sauces, caramelized banana, marshmallows, chocolate chip cookie chunks, a glazed donut, a vanilla cupcake, white chocolate strawberry, gummy bears, M&M'S®, Skittles, Oreo, cookie crumbles, rainbow and chocolate sprinkles, graham cracker crumbles, waffle cones, unicorn pops, candy necklaces, topped off with whipped cream and gummy cherries!

Brunch Classic Shakes
Strawberry Shake $13.00
Strawberry ice cream blended with vanilla sauce, strawberry swirled mug, whipped cream, strawberry curls.
Vanilla Shake $13.00
Vanilla ice cream blended with vanilla sauce, caramel swirled mug, whipped cream, white chocolate curls.
Chocolate Shake $13.00
Chocolate ice cream blended with chocolate sauce, chocolate swirled mug, whipped cream, dark chocolate curls, chocolate sprinkles.
Cookie Jar Shake $15.00
Cookies n cream ice cream blended with Oreo® cookie crumbles, caramel & chocolate swirled mug, whipped cream, chocolate chips, Oreo cookies.
Dubai Chocolate Shake $18.00
Strawberries, and melted chocolate, in a pistachio sauce swirled mug, topped with whipped cream, melted chocolate, crushed pistachios, kataifi, and a chocolate-covered strawberry.

Brunch Hot & Cold Coffee
Single Espresso $4.00
Cortadito $6.00
Brew Coffee $7.00
Regular.
Salted Caramel Cream $12.00
Milk, condensed milk, whipping cream, espresso, cocoa powder.
Pistachio Cream $12.00
Pistachio butter, whipping cream, milk, espresso coffee, chopped pistachio.
Brown Sugar Cream Matcha $12.00
Milk, matcha powder, brown sugar sauce, espresso.
Crème Brûlée $12.00
Vanilla cream, whipping cream, espresso, sugar in the raw.

Brunch Hot Chocolate
Triple Hot Chocolate $11.00
White, dark and milk shaved chocolate, milk, cocoa dust.
Pink Cloud $11.00
White chocolate, milk, marshmallow fluff, pink pearls.
Hazelnut Hot Chocolate $11.00
Nutella spread, milk, cocoa dust, whipped cream, chocolate stuffed cinnamon churro.

Brunch Cookie Skillets
Cookie Skillet $23.00
Warm chocolate chip cookie stuffed with Nutella® and dusted with powdered sugar, vanilla ice cream, white chocolate rainbow sauce, M&M's.
Brownie Sundae $23.00
Warm brownie, topped with everything you can dream of: Vanilla, chocolate, strawberry ice cream, whipped cream, roasted peanuts, warm chocolate sauce, gummy cherry.
Taste Of Campfire S'mores Cookie $23.00
Warm chocolate brownie, brulee marshmallow, graham cracker, vanilla ice cream, Hershey's chocolate pieces, whipped cream, warm chocolate sauce.

Brunch Insanne Shakes
Cookie Monster $20.00
Cookies 'n cream ice cream blended with vanilla sauce, topped with whipped cream, a blue glazed donut, a chocolate chip cookie, a blue frosted cupcake with a birthday candle and served in a chocolate covered mug with chocolate chip pieces.
Strawberry Cheesecake $20.00
Strawberry ice cream blended with NY cheesecake, served in a decorated vanilla pink curl mug, topped with a NY cheesecake slice, cupcake, strawberry toppings, whipped cream, gummy strawberries, and drizzled strawberry sauce.
Brownie Volcano $20.00
Chocolate shake served in a chocolate frosted mug, mini chocolate chips, topped with a chocolate frosted donut, a brownie ice cream bar, chocolate pocky cookies, whipped cream and dark and white chocolate drizzle.
Glitter Under The Sea $20.00
Vanilla ice cream blended with rainbow sprinkles served on a teal covered mug with colorful neon sauces. Topped with whipped cream, a splash of colored glitter, mermaid tails, pink pearls, sour gummy flowers, rainbow sprinkles.
Rainbow Brite $20.00
Vanilla ice cream served in a tie dye mug, toppedwith a rainbow unicorn pop, a vanilla rainbow cake, whipped cream, white chocolate sauce and a birthday candle.
S'mores Brownie $21.00
Chocolate ice cream blended with toasted marshmallow syrup. Topped with an insane seven layer s'more brownie tower, served on top of a chocolate covered mug with Hershey® bar pieces and dusted with graham cracker crumbleand pieces

Dinner Appetizers
Basket Of Signature Fries Dinner $10.00
Sea salt & parsley.
Glant Pretzel Dinner $11.00
Housemade cheese sauce, mustard.
Basket Of Housemade Brioche Rolls Dinner $12.00
6 warmed rolls, whipped cinnamon honey butter.
Splcy Aslan Cucumber Salad Dinner $13.00
Ginger, garlic, soy, sesame oil, sriracha, honey.
Buttermilk Onion Rings Dinner $13.00
Chipotle dipping sauce.
Crispy Chicken Tenders Dinner $15.00
Choice of: classic or sweet thai chili, house ranch sauce.
Fried Macaroni & Cheese Pops Dinner $16.00
Creamy marinara, basil, Parmesan cheese.
Foot Long Fried Mozzarella Stick Dinner $16.00
Housemade marinara, Parmesan cheese.
Cheesesteak Spring Roll Dinner $17.00
Hot honey ketchup.
Quesadillas Dinner $17.00
3 cheese blend, sour cream, pico de gallo.
Classic Fried Calamarl Dinner $19.00
Fried pepperoncini, housemade marinara.
Buffalo Chicken Wings Dinner $19.00
Choice of sauce: buffalo, sweet thai chili, celery sticks, ranch sauce.
Spinach & Roasted Artichoke Dip Dinner $19.00
Mozzarella & Parmesan, warm tortilla chips.
Meatballs Dinner $19.00
Meatballs Homemade veal, pork & beef meatballs, housemade marinara, mozzarella, basil, Parmesan, grilled herb focaccia.
Baja Fish Taco Dinner $20.00
Crispy fried fish, rainbow slaw, pickled onions, lime crema.
Grilled Minl Burgers Dinner $20.00
3 angus sliders, American cheese, crispy onions, pickles, Sugar Factory sauce. Toasted brioche rolls.
Crispy Rice & Splcy Tuna Dinner $20.00
Ahi Tuna, kewpie mayo, sriracha, sesame oil, scallions, sliced jalapenos, toasted sesame seeds.
Chicken Parmesan Sliders Dinner $22.00
Breaded chicken breast, tomato vodka cream sauce or marinara sauce, mozzarella, parmesan, homemade toasted buttered garlic knot rolls.
Reef & Beef Dinner $26.00
Crispy rice, spicy tuna, marinated teriyaki sliced steak.

Dinner Sugar Factory Rainbow Sliders
Sugar Factory Rainbow Sliders Dinner $26.00
Our classic colorful sliders, served with American cheese, crispy onions, pickles and the signature Sugar Factory sauce. Accompanied with a complimentary Sugar Factory Duck !.......

Dinner Platters
Sugar Factory Sampler $31.00
Buttermilk onion rings, crispy chicken tenders, Buffalo wings, Mac & Cheese pops, dipping sauces.
Nashville Hot Platter $35.00
Buffalo wings, Nashville hot chicken tenders, loaded cheese fries, with crumbled bacon & green onions, cajun-dusted onion rings.
Red Sauce Platter $38.00
Homemade veal, pork & beef meatballs, foot long mozzarella stick, marinara sauce, chicken parmesan sliders.

Dinner Flatbreads
Margherita $15.00
Oven roasted tomatoes, fresh mozzarella, basil, parmesan, evoo.
Pepperoni & Hot Honey $17.00
Housemade marinara, pepperoni, mozzarella, oregano, hot honey.
Wild Mushrooms $18.00
Roasted wild mushrooms, mozzarella caramelized onions, crumbled blue cheese thyme, parmesan, evoo.

Dinner Soups
Tomato Blsque Dinner $12.00
Creamy tomato soup, basil, grilled herb focaccia.
Classic French Onlon Dinner $14.00
Rich beef broth, caramelized onions, croutons, Swiss & provolone cheese.

Dinner Salads
Chopped Wedge Salad Dinner $14.00
Romaine hearts, chopped tomatoes, applewood smoked bacon, blue cheese dressing.
Greek Salad Dinner $16.00
Romaine hearts, tomatoes, slivered red onions, cucumbers, kalamata olives, feta, pepperoncini, lemon herb vinaigrette.
Caesar Salad Dinner $17.00
Romaine hearts, shaved Parmesan, everything bagel seasoned croutons, Caesar dressing.
Ginger Sesame Chicken Salad Dinner $24.00
Grilled chicken breast, shredded cabbage, julienne carrots, water chestnuts, green onions, mandarin orange, sesame seeds, roasted peanuts, cilantro, crispy wontons, ginger sesame dressing.
Bistro Steak Salad Dinner $28.00
Grilled sirloin, romaine hearts, roasted red peppers, charred red onions, wild mushrooms, crumbled blue cheese, zinfandel vinaigrette.
Pan Roasted Salmon Salad Dinner $30.00
Romaine hearts, avocado, mango, cucumbers, roasted bell peppers, slivered red onions, cilantro, basil, lemon herb vinaigrette.

Dinner Sandwiches
Grilled Four Cheese Sandwich Dinner $17.00
American, provolone, aged cheddar, Swiss, toasted sourdough bread, creamy marinara.
Turkey Club Dinner $19.00
Roasted turkey breast, applewood smoked bacon, provolone, cheddar, romaine, sliced avocado, tomato, pickles, herb mayo, toasted artisan white bread.
Crispy Buffalo Chicken Sandwich Dinner $19.00
Breaded chicken breast, Buffalo sauce, romaine, tomato, herb mayo, toasted brioche bun.
Grilled Chicken Breast Sandwich Dinner $20.00
Swiss cheese, romaine, tomato, sliced avocado, herb mayo, toasted French baguette.
Meatball Sandwich Dinner $22.00
Homemade veal, pork & beef meatballs, housemade marinara, provolone, Parmesan, grilled herb focaccia.

Dinner Pasta & Noodles
Spaghetti Marinara $21.00
Homemade marinara, fresh mozzarella, Parmesan, toasted garlic bread crumbs.
Penne Alfredo $22.00
Roasted garlic, basil, Parmesan cheese.
Penne Primavera $22.00
Cherry tomatoes, mushrooms, broccoli, asparagus, roasted garlic, basil, light tomato cream sauce, Parmesan.
Spicy Spaghetti Alla Vodka $24.00
Tomato cream vodka sauce, calabrese pepper, whipped ricotta, parmesan.
Sweet & Sour Chicken & Noodles Thai $25.00
Crispy fried chicken, garlic, green & red bell peppers, onions, sweet & sour sauce, toasted sesame seeds.
Spicy Beef & Broccoli Thai Noodles $28.00
Wok seared beef & broccoli, garlic, ginger, soy sauce, oyster sauce, Thai chili peppers, scallions, toasted sesame seeds.

Dinner Pasta for 2
Chicken Parmesan Dinner $44.00
Crispy chicken breast, housemade marinara, shredded mozzarella, Parmesan, spaghetti.
Spicy Chicken Spaghetti Alla Vodka Dinner $48.00
Crispy chicken breast, tomato cream vodka sauce, shredded & fresh mozzarella, calabrese peppers.

Dinner Entrees
Sugar Factory Fish & Chips Dinner $24.00
Tempura & beer battered cod, signature fries, lemony sesame slaw, pickled jalapeno tartar sauce.
Chicken & Waffles Dinner $29.00
Classic or Hot Honey. Choice of Buttermilk fried chicken or crispy chicken breast tenders, classic vanilla bean waffle, whipped butter, maple syrup.
Brick Chicken Dinner $32.00
Pan-seared chicken breast, roasted fingerling potatoes, lemon tomato herb sauce, crispy onions.
Pan Roasted Salmon Dinner $40.00
Grilled asparagus, lemon tomato herb sauce.
Roasted Twin Maine Lobster Tails Dinner $71.00
Grilled asparagus, roasted fingerling potatoes, lemon, white wine, melted butter.
Surf & Turf Dinner $79.00
8 oz. angus filet, garlic-herb butter, Maine lobster tail, grilled asparagus, roasted fingerling potatoes, white wine, lemon, melted butter.

Dinner Grand Maine Lobster Tail Platter
Grand Maine Lobster Tail Platter $450.00
Served with your choice of 4 sides. 1 dozen of pan-roasted Maine lobster tails, white wine, lemon, melted butter poured tableside.

Dinner Sides
Roasted Cremini Mushrooms $12.00
Steamed Broccoli $11.00
Signature Fries $10.00
Grilled Asparagus $12.00
Roasted Fingerling Potatoes $11.00
Garden Salad $10.00

Dinner Monster Smashed Burgers
The Signature Sugar Factory Dinner $21.00
Two 4 oz. angus beef patties, cheddar cheese, pickles, shredded lettuce, tomato, crispy onions, Sugar Factory sauce, toasted brioche bun.
Blue Cheese Bacon Dinner $22.00
Two 4 oz. angus beef patties, blue cheese crumbles, applewood smoked bacon, pickles, shredded lettuce, tomato, crispy onions, Sugar Factory sauce, toasted brioche bun.
California Veggie Dinner $22.00
Vegan patty, provolone, shredded lettuce, tomato, sliced avocado, crispy onion, herb mayo, toasted brioche bun.
The Big Cheesy Dinner $24.00
Two 4 oz. angus beef patties, American cheese, creamy mac & cheese, applewood smoked bacon, pickles, shredded lettuce, tomato, crispy onions, BBQ sauce, toasted brioche bun.
Swiss Onion Dinner $22.00
Two 4 oz, angus beef patties, shaved grilled onions, Swiss cheese, pickles, shredded lettuce, tomato, crispy onions, hot honey ketchup, toasted brioche bun.
Waffle Breakfast Burger Dinner $24.00
Two 4 oz. angus beef patties, cheddar cheese, applewood smoked bacon, country sausage, fried egg, hash brown, sausage country gravy, classic waffles.
Flaming HOT Cheetos Dinner $24.00
Two 4 oz. Angus beef patties, pepper Jack cheese &Hot Cheetos® crusted pepper Jack cheese block, pickles, shredded lettuce, tomato, crispy onions, chipotle mayo, crushed Hot Cheetos toasted brioche bun.

Dinner Special Burgers
Brunch 24 K Gold Burger Dinner $150.00
This Item is made to order and requires additional time to prepare. Burger is dripping in 24K gold leaf. Served with freshly dusted golden French fries and a 24K Golden Milkshake. The 24K Rich Chocolate Golden Milkshake is topped with Ferrero Rocher golden truffles and a gold draped chocolate donut with whipped cream. A gold dusted milk chocolate macaroon and gold dusted vanilla ice cream bar with golden Ferrero Rocher truffles. Served in a decadent dark chocolate mug dripping in 24K edible gold!
The Big Boss Burger Dinner $100.00
2 lbs. Angus smashed beef burger patties,pickles, shredded lettuce, tomato, crispy onions, sugar factory sauce, giant toasted brioche bun, stuffed with signature fries, melted house cheese sauce poured tableside.

Steak Frites Dinners
8 Oz. Chopped Steak $20.00
Our blend of chuck, brisket & short rib stuffed with mozzarella cheese, smothered caramelized onions.
8 Oz. Kona Crusted Steak Tips $24.00
Charred onions, wild mushrooms.
8 Oz. Center Cut Top Sirloln $28.00
10 Oz. New York Strip Sirloln $40.00
12 Oz. Boneless Ribeye $42.00
8 Oz. Center-Cut Tenderloln Fllet $49.00

Sugar Factory New York - Time Square Details

Service options
Takeout
Dine-in
Delivery

Highlights
Great cocktails
Great dessert

Popular for
Breakfast
Lunch
Dinner
Solo dining

Accessibility
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible parking lot

Offerings
Alcohol
Beer
Cocktails
Coffee
Comfort food
Hard liquor
Late-night food
Small plates
Wine

Dining options
Breakfast
Brunch
Lunch
Dinner
Catering
Counter service
Dessert
Seating
Table service

Amenities
Bar onsite
Restroom

Atmosphere
Casual
Trendy

Crowd
Family-friendly
Groups
LGBTQ+ friendly
Tourists

Planning
Dinner reservations recommended
Accepts reservations

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
Good for kids
Good for kids birthday
High chairs
Kids' menu

Parking
Paid parking lot
Paid street parking

Sugar Factory New York - Time Square Photos

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Sugar Factory New York - Time Square Location

Sugar Factory New York - Time Square

New York New York County New York 8th Avenue

694 8th Ave, New York, NY 10036, USA

Sugar Factory New York - Time Square Reviews

An average rating of ★4.6 from 5060 user reviews.

birthdaymilkshaketimes squareslidersgobletgeorgina rodríguezwarren gsparklerdry ice drinksrubber duck

★ 5★ 4★ 3★ 2★ 1

For a first time experience, the atmosphere was very calm and enjoyable. The food was very good but the drinks are to die for 🥰🔥. I loved the whole experience and it’s the best way to celebrate your anniversary with your loved one or even a birthday. They also have a photographer there who asks you if you wanna take pictures and the pricing is very reasonable and affordable. I highly recommend going here if you haven’t. also we had a very chocolate cookie milkshake and that was so good. We didn’t get a picture due to us just enjoying our time together and soaking up with memory but their milkshakes are so big and filling
August 24 · Brianna Mercedes
I surprised my family and made reservations for a late lunch, early dinner. My family was tired of walking around but our reservation wasn't ready for another 45min. I figured I would try to see if we could be seated earlier. The young lady checked our reservation time and said she could seat us early and do one better, sit us upstairs. I was so glad because I heard upstairs was a whole vibe. We sat and got a chance to review the menu. Ordered our fancy drinks that we shared (because our kids NEVER finish anything!). We then decided to order a few appetizers to share. We ordered Sample Platter, Fries and the Rainbow Sliders. The food wasn't bad. The Sliders came with a super cute light-up rubber duck! The fries were good and I enjoyed them as well as the Mac & Cheese Balls and the buffalo wings. Our waiter also was nice enough to give us an extra rubber duck since we have 2 children. All in all, I enjoyed our time, food and the atmosphere. Since I am older, I like to eat out at odd times with the hope that the restaurant wouldn't be busy. It all worked out! My only gripe is the 20% gratuity no matter what size party... other than that, good to go! I wish we had a smaller meal so we could indulge in a dessert as I heard from other reviews that their desserts were delish! Oh well, maybe next time we will try it in another city!
August 17 · Natalie Estelle
With a name like sugar factory, I had to try it. And I’m glad we did. We went Friday night at 10 after we went to hadestown, which was amazing. It wasn’t too crowded. They have an elevator to get a wheelchair to the second floor. There is a fun atmosphere with lots of music and the servers are dancing and bringing out birthday treats with fireworks. It’s a lot of fun. I got the burger and thought it was really good. My daughter got the brick chicken and really liked it. We got a brownie shake and it was delicious. The servers and staff were all very friendly. We had a great time here.
August 02 · Mark Taylor
It's an experience. Menu full of interesting drinks, desserts, and entrees. Famous people have come here for the specialty drinks and Ice cream combinations. Food was relatively good. The chicken Parm for two was humongous but the chicken was over done. The Thai noodle dishes were good. The burgers are also good. Desserts to choose from are ample in size and great in taster and presentation. It was a bit loud where we were seated and there was someone there also with a crying baby. The waiter was great, his support staff mediocre. Prices are between $25-35 for most entrees.
July 28 · David Schroeder
We had a fantastic experience at Sugar Factory Times Square! The food was delicious, and the service was top-notch. One standout dish was the strawberry cheesecake stuffed waffles—absolutely incredible! They were rich, flavorful, and beautifully presented.Our server, Mila, was excellent—friendly, attentive, and made sure everything was just right throughout our visit. Her energy and attention to detail truly enhanced our experience.If you’re looking for a fun and indulgent dining spot in the heart of Times Square, Sugar Factory is a must-visit!
July 23 · David