TOWA Introduce
In a city celebrated for its diverse and world-class dining, TOWA stands as a beacon of modern Japanese cuisine. Located in the vibrant Flatiron District at 36 W 26th St, New York, NY 10010, this restaurant offers an experience that is both authentic and innovative. With a focus on traditional Japanese culinary techniques like omakase and kaiseki, TOWA presents a menu that is a testament to fresh, seasonal ingredients and masterful preparation. It's a place that captures the essence of a serene Japanese dining room while infusing it with a distinctly New York flair, creating an atmosphere that is at once cozy, trendy, and upscale.
From the moment you step through its discreet entrance, TOWA gives you the feeling of a hidden gem. The interior design, with its thoughtful use of wood and minimalist aesthetic, is crafted to evoke a sense of being in Japan. This immersive environment, combined with the a la carte menu and multi-course dining options, makes every visit a unique culinary journey. While the restaurant is highly celebrated for its exquisite omakase—a chef-selected tasting menu that showcases the best of the day's ingredients—it also offers a wide array of other incredible dishes. Whether you’re a connoisseur of Japanese cuisine or someone exploring it for the first time, the menu is designed to impress with its depth and quality.
The food at TOWA is more than just sustenance; it is an art form. The chefs are dedicated to creating beautiful, flavorful, and perfectly balanced plates. Signature dishes like the Anago Katsu, a delicate fried sea eel, or the Ebi Shinjo, an elegant shrimp dumpling, highlight the kitchen's precision and skill. The menu also includes delightful surprises, such as the Sansho Kara-age, a Japanese fried chicken seasoned with sansho pepper, which offers a unique and memorable flavor profile. The offerings extend to include a selection of healthy options and small plates, allowing for a personalized and well-rounded dining experience. This commitment to both tradition and modern interpretation is what makes TOWA a truly special place and a must-visit for anyone in New York seeking a top-tier Japanese meal.
Past customers consistently praise the restaurant for its excellent service and delicious food. The attentive and sweet staff, as noted in reviews, makes every guest feel cared for and ensures a smooth and enjoyable experience. The dedication to quality is apparent in every detail, from the freshness of the tuna and uni in their omakase courses to the delicate flavors of their soups and desserts. This combination of a sophisticated yet welcoming atmosphere, expert culinary craftsmanship, and genuine hospitality solidifies TOWA’s reputation as one of the best Japanese restaurants in New York City.
TOWA is located at 36 W 26th St, New York, NY 10010, USA. This prime address places it in the heart of the Flatiron District, a neighborhood known for its dynamic mix of businesses, residential buildings, and dining destinations. The restaurant is easily accessible from various parts of Manhattan and is conveniently situated near major subway lines. Its central location makes it a great choice for both locals and tourists exploring the city.
The establishment is designed with accessibility in mind, featuring a wheelchair-accessible restroom and wheelchair-accessible seating. While the entrance may be low-key, giving it a humble, authentic feel, the interior is equipped to welcome all guests comfortably. This thoughtful approach to accessibility ensures a pleasant experience for everyone.
TOWA provides a refined set of services to ensure a seamless and enjoyable dining experience. These include:
- Service Options: Guests can enjoy the full experience with Dine-in service, or opt for convenient Delivery to enjoy TOWA's cuisine from the comfort of their home or office.
- Dining Options: The restaurant serves both Lunch and Dinner, with dedicated options for Dessert. Guests are seated with full Table service.
- Planning: Due to its intimate setting and high demand, Reservations are required or at least Dinner reservations recommended. The restaurant accepts reservations, making it easy to plan your visit.
- Payment: A variety of modern payment methods are accepted for convenience, including Credit cards, Debit cards, and NFC mobile payments.
TOWA is celebrated for a number of features that make it a standout in the New York dining scene. These include:
- Atmosphere: The restaurant boasts an ambiance that is a perfect blend of Cozy, Trendy, and Upscale, ideal for a variety of occasions, from a romantic anniversary dinner to a sophisticated solo dining experience.
- Authentic Experience: With a design that evokes the feeling of being in Japan and a focus on traditional techniques like kaiseki and omakase, TOWA offers a truly authentic Japanese dining experience.
- Diverse Menu: The menu features an array of offerings, including a robust selection of Alcohol, Beer, Cocktails, Hard liquor, and Wine, to complement the food. The food menu itself offers Healthy options and Small plates, allowing for a flexible and varied meal.
- Exceptional Service: As noted in customer reviews, the staff is consistently described as sweet, attentive, and excellent, providing a warm and welcoming experience for every guest.
- Intimate Setting: The small, intimate nature of the restaurant ensures personalized service and a quiet, focused dining atmosphere where the food is the star.
For reservations or further inquiries, you can reach TOWA at the following:
Address: 36 W 26th St, New York, NY 10010, USA
Phone: (646) 351-6258
Choosing to dine at TOWA is an excellent decision for anyone seeking a truly special and memorable Japanese meal in New York City. What makes it so worthwhile is its dedication to the art of omakase. For those unfamiliar with the concept, TOWA provides an amazing first experience, as highlighted by a customer review that praised the 15-course omakase with a tuna tasting. This chef-driven experience allows you to trust in the expertise of the kitchen and enjoy a curated selection of the freshest and most delicious pieces, from chu-toro to uni. The quality of the ingredients is top-notch, and the presentation of each dish is a feast for both the eyes and the palate.
Beyond omakase, the a la carte menu offers a chance to explore a variety of expertly prepared dishes. The Anago Katsu, a fried conger eel dish, is a testament to their technical skill, offering a delicate texture with a satisfying crispness. Similarly, the Ebi Shinjo, a shrimp dumpling, showcases the subtle and elegant flavors characteristic of high-end Japanese cuisine. For a comforting yet elevated experience, the Sansho Kara-age provides a unique twist on a classic fried chicken, with the aromatic sansho pepper adding a complex layer of flavor. These items, along with others on the menu, highlight the restaurant's commitment to both traditional flavors and modern interpretations.
The atmosphere and service at TOWA further enhance the experience. The intimate setting makes it perfect for a solo dinner or a special occasion. The staff's attentiveness and willingness to answer questions about the dishes, as noted in a customer review, are particularly valuable for those who may be less familiar with Japanese cuisine. This genuine hospitality ensures that you feel welcomed and informed throughout your meal. The availability of a curated selection of sake, wine, and cocktails also allows you to perfectly pair your meal, elevating the flavors and the overall experience.
In a city with countless dining options, TOWA stands out for its high-quality ingredients, masterful preparation, and exceptional service. Its combination of an authentic Japanese feel with a modern, upscale flair makes it a truly unique and highly recommended destination. It's a place where every detail is considered, from the height of the tables to the beautiful plating, ensuring a complete and unforgettable dining experience that is well worth the price.
TOWA Menu
Food
- Anago Katsu
- Ebi Shinjo
- Sansho Kara-age
TOWA Details
Service options
- Delivery
- Dine-in
Popular for
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible restroom
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Hard liquor
- Healthy options
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Cozy
- Trendy
- Upscale
Planning
- Reservations required
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
TOWA Photos










TOWA Location
TOWA Reviews
omakasecoursedinnerchoicewagyua la cartetasting menubartrufflebirthday
★ 5★ 4★ 3★ 2★ 1my boyfriend and I came here for omakase for our anniversary and it was delicious! the service was excellent and everyone was so sweet and attentive. I'd never tried omakase before so this was an amazing first experience.we got the 15 course with the tuna tasting and it did not disappoint. the chutoro and uni were probably my favorite pieces out of everything that I tried; they also had a lovely yuzu matcha that I really enjoyed (and honestly wish I could have at home).
August 20 · BradenIt has been one of most japanese restaurants as per my limited experience. Starting from the low visible sign and entrance, it gives the humble feeling in first place. The decoration inside and even the height of the tables were designed to give the feeling of being in Japan. The set menus are the good choices to taste almost all dishes but in much smaller portions of course. We picked two sets for 2 adults and 1 kid and added 1 edamame, 1 hot soba and that was more than enough at the end of the dinner. The plates were more than good but one pinh less than the wowww. One thing that did not fit into our setup was the availability of wasabi in the sushis so you don’t have any option not to add wasabi. Prices are reasonable. One last recommendation should be that the staff could tell a bit more about the food since most of them can be unfamiliar with the people who don’t know so much about Japanese cuisine. Enjoy!
June 28 · Hakan DelibaltaVery average experience. Not sure if the food is worth the semi-high price point. The oysters (I love oysters) were a bit fishy & the soba tasted weird imo. But the sushi was pretty good (I mean it’s sushi).If you want to come here, maybe try the omakase instead of the course menu.
April 08 · Henry YoonEvery dish was fresh, beautifully presented, and delicious. The set courses appeared to be fantastic deals but our party of 4 decided to order a variety if plates to share instead. The otoro, duck breast, and tofu were sublime. I had never had a creamier agedashi tofu. Service was attentive and friendly.
April 14 · TheresaI happily found this Japanese restaurant for dinner. I had omakase and was impressed with the quality of fish, rice, and skill of the chef. The price of $95 for 18 courses was amazingly affordable for this quality restaurant.
May 19 · Alex Van Pham
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