Upside Pizza Introduce
In the competitive world of New York pizza, where countless pizzerias vie for the title of the city's best slice, Upside Pizza has quickly established a reputation for delivering a truly elevated experience. This is not your average corner slice joint. Situated in a prime Midtown location, Upside Pizza combines the classic New York slice with high-quality ingredients and an innovative approach. Their commitment to using a sourdough crust, fresh mozzarella made daily, and unique topping combinations sets them apart. The atmosphere is vibrant and inviting, with a modern, lively vibe that makes it a great place to hang out and enjoy your food. Whether you're a long-time resident, a tourist exploring the city, or a professional on your lunch break, Upside Pizza offers a compelling reason to stop by. Their menu features a mix of traditional favorites and inventive pies, ensuring there's something to satisfy every craving. The staff is consistently described as friendly and welcoming, which adds to the overall pleasant experience. It's a spot that proves that a fast-casual pizza place can also be a destination for great food and a fun time, and it has quickly become a favorite for many people in the area.
Upside Pizza’s location at 1231 Broadway, New York, NY 10001, USA, places it right in the heart of one of the city's most dynamic neighborhoods, NoMad. This area is a bustling hub for businesses and tourism, making the restaurant a convenient and accessible option for a wide audience. Its position on Broadway, a major thoroughfare, means it is easy to find and is well-served by multiple subway lines and bus routes. The central location is perfect for a quick stop during a day of shopping or sightseeing, a pre-theater dinner, or a simple meal after work. As a place that is popular for both dine-in and takeout, its accessibility is a significant advantage. The restaurant also has indoor seating, providing a comfortable space for customers to sit down and enjoy their meal away from the constant movement of the street. While the provided information does not detail specific accessibility features, its modern design and prime city location suggest it is well-equipped to serve a diverse clientele. The ease of getting to and from this spot makes it a hassle-free destination for anyone in the New York area craving a slice of great pizza.
Upside Pizza offers a range of services designed to provide maximum convenience for its customers, catering to various dining preferences and schedules. The restaurant's service model is built for the fast-paced life of New York City, ensuring that you can get your pizza fix in the way that works best for you. The services include:
- Curbside Pickup: For those on the move, curbside pickup is a convenient option. You can place an order and pick it up without having to go inside, which is great for a quick and efficient transaction.
- No-Contact Delivery: This service allows you to get your order delivered safely to your home or office, with the delivery person leaving the food at your door, ensuring a safe and secure transaction.
- Delivery: A standard delivery service is also available, bringing the full menu of delicious pizzas and sides directly to your location.
- Takeout: You can place an order by phone or online and pick it up at the restaurant. This is a popular option, especially for individuals or groups who want to grab their food and head to a nearby park or back to the office.
- Dine-in: The restaurant features indoor tables for seating, providing a comfortable and casual space for you to enjoy your pizza on-site. This is a great choice for those who want to take a break and savor their meal in a fun and lively atmosphere.
There are several key features and highlights that make Upside Pizza a standout choice in a city full of pizza options. These attributes are what define its character and contribute to its popularity among locals and visitors alike. The features include:
- Unique Sourdough Crust: A distinguishing feature of Upside Pizza is its sourdough crust, which provides a "perfect sourdough chew" and a "light but savory" texture. This sets it apart from traditional New York slices and makes for a more flavorful experience.
- Variety of Innovative Pies: The menu goes beyond the basics, with unique options like the "Cacio E Pepe Pie," the "Mushroom, WWLC" (white wine lemon cream) pie, and the "Spicy Vodka" pie. These creative offerings appeal to a wide range of tastes and keep customers coming back to try new flavors.
- High-Quality Ingredients: The restaurant uses fresh mozzarella made daily and a variety of other high-quality toppings, ensuring that every slice is as delicious as possible. The ingredients are "visible" and "reheated to go" for optimal freshness.
- Dough Balls and Other Sides: Beyond the pizza, Upside Pizza also offers delicious sides like "Garlic Knots," which are praised as "soft, garlicky, and a nice extra treat." This provides more than just a slice and makes for a more complete meal.
- Fun and Lively Atmosphere: The restaurant has a "fun and lively" vibe, with "good music playing in the background," which enhances the overall experience and makes it a pleasant place to dine. The staff is noted as "super friendly and welcoming."
To get in touch or find out more about Upside Pizza, you can visit them at their location or place an order for delivery or takeout. The address is 1231 Broadway, New York, NY 10001, USA. The provided information does not include a phone number for this specific location, as many modern fast-casual restaurants rely on online ordering and third-party delivery services. However, a general phone number for the brand is (646) 429-9093. It's best to check their official website or a reliable delivery platform for the most up-to-date hours, menu, and ordering options for this specific Broadway location. The central address makes it easy to find, and the brand’s online presence is strong, ensuring that you can easily get the information you need before you go. This location's focus on takeout and delivery, along with the convenience of dine-in, makes it a highly accessible and easy option for all. It's a place that is dedicated to providing a high-quality product in a fast and efficient manner, which is crucial for a business in New York City.
What makes Upside Pizza truly worth choosing is its successful fusion of classic New York pizza tradition with a modern, high-quality twist. While one review did mention that the pizza can be "too greasy," which is a common characteristic of many classic New York slices, the overwhelming sentiment is positive. Customers praise the "perfect sourdough chew" of the crust and the deliciousness of both classic and unique pies. The "Mushroom slice" is described as "hearty and satisfying," and the "cheese slice was classic and flavorful." Another customer noted the quality of the "Mushroom and Marinara slices," praising the "surprising spicy kick" in the marinara and the "good size" of the slices. Beyond the food, the positive customer experience is a major draw. The "super friendly and welcoming" staff and the "fun and lively" atmosphere make for a great visit. The availability of indoor seating is a big plus in a city where many pizza places are standing-room only. For a New Yorker who loves a good slice but is also looking for something a bit more unique and with a better atmosphere than a typical street corner joint, Upside Pizza is an excellent choice. It's a spot that elevates a simple concept into a great dining experience, and for that reason, it has secured its place as a top-tier pizza destination in Midtown.
Upside Pizza Food & drink
Whole Pies
- Creamed Spinach Pie $40.00
Creamed Spinach, Fresh Mozzarella, & Low Moisture Mozzarella. Finished w/ Parmiggiano Reggiano.
- Upside Down Sicilian $36.00
Low moisture mozzarella, EVOO, homemade sourdough breadcrumbs, Sicilian oregano & Parmigiano - sauce on top. Crispy cheese crust.
- Corn Pizza $40.00
White Cream Sauce, Corn, Low Moisture Mozzarella, Poblano Peppers, Sweet Onion. Finished w/ Togarashi.
- Sausage & Pickled Peppers $36.00
Low moisture mozzarella, pickled peppers (bell & long hots), house seasoned Berkshire pork sausage & sauce. Finished with Parmigiano Reggiano. A little kick, not too spicy.
- Cacio E Pepe Pie $44.00
Low Moisture Mozzarella, Fresh Mozzarella, Black Pepper & Parmigiano Reggiano. Finished w/ Burrata, Pecorino Romano and Black Pepper.
- Pepperoni Pie $36.00
Low moisture mozzarella, EVOO, homemade sourdough breadcrumbs, Sicilian oregano & Parmigiano - sauce on top. Crispy cheese crust.
- Cheese Pie $28.00
- Spicy Vodka $36.00
- Tomato Pie $28.00
Tomato Sauce, Roasted Red Onions, Breadcrumbs & EVOO.
- Mushroom, WWLC $36.00
White wine lemon cream, fresh mozzarella, low moisture mozzarella, sautéed mushrooms. Finished with lemon zest, parsley, black pepper & Parmigiano Reggiano.
- Sicilian Pepperoni $44.00
Sauce, Sicilian oregano, low-moisture mozzarella, premium cupping pepperoni, & Parmigiano Reggiano. Crispy cheese crust.
- 50/50 $32.00
Half cheese / half pepperoni.
- Tomato Pie $32.00
Tomato sauce, sautéed red onions, homemade sourdough breadcrumbs & EVOO.
Drinks
- Bottled Water $3.00
- Soda Can $2.50
- Glass Bottled Soda $3.50
Other
- Garlic Knots $3.50
Butter crust garlic knots. 4 knots in an order.
Upside Pizza Details
Service options
- Curbside pickup
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Upside Pizza Photos










Upside Pizza Location
Upside Pizza Reviews
vodkapricemushroomsourdoughtastingslices
★ 5★ 4★ 3★ 2★ 1We stopped by Upside Pizza on Broadway and had a great experience! We tried both the mushroom slice and the classic cheese slice, along with a dough ball on the side. The pizza was delicious — the crust had that perfect sourdough chew, the cheese slice was classic and flavorful, and the mushroom slice was hearty and satisfying. The dough ball was soft, garlicky, and a nice extra treat.The staff were super friendly and welcoming, and it was great to see they had indoor tables for sitting down to enjoy the food. The atmosphere was fun and lively, with good music playing in the background, which made the whole experience even better.Definitely worth a stop if you’re in the area — more than just a slice, for sure!
August 21 · Jack BPizza is too greasy! Store atmosphere was great, but no menu prices posted anywhere.
July 09 · Nico TreoGreat pizza choices and flavors, and the shop is spacious and comfortable. Fantastic service too!!
June 05 · J. CichoskiWe went to upside pizza and it was great. We got the pizza right away with no wait time. The experience was fantastic with the cool style and great tasting fool. It’s great!!! Try it!!!
July 22 · Jameson KnightFirst-time customer. The place looks modern and clean, and the service was quick. The pizza looked great, but it was really greasy and too salty—I had to blot the excess oil with napkins. The taste was okay, but the grease and salt were too much. Hopefully, the owner can improve the pizza quality.
July 09 · Annitka MR
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