Atoboy

- 43 E 28th St, New York, NY 10016

If you're looking for a truly unique and elevated dining experience in New York City, you'll want to get a reservation at Atoboy. Located in the bustling NoMad neighborhood, this restaurant has made a name for itself by taking the traditional Korean concept of banchan—the small, shareable side dishes—and transforming it into a sophisticated, modern prix-fixe menu. Atoboy is more than just a place to eat; it's a culinary journey that showcases the vibrant, complex, and comforting flavors of Korean cuisine with a contemporary twist. The name "Atoboy" is derived from an old Korean word, "Ato," which means "gift," and that's exactly what every meal feels like here: a carefully crafted and presented gift from the kitchen. With its blend of refined flavors, beautiful presentation, and a relaxed, welcoming atmosphere, Atoboy offers a dining experience that's both approachable and unforgettable.

The culinary philosophy at Atoboy is built on a foundation of Korean flavors and techniques, but it's not afraid to explore new territory. Chef Junghyun "JP" Park, who also helms the two-Michelin-starred restaurant Atomix, brings an incredible level of skill and creativity to every dish. The menu changes seasonally, ensuring that you're always getting the freshest and most interesting ingredients. Guests choose a multi-course menu, with each course featuring a few options to select from. This format encourages diners to try a variety of dishes, and it's particularly popular for groups who can share and sample everything. While the menu is always a delightful surprise, there are some standout items that have become famous, such as the boneless fried chicken, which is available as an add-on and has earned rave reviews for its crispy texture and delicious flavor. The dishes are served with a selection of classic banchan and rice, grounding the innovative meal in Korean tradition.

Atoboy is perfectly situated in New York City's NoMad district, just a short walk from Koreatown. The address is 43 E 28th St, New York, NY 10016. This central location makes it easy to get to from almost anywhere in the city, whether you're traveling by subway, bus, or taxi. The restaurant's storefront is subtle and unassuming, blending in with the surrounding buildings, which adds to its sense of being a hidden gem. Upon entering, you'll find a space that feels both modern and intimate, with a minimalist aesthetic that puts the focus squarely on the food.

The restaurant is designed to be accessible to a wide range of guests. Its location near major transportation hubs makes it a convenient spot for both locals and tourists exploring the city. For those arriving by car, there is both free and paid street parking available in the vicinity, though it's always a good idea to check for availability, especially during busy dinner hours. Atoboy is also committed to ensuring all guests feel welcome, offering a wheelchair-accessible entrance and seating. The layout of the dining room is thoughtfully arranged, providing a comfortable and enjoyable experience for everyone. The atmosphere is casual yet upscale, making it the perfect choice for a special occasion or a memorable night out with friends or family.

Atoboy provides a range of services designed to create a seamless and enjoyable dining experience. The restaurant operates as a dine-in establishment and offers a variety of services and features that set it apart.

• Prix-Fixe Dining: The core of the Atoboy experience is its multi-course prix-fixe menu. This structured format allows the kitchen to showcase its creativity and provide a cohesive, thoughtfully curated meal. It also simplifies the ordering process for guests, letting them focus on enjoying the food and the company.

• Diverse Beverage Selection: To complement its food menu, Atoboy offers an extensive and well-curated beverage list. Guests can choose from a wide selection of alcoholic and non-alcoholic drinks, including:

  • Wines: An impressive list of sparkling, white, skin-contact, and red wines is available by the glass and by the bottle, featuring selections from around the world and some truly exceptional Champagnes.

  • Beer and Cider: A variety of craft beers and ciders are available by the can, including Gose, Lager, IPA, and more.

  • Cocktails and Traditional Korean Beverages: The cocktail menu features unique creations like the "Naegroni," as well as traditional Korean drinks such as Soju and Chungju.

  • Non-Alcoholic Options: The restaurant offers kombucha, tea, and other non-alcoholic beverages for those who prefer them.

• Table Service: The staff at Atoboy is known for being incredibly knowledgeable and attentive. They offer detailed explanations of each dish and can provide excellent recommendations, making the entire dining process a pleasure.

Atoboy stands out for several reasons beyond its unique menu and incredible food. These highlights contribute to the restaurant's reputation as a must-visit destination in New York City.

• Casual yet Upscale Atmosphere: The restaurant strikes a perfect balance between a relaxed, casual environment and a sophisticated, upscale dining experience. The decor is minimalist and trendy, with concrete walls and light wood accents, creating a cozy and intimate space without feeling stuffy or overly formal. It's the kind of place where you can enjoy an exceptional meal in a comfortable setting.

• Critically Acclaimed Cuisine: Atoboy has garnered significant attention from critics and diners alike for its innovative approach to Korean food. Many reviewers have praised the dishes for their complex flavors, beautiful presentation, and use of fresh, high-quality ingredients. It's an ideal spot for foodies and those who appreciate culinary artistry.

• High-Quality Dishes with a Twist: While the menu changes seasonally, you can always expect inventive and flavorful dishes. Past favorites have included dishes like crispy fried chicken with a unique ginger-peanut butter sauce and a beet dish with smoked yogurt. Each plate is a testament to the kitchen's creativity and attention to detail, playing with textures and flavors in unexpected ways.

• Reservations Recommended: Due to its popularity, Atoboy often has a wait and reservations are highly recommended, especially for dinner. This ensures that you can secure a spot and avoid disappointment. The restaurant accepts reservations and is a popular choice for both lunch and dinner, as well as for solo diners and groups.

For reservations or general inquiries, you can reach Atoboy using the following contact details:

Address: 43 E 28th St, New York, NY 10016, USA

Phone: (646) 476-7217

Atoboy is worth choosing for anyone in New York City who wants a modern, memorable, and delicious dining experience. It's not just another Korean restaurant; it’s a place that redefines what Korean cuisine can be, moving beyond the familiar and into the realm of truly elevated, fine dining. The prix-fixe menu is a brilliant concept, allowing diners to explore a wide range of flavors and textures in one sitting. The food is consistently praised for being "elevated and eloquent," with "impeccable attention to detail" in every dish. Guests frequently rave about the food, with one review noting that it was "so good, I completely forgot to take a picture of one of the dishes because I was too busy enjoying it." This speaks volumes about the quality and appeal of the food.

Beyond the food, the atmosphere is a major draw. It's trendy and upscale, yet without any of the pretension that can sometimes come with fine dining. This creates a relaxed and comfortable setting that encourages guests to linger and savor their meal. The staff is professional, friendly, and knowledgeable, providing recommendations and explanations that enhance the overall experience. The restaurant is a perfect choice for various occasions, from a romantic date night to a celebratory dinner with a group of friends. Whether you're a local or a tourist, Atoboy provides a fantastic opportunity to try something different, adventurous, and incredibly satisfying. The focus on fresh ingredients, complex flavors, and beautiful plating makes Atoboy a true "gift" to the New York dining scene.

Atoboy

43 E 28th St, New York, NY 10016, USA