Counter Service Introduce
Located in the bustling Midtown South neighborhood of New York City, Counter Service has quickly established itself as a go-to spot for those seeking exceptional sandwiches and all-day breakfast. More than just a typical restaurant, it's a place where classic comfort food is elevated to new heights with thoughtful ingredients and creative combinations. The name itself reflects its straightforward approach—high-quality food served efficiently and with a friendly demeanor. This establishment has built a loyal following among local office workers and residents who appreciate its dedication to turning a simple meal into something special. Whether you're in the mood for a hearty breakfast sandwich to kickstart your day or a unique, satisfying lunch, Counter Service offers a menu that is both familiar and exciting.
The menu is a testament to their focus on quality and flavor. While they offer a concise list of items, each one is meticulously crafted. The all-day breakfast sandwiches, for instance, are a clear crowd-pleaser, with the Bacon, Egg, + Cheese receiving high praise from customers. For lunch, the sandwich selection includes creative takes on classics, such as The Cortese, with its unique pairing of roast pork and rabe, and The Smokeshow, designed to deliver a burst of flavor. This thoughtful curation of the menu ensures that every item is a standout. In addition to their savory offerings, Counter Service provides a range of delicious sweets, like their Brown Butter Chocolate Chip Cookie and Cinnamon Swirl Bread Pudding, as well as a selection of beverages to perfectly complement any meal. Their reputation for friendly service and memorable food makes it a standout choice in a neighborhood teeming with dining options.
Counter Service is conveniently situated at 315b Park Ave S, New York, NY 10010, USA. This prime location places it right in the heart of Midtown South, making it a perfect spot for a quick and satisfying meal for those working or living in the area. The restaurant is easily accessible by foot from many offices, and its proximity to major subway lines, including the 4, 6, N, Q, R, and W trains at 28th Street and 23rd Street, makes it a convenient destination from almost anywhere in the city. The central location also makes it an excellent choice for a meal while exploring nearby attractions. While there are no specific parking amenities listed, paid street parking is typically available in the surrounding area, though it can be competitive.
The focus on service and quality extends to all aspects of their operation, including a robust set of service options designed for customer convenience. They offer no-contact delivery, standard delivery, and takeout services, recognizing the busy schedules of New Yorkers. For those who prefer a traditional dining experience, there is also the option to dine in and enjoy their food in a casual and inviting setting. The restaurant's straightforward approach to its business model, reflected in its name, ensures that the focus remains on the food and the customer experience, whether you're grabbing a quick bite or sitting down to enjoy your meal.
Services Offered
- No-contact delivery, offering a safe and convenient option for home or office dining
- Standard delivery service for easy access to their full menu
- Takeout for a quick pickup on the go
- Dine-in service for a casual and direct dining experience
- All-day breakfast menu, including the popular Bacon, Egg, + Cheese and more
- A full lunch menu featuring a variety of sandwiches, sweets, and snacks
Features and Highlights
- Offers a concise and carefully crafted menu of breakfast and lunch sandwiches
- Features unique sandwich combinations like The Cortese (Roast Pork & Rabe) and The Gigante (V)
- Sells a selection of sweets, including Brown Butter Chocolate Chip Cookies and Burnt NY Cheesecake
- Provides a range of beverages, from Mexican Coke to La Colombe Cold Brew
- Known for friendly and appreciative service, as noted by customer reviews
- A great spot for both solo dining and group office lunches
Contact Information
Address: 315b Park Ave S, New York, NY 10010, USA
Phone: (917) 423-7377
What is worth choosing
When it comes to choosing Counter Service, the decision is made easy by its commitment to quality and flavor, particularly in its sandwich offerings. As one customer eloquently put it, "words can’t describe how good the food is." The all-day breakfast sandwiches, especially the Bacon, Egg, + Cheese, have a reputation for being exceptionally delicious and are a clear highlight for many patrons. The quality of the ingredients and the careful preparation are what make these seemingly simple sandwiches truly special. The menu, while not extensive, is a collection of standout items, ensuring that whatever you order will be a treat.
The service at Counter Service is also a major reason it's worth a visit. Customers have praised the staff for being "so friendly" and providing "wonderful service." One reviewer’s story of receiving two free cookies after returning for another sandwich speaks volumes about the restaurant's hospitality and appreciation for its customers. This personal touch and genuine warmth create a welcoming environment that makes people want to come back. While some reviews may be mixed on specific flavor profiles, the overall consensus on the quality and the experience is overwhelmingly positive.
The convenience of Counter Service’s business model is another key factor. With a variety of service options—including no-contact delivery, takeout, and dine-in—it caters to the diverse needs of New Yorkers' busy lifestyles. Whether you're grabbing a quick lunch to eat at your desk or meeting a friend for a casual bite, the process is seamless and efficient. This focus on ease and accessibility, combined with the high-quality food, makes it a reliable and enjoyable choice. The menu also offers a wide range of beverages and snacks, making it a one-stop-shop for a satisfying meal.
In a city with countless dining options, Counter Service distinguishes itself by focusing on a few things and doing them exceptionally well. Its dedication to crafting delicious, memorable sandwiches, paired with genuinely friendly service, makes it a worthwhile destination for anyone in the New York area. It's a place that proves that a simple meal, executed with care and passion, can be truly extraordinary.
Counter Service Services
Breakfast (All Day)
- Bacon, Egg, + Cheese $12.00
Good bacon, a fried egg, American cheese, a hash brown we make ourselves, and our breakfast sauce on a sesame brioche bun. Contains: Gluten, Dairy, Egg, Sesame
- Sausage, Egg, + Cheese $12.00
House made pork sausage topped with melty cheddar, a fried egg, a hash brown that we make ourselves, garlic mayo, and pickled jalapeños (that we pickle), on a sesame brioche bun. Contains: Gluten, Dairy, Egg, Sesame
- Egg + Veg $12.00
A fried egg, marinated broccoli rabe, provolone cheese, banana peppers, and our spicy mayo on a nice sourdough English muffin. Contains: Gluten, Dairy, Egg
- The Spicy One $12.00
House made pork sausage, a fried egg, provolone cheese, banana peppers, and our spicy mayo on a nice sourdough English muffin. Contains: Gluten, Dairy, Egg
Sandwiches
- The Baron (Roast Beef) $19.00
Slow roasted beef, thinly sliced in house. Topped with aged white cheddar, watercress, and horseradish mayo. Contains: Gluten, Egg, Dairy
- Green Goddess Chicken Club $18.00
House-roasted chicken, gently pulled, served warm with Avocado-Green Goddess spread, bacon, aged cheddar, shredded lettuce, and red onion. It’s like a Club but also not like a Club. It’s Clubbish. Contains: Gluten, Dairy
- The Smokeshow $18.00
House-roasted chicken, pulled then tossed in smokey house bbq sauce. Jalapeños three ways (pickled, roasted, + smoked), melty cheddar, and red cabbage slaw. Contains: Gluten, Dairy, Egg
- The Cortese (Roast Pork & Rabe) $18.00
An Italian-y sandwich. This one features tender, roasted pork loin. Thin slices are topped with broccoli rabe, provolone, and salsa verde. Contains: Gluten, Egg, Dairy
- Bánh Mì (Our Take) $18.00
Fish sauce and lemongrass marinated pork belly, charred, sliced and topped with a creamy chicken liver páté. Finished with the classics: cucumber, pickled vegetables, jalapeños, cilantro, and mint. Contains: Gluten, Dairy, Egg, Soy, Fin Fish
- The Gigante (V) $16.00
A different kind of veggie sandwich. Slow-braised chard, kale, and white beans. Broccoli rabe also makes an appearance. Melty fontina, parm, and provolone complete the situation. Contains: Gluten, Dairy
- The Yeuben (V) $19.00
Griddled on seeded rye, our high-protein Yuba is seasoned with a bold blend of spices, then topped with melted gruyere, house-made beet sauerkraut, and creamy Russian dressing. Yuba, made from soy milk, is really delicious, but also very time-consuming to make. So we don’t make many of these. Contains: Gluten, Soy, Egg, Dairy
- Mushroom Melt (V) $16.00
Roasted oyster mushrooms, tangy beet slaw, garlic mayo, and melted cheddar. Our new favorite way to eat mushrooms. Contains: Gluten, Dairy, Egg
Sweets & Snacks
- Cinnamon Swirl Bread Pudding $5.00
Cubes of sesame brioche with maple, cinnamon, and tahini warmed in the oven then topped with a drizzle of créme fraîche icing. Tastes like the center of a cinnamon roll, but doesn’t look like one. Contains: Gluten, Dairy, Egg, Sesame
- Counter Service Crispy Potato $4.00
Chipperbec potato strings, layered then deep fried into a crispy, crunchy snack. Some call it a giant potato chip. Others say it’s a crunchy hash brown. We just like it.
- Brown Butter Chocolate Chip Cookie $4.00
The most over-analyzed recipe of our careers. Contains: Gluten, Egg, Dairy, Soy, Sesame
- Burnt NY Cheesecake (Slice) $6.00
A classic NYC cheesecake meets the Basque burnt one. Contains: Dairy, Egg
- Sweet + Spicy Broken Pretzels $3.00
Maple, olive oil, secret spices. Extremely crunchy. Contains: Gluten
- Hots $1.00
Our hot sauce.
- Hal's Ridge Cut Sea Salt Chips $3.00
- Hal's Salt & Vinegar Chips $3.00
- Hal's Ridge Cut Sour Cream & Onion Chips $3.00
Drinks
- Kimino Sparkling Yuzu Juice $5.00
Sparkling Japanese lemonade. Juice of hand-picked Yuzu from Shikoku Island and organic sugar cane.
- Galvanina Chinotto Soda $4.00
Juice from Calabrian chinotto sour oranges, enriched with aromatic herb extracts. Think Fernet without the alcohol and more bubbles.
- Just Ice Tea Half & Half $4.00
Half tea, half lemonade. Just sweet enough.
- Martinelli's Sparkling Apple Juice $3.00
- Martinelli's Apple Juice $3.00
Just premium apple juice.
- Mexican Coke $4.00
- Diet Coke $3.00
- Boylan Classic Seltzer $3.00
- Grapefruit Spindrift $3.00
Andrew's favorite spindrift flavor.
- Lemon Spindrift 16oz $4.00
- Saratoga Still Water $3.00
- Saratoga Sparkling Water $3.00
- La Colombe Cold Brew $5.00
- La Colombe Cold Brew With Milk $5.00
Counter Service Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Counter Service Photos

Counter Service Location
Counter Service
315b Park Ave S, New York, NY 10010, USA
Counter Service Reviews
sandwichesingredients
★ 5★ 4★ 3★ 2★ 1Got the Cortese which is roast pork and rabe. roasted pork was fine but the broccoli rabe was so bitter and needed some acid to cut the bitterness. The bread is good but got it as a delivery for office lunch so I think it got too soggy in transit. Nothing special about salsa verde. Hot sauce that came on the side was actually too spicy to be complimented with any of the sandwiches and would over power all the flavor. Pickle on the side lacks crunch and is kind of also soggy.Not sure if I would order again. Everything was mid
August 20 · Kateryn KimBest BACON EGG AND CHEESE Sandwich! Came here on a random walk exploring while on a mini vacation and words can’t describe how good the food is. I wish I could have tried everything. It was so good my sister had a bite of my sandwich and we had to go back and get her one as well. The host was so friendly and saw I came back and gave us two free cookies to go with our order. We did not expect that but was so grateful for the wonderful service. Thank you for making my trip a little extra special.
August 18 · Lizzie HamiltonThe bread is fantastic. Zero notes on the baker. But I’ve ordered the sandwiches three times. The Green Goddess is all romaine and little flavor. The Baron is too salty and needs flavor balance. I think everything also needs ingredient balance and salt balance. It’s just not good. I’ve now thrown two sandwiches in the trash. I need you guys to do better. I tried to love you but it’s gross.
August 20 · Heather GreenGreat new addition to the neighborhood. Fresh ingredients with lots of flavor and bread perfection. Mushroom patty melt and egg veg were delicious. Fun, old-school decor inside.
August 08 · Sarah Orlando GoldschmidGreat sandwiches - really good bread! Cortese and smokeshow are both excellent, and the breakfast sandwiches are delicious too.
August 06 · josh jamner
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