Crisp

- 110 W 40th St, New York, NY 10018

In the bustling landscape of Midtown Manhattan, where fast-paced lunches are the norm, finding a place that offers both speed and exceptional quality can be a challenge. Enter Crisp, a modest but mighty sandwich shop that has become a beloved destination for fresh and flavorful Mediterranean food. Located on W 40th St, this eatery is a true hidden gem, providing a culinary experience that is both authentic and satisfying. It’s a perfect spot for locals and professionals in the area who are looking for a healthy, quick, and delicious meal that stands out from the typical fast-food fare.

Crisp’s reputation is built on its commitment to fresh, high-quality ingredients and a customizable menu that puts the power in the customer's hands. As one reviewer noted, the restaurant offers an "amazing" combination of choices, allowing you to "pick your protein, sauce and even the style of preparation." This level of personalization ensures that every meal is tailored to the individual's taste, whether they prefer a classic pita or a hearty bowl. The menu is a vibrant showcase of Israeli and Mediterranean flavors, celebrated for its freshness and unique combinations.

The star of the show, as highlighted by another enthusiastic customer, is the freshly baked pita. The reviewer describes it as "breathing" when served, a powerful testament to its incredible softness and quality. This attention to detail, from the bread to the ingredients, is what makes Crisp a standout. Another highlight is the food's authenticity, with one patron describing the choices as "pretty different from most of the other Mediterranean restaurants." The option to get small boxes of minced chilies for a spicy kick is a great example of the thoughtful touches that make the dining experience memorable and customizable.

While the restaurant is acknowledged to be "a little bit on the pricey side," customers agree that the generous "quantity of food would be way more than sufficient for one person." This value proposition—getting a substantial and high-quality meal for the price—is a key factor that makes Crisp a smart choice for a filling lunch. The fact that the place is busy, with a noticeable waiting line, as mentioned by a reviewer, is a strong indicator of its popularity and the high demand for its delicious food. For a place in Midtown, a line is often a sign of quality and a strong local following, and Crisp is no exception.

In addition to the food, the experience is enhanced by the friendly and professional service, which contributes to its reputation. The restaurant’s success is a testament to its simple yet effective formula: provide an incredibly fresh, customizable, and satisfying meal in a quick and efficient manner. It’s a place that has captured the hearts and taste buds of its patrons, with a loyal customer wishing for "more open hours" to enjoy it more often.

Crisp is perfectly situated at 110 W 40th St, New York, NY 10018, USA, placing it in a prime, central location in Midtown Manhattan. Its spot on 40th Street is just a stone's throw away from Bryant Park, the New York Public Library, and the bustling energy of Times Square. This central location makes it an ideal lunch spot for professionals working in the surrounding office buildings, as well as tourists and locals exploring the area.

The accessibility of the restaurant is excellent, with multiple subway lines within a short walking distance. The Times Sq-42 St and 42nd St-Bryant Park stations are just a few minutes away, serving a wide array of trains (including the B, D, F, M, N, Q, R, W, and 7 lines). This makes it a convenient destination for anyone in the city to get to easily and quickly. While the provided information does not detail parking, the exceptional public transportation access is a major benefit for New Yorkers who rely on mass transit.

The modest size of the place, as noted by a reviewer, is a common feature of many great New York City eateries. It creates a focused and efficient environment, ensuring that the staff can concentrate on preparing high-quality food quickly. Despite its size, the location is a significant asset, ensuring a steady stream of customers seeking a satisfying and healthy lunch in the heart of a vibrant neighborhood.

• Dine-in: Enjoy your fresh meal in the comfort of the restaurant's casual and welcoming interior.

• Lunch Service: The restaurant is a highly popular lunch destination, catering to the fast-paced needs of the Midtown crowd.

• NFC Mobile Payments: The acceptance of NFC mobile payments adds a layer of convenience and modernity, allowing for quick and seamless transactions.

• Catering: Crisp also offers a variety of catering options, including pre-filled pita packs, salad platters, and side platters. This is a great service for office lunches or events, bringing the restaurant's fresh flavors to a larger group.

Crisp's service options are streamlined and efficient, designed to make the ordering and payment process as smooth as possible. This focus on speed and convenience is a perfect fit for its clientele.

• Amazingly Fresh Ingredients: The food is consistently praised for its freshness. The "amazingly fresh Israeli and Mediterranean menu" is a key highlight that sets it apart from competitors.

• Freshly Baked Pita: A standout feature is the "breathing" fresh-baked pita, which is a rare and delightful treat that elevates the entire meal experience.

• Customizable Meals: The ability to choose your own protein, sauce, and style of preparation allows for a personalized and satisfying meal tailored to your exact preferences.

• Generous Portions: Customers frequently comment on the generous quantity of food, noting that it is "more than sufficient for one person," offering great value for the price.

• Unique Menu Choices: The food "looked pretty different from most of the other Mediterranean restaurants," which suggests a unique and authentic take on classic dishes that is worth exploring.

• Fast-Paced Efficiency: The restaurant is geared for speed, making it an excellent choice for a quick lunch without compromising on quality.

These highlights, from the fresh ingredients to the customizable menu and generous portions, are what make Crisp a beloved and highly-rated lunch spot in Midtown.

Address: 110 W 40th St, New York, NY 10018, USA

Phone: (212) 661-0000

Mobile Phone: +1 212-661-0000

For New Yorkers seeking a lunch that is both healthy and incredibly satisfying, Crisp is a choice that is absolutely worth it. Its prime location in Midtown, combined with its reputation for serving some of the best Mediterranean food in the area, makes it a must-visit destination. The menu's focus on freshness is a key selling point, as is the unique and delightful experience of getting a "breathing" fresh-baked pita with your meal.

The customizable options ensure that every person gets exactly what they want, and the generous portions mean you are getting excellent value for your money. While the price might be slightly higher than a typical fast-food joint, the quality and quantity of the food make it a worthy investment. The fact that the restaurant can draw a line during lunch is a testament to its popularity and the high demand for its delicious fare.

Furthermore, Crisp offers a refreshing alternative to the standard lunch options in the area. It provides a unique and authentic taste of Israeli and Mediterranean cuisine that is both flavorful and healthy. The convenience of NFC mobile payments adds to the overall streamlined experience, making it perfect for a quick break from work. For anyone who appreciates fresh ingredients, generous portions, and a customizable menu, Crisp is a fantastic choice that promises to be a new favorite.

Crisp

110 W 40th St, New York, NY 10018, USA