JoJu: Authentic Vietnamese Flavors in the Heart of Midtown

JoJu Introduce

JoJu stands as a vibrant and exciting fast-casual Vietnamese restaurant in the bustling Midtown East neighborhood of New York City. This unique establishment is a refreshing change of pace, offering a menu that focuses on authentic Vietnamese flavors served with a modern twist. JoJu is more than just a Vietnamese restaurant; it also operates as a bubble tea store, a coffee shop, and a go-to spot for delicious rice bowls and salads. Its atmosphere is casual and inviting, making it an excellent choice for a quick lunch, a satisfying dinner, or a grab-and-go meal. The focus on speed and quality makes it a popular destination for both locals and tourists seeking a healthy, flavorful, and convenient dining option. Whether you're a fan of classic Vietnamese dishes or looking to try something new, JoJu's menu is designed to delight your taste buds and provide a fulfilling meal that is both comforting and quick.

The menu at JoJu is concise yet impressive, centered around a few key categories that showcase the best of Vietnamese street food. The main attractions are the sandwiches, rice bowls, and salads, each featuring a variety of protein options like Lemongrass Chicken, Grilled Pork, and the popular Caramel Pork. The restaurant's commitment to quality is evident in its offerings, from the "double-fried" fries to its signature Cold Brew Vietnamese Coffee. A key highlight is the inclusion of vegetarian options, such as the Vegetarian Ham sandwich and the Vegetarian Ginger Beef, ensuring that diners with different preferences have delicious choices. The spot is also well-regarded for its friendly and accommodating environment. It’s a good place for kids and is LGBTQ+ friendly, creating a welcoming and inclusive space for all.

Beyond the food, JoJu offers a seamless and convenient dining experience. The restaurant provides a range of service options, including dine-in, takeout, and both traditional and no-contact delivery. This flexibility makes it easy to enjoy their food wherever you are. For those who choose to dine in, the space is designed for comfort and ease, offering seating and Wi-Fi. The payment process is also streamlined, accepting credit cards, debit cards, and NFC mobile payments. JoJu’s dedication to providing a quick, healthy, and delicious meal in a friendly setting solidifies its place as a top choice for fast-casual dining in the Midtown East area.

Location and Accessibility

JoJu is perfectly situated at 555 5th Ave, New York, NY 10017, USA, a prime location in the vibrant Midtown East neighborhood. The restaurant's address on one of New York's most iconic avenues makes it easily accessible for anyone working or visiting the area. It's conveniently located near several major office buildings and landmarks, making it an ideal lunch spot for professionals. For those using public transportation, the restaurant is a short walk from Grand Central Terminal and several subway lines, ensuring a quick and simple journey. The building is designed to be accessible to all patrons, with a wheelchair-accessible entrance, seating, and restroom. This attention to accessibility ensures a comfortable experience for everyone. The ease of access, combined with its central location, makes JoJu a highly convenient destination for a delicious and speedy meal in the city.

Services Offered

Dine-in service with seating for a casual and quick meal.
Takeout for a convenient option to grab your food and go.
Delivery, including a no-contact option, bringing fresh Vietnamese cuisine directly to you.
Catering services are available for events and large groups.
Serves breakfast, lunch, and dinner, with a full menu available throughout the day.
Provides Wi-Fi for dine-in customers.
Accepts all major credit cards, debit cards, and NFC mobile payments for a smooth checkout.

Features / Highlights

Specializes in fast-casual Vietnamese food, perfect for a quick and flavorful meal.
Known for its unique offerings, including a variety of delicious sandwiches, rice bowls, and salads.
Serves fantastic Cold Brew Vietnamese Coffee and Cold Brew Thai Tea, a major highlight for coffee and tea lovers.
The menu includes healthy options and vegetarian choices, catering to different dietary needs.
A popular spot for a quick bite, making it an ideal choice for a busy lunch break.
The atmosphere is casual and comfortable, perfect for a relaxed dining experience.
The restaurant is LGBTQ+ friendly and good for kids, creating a welcoming and inclusive environment.

Contact Information

Address: 555 5th Ave, New York, NY 10017, USA

Phone: (332) 204-2278

What is worth choosing

JoJu has carved out a unique space in New York's fast-casual scene, and what makes it truly worth choosing is its blend of authentic flavors, speed, and convenience. The most popular items on the menu are the various sandwiches, which are a must-try. The Lemongrass Chicken and Grilled Pork are fantastic choices for a classic banh mi experience, while the Caramel Pork is a standout for those who enjoy a mix of sweet and savory. According to a customer review, the caramel pork rice bowl is particularly good, with a perfect balance of flavors and a generous portion of meat. For a truly unique and satisfying experience, the signature "Double-Fried Fries," especially the JoJu Fries and Kimchi Fries, are a fan favorite and a delicious departure from the norm. The vegetarian options, like the Vegetarian Ham and Vegetarian Ginger Beef, also receive high praise, demonstrating the restaurant's commitment to flavorful and inclusive dining.

Beyond the food, the beverage selection is a key highlight. The Cold Brew Vietnamese Coffee and Cold Brew Thai Tea are perfect for a refreshing pick-me-up and are a great way to experience authentic Vietnamese flavors. The service is consistently noted as being fast and efficient, which is crucial in a city that's always on the move. The restaurant’s atmosphere, while casual, is clean and comfortable, making it a pleasant place to sit down and enjoy your meal. JoJu's commitment to quality ingredients, combined with its quick-service model, makes it an excellent choice for a healthy, delicious, and affordable meal. In a city where good-quality quick food can be hard to find, JoJu offers a consistent and satisfying experience that is well worth seeking out. Whether you're in the mood for a quick sandwich, a hearty rice bowl, or just a flavorful coffee, JoJu delivers a taste of Vietnam in the heart of New York.

JoJu Food & drink

Sandwiches
Lemongrass Chicken $9.95
24-hour marinated grilled thigh meat. toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
Caramel Pork $9.95
sweet and savory glazed pork. toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
Grilled Pork $9.95
Vietnamese pork sausage meat. toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
The Sweet (JOJU) $10.95
classic Vietnamese ham, pâté, and caramel pork. toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
Beef Bulgogi $10.95
thin-sliced marinated ribeye beef with mild kimchi. toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
Vegetarian Ginger Beef $10.95
sautéed mock beef (soy and tofu-based). toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro
Vegetarian Ham $9.95
sliced mock ham (tofu-based, served cold). toasted baguette with mayonnaise, cucumber, pickled diakon-carrot, cilantro

Rice Bowls
Lemongrass Chicken $10.95
24-hour marinated grilled thigh meat. white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Caramel Pork $10.95
sweet and savory glazed pork. white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Grilled Pork $10.95
Vietnamese pork sausage meat. white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
The (JOJU) Bowl $10.95
caramel pork and sausage. white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Beef Bulgogi $11.95
thin-sliced marinated ribeye beef with mild kimchi. white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Vegetarian Ginger Beef $11.95
sautéed mock beef (soy and tofu-based). white or brown rice with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots

Salads
Lemongrass Chicken $10.95
24-hour marinated grilled thigh meat. cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Caramel Pork $10.95
sweet and savory glazed pork. cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Grilled Pork $10.95
cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
The (JOJU) Bowl $10.95
caramel pork and sausage. cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Beef Bulgogi $11.95
thin-sliced marinated ribeye beef with mild kimchi. cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots
Vegetarian Ginger Beef $11.95
sautéed mock beef (soy and tofu-based). cabbage salad with pickled red onions, cucumber, mild kimchi, pickled daikon-carrot, cilantro, house sauce*, fried shallots

Add-Ons (for the Sandwiches, Rice Bowls, and Salads)
Fried Egg $1.45
runny** or well done
Double Meat $2.95
Spring Roll Bites $1.95
rice bowls and salads only

Condiments
Mayo
Spicy Mayo
Spicy Green Sauce
Jalapeño
Fish Sauce
rice bowls and salads only

Spring Rolls
Crunchy Monster Spring Rolls $4.55
ground pork and vegetables wrapped in 8-inch wheat skin
Vegetarian Spring Rolls $4.55
mixed vegetables wrapped in a wheat skin

Double-Fried Fries
Plain Fries $3.45
crispy, seasoned double-fried fries
(JOJU) Fries $6.95
JoJu's banh mi-inspired fries topped with spicy mayo, spicy green sauce, house sauce*, pickled diakon-carrot, cilantro, jalapeño
Kimchi Fries $6.95
mild spicy mayo, mild kimchi, chopped scallions, cilantro, jalapeño

Drinks
Cold Brew Vietnamese Coffee $4.95
Cold Brew Thai Tea $3.95
Cold Brew Lemon Thai Tea $3.95

Add-Ons (for Fries)
Fried Egg $1.45
runny** or well done
Beef Bulgogi $2.95
Caramel Pork $2.95

JoJu Details

Service options
No-contact delivery
Delivery
Onsite services
Takeout
Dine-in

Popular for
Lunch
Dinner
Solo dining

Accessibility
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible parking lot

Offerings
Coffee
Comfort food
Healthy options
Quick bite
Vegetarian options

Dining options
Breakfast
Lunch
Dinner
Catering
Seating
Table service

Amenities
Gender-neutral restroom
Restroom
Wi-Fi
Wi-Fi

Atmosphere
Casual

Crowd
Family-friendly
LGBTQ+ friendly

Planning
Accepts reservations

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
Good for kids

JoJu Photos

JoJu Location

JoJu

New York New York County New York 5th Avenue

555 5th Ave, New York, NY 10017, USA

JoJu Reviews

An average rating of ★4.4 from 244 user reviews.

banh mibowlfriesvietnamese coffeebulgogilemongrass chickencarrotsseitanspicy mayothai tea

★ 5★ 4★ 3★ 2★ 1

Fast casual Vietnamese. I think the caramel pork rice bowl is good- sweet (I can see it being too sweet for some) and savory and good portion/ratio of meat. The spring rolls are really long and crisp! (I have only delivery so I cannot comment on the atmosphere).
July 30 · Joy Pi
Pretty fast and casual lunch spot. I got the seitan bites bahn mi and the JoJu fries. Everything was really good. I really liked the fries although it was too much food for just me.
May 12 · Nicole Banales
First time going to this location in person since I used to get it delivered when living nearby. This place was busy and packed with people waiting to pick up their orders. We ordered via their site for pickup, which was ready by the time we got there. I got the Lemongrass Chicken Bahn Mi, Crunchy Monster Spring Rolls, and Vietnamese Iced Coffee. The ingredients in the bahn mi are flavorful, esp the lemongrass chicken, but the bread itself is not that great. The spring roll tastes good but would be better if there were more filling, esp when they call it the ‘crunchy monster spring rolls’; it’s only long and skinny. The Vietnamese iced coffee wasn’t my favorite. Overall, it is a good place to grab a quick bite, but I probably can find better banh mi elsewhere, tbh
February 12 · Nicole Kim
Love banh mi.Packaging also well-done done.Summer roll also niceBowl good portion.Seating in 2nd floor inside.
April 20 · Sam Hahn
It gets very busy here doing lunch time. Been passing by this spot almost two years now. Finally went in out of curiosity.I wasn't in the mood for a big meal especially since I never been here and didn't want to spend manhattan lunch time money in this economy.I appreciate the kiosk orders and it's pretty quick service. Very organized operation they have here. Lots of pork items but no pork on my fork please!I opted for the fried spring rolls and they're the best I ever had. Spicy Mayo slapped too. I saved some sauce for later.I'll come back here and try other things. Gotta put bae on I bet he'd like it.
October 15 · Tee