NAYA Introduce
In the vibrant and fast-paced environment of Midtown Manhattan, finding a quick meal that doesn't compromise on flavor or health can feel like a challenge. NAYA, a premier Middle Eastern restaurant located on 7th Avenue, solves this problem with its innovative and customizable menu. Inspired by Lebanese heritage and family recipes, NAYA provides an authentic, fresh, and flavorful dining experience in a casual, fast-casual setting. The concept is simple and brilliant: you get to be the architect of your own meal, building a bowl, roll, or salad with a vast array of high-quality ingredients.
NAYA has earned a reputation for its commitment to serving wholesome, delicious food that is both convenient and satisfying. It’s a favorite among local professionals, students, and tourists alike, drawing in crowds with its reputation for fresh ingredients and efficient service. The restaurant offers a refreshing alternative to typical fast food, focusing on nutritious options and bold, authentic flavors. This article will guide you through all the details that make NAYA a standout spot, from its convenient location and wide range of services to its unique offerings and what makes it a must-try for your next meal in the city.
NAYA is conveniently situated at 370 7th Ave, New York, NY 10001, USA. This prime location places it in the heart of Midtown, making it an excellent stop for anyone in the area. Its proximity to major transit hubs and popular landmarks makes it easy to access whether you're on a lunch break, on your way to a meeting, or exploring the city.
For those who are driving, paid street parking is available, though as with most of Manhattan, it can be a challenge. The restaurant is a great spot for solo diners looking for a quick bite. The atmosphere is casual, welcoming a diverse crowd of professionals, students, and tourists.
Dine-in: NAYA provides a comfortable, clean, and casual dining space. The counter-service format allows for a quick and smooth ordering process, and there is ample seating available for you to enjoy your meal in the relaxed environment. The friendly staff ensures a positive experience from the moment you step in.
Takeout and Delivery: Catering to the fast-paced New York lifestyle, NAYA offers seamless takeout and delivery services. This allows customers to enjoy their fresh and flavorful meals from the comfort of their home or office, perfect for busy schedules. No-contact delivery is also an option for added convenience and safety.
Catering: NAYA provides a variety of catering options for corporate events, parties, and special gatherings. They offer customizable spreads with high-quality ingredients, ensuring that any event is catered with delicious, healthy, and authentic Middle Eastern food. This service is a major highlight for those planning a large-scale event.
Counter Service: The "build-your-own" model is at the core of NAYA's service. The counter service is designed for speed and efficiency, allowing you to quickly move down the line and choose your base, protein, and unlimited toppings. This "Chipotle-style" service is well-loved by customers for its convenience and quick turnaround time, especially during the busy lunch rush.
Customizable "Build-Your-Own" Menu: This is the main highlight of NAYA. You start by choosing a base—a bowl (with vermicelli rice or tri-color quinoa), a roll (in white or whole wheat pita bread), or a salad (with romaine or seasonal greens). From there, you add a protein like Halal shredded chicken, beef shawarma, or falafel. The final step, and a major plus, is the option to add unlimited toppings from a vibrant selection of cold dips, fresh vegetables, and delicious sauces.
Fresh and Healthy Options: NAYA prides itself on serving fresh ingredients. The menu is a haven for health-conscious diners, with offerings that are not only delicious but also nutritious. The use of high-quality proteins and fresh vegetables, along with a variety of healthy bases like quinoa and salads, makes it a popular choice for a feel-good meal. They also have a wide array of vegetarian and vegan options.
Authentic Flavors and Sauces: The food at NAYA is crafted with care, using family recipes and authentic Middle Eastern spices. While some find the food's flavor subtle without sauce, the customizable sauces are where the magic happens. A wide range of options from Toum (Garlic Whip) and Spicy Red Pepper Sauce to the new Pomegranate Tahini allows you to perfectly season your meal to your personal taste. Their commitment to flavor is evident in every bite.
Wide Variety of Appetizers: Beyond the main bowls and rolls, NAYA offers a fantastic selection of hot and cold appetizers. You can enjoy classic dips like Hummus and Baba Ghannouj, or try hot bites like Falafel, Kibbe, and Fatayer. This allows you to complement your main dish with a variety of tastes and textures, or even create a full meal out of a selection of small plates.
Affordable Pricing for NYC: Customers frequently mention that NAYA offers great value for the price, especially considering its central Manhattan location. The generous portion sizes and the ability to load up on unlimited toppings make it a cost-effective and filling option for lunch or dinner.
For any inquiries or to place an order, you can contact NAYA at:
Address: 370 7th Ave, New York, NY 10001, USA
Phone: (646) 558-6888
For New Yorkers seeking a flavorful and convenient meal, NAYA is an excellent choice. What makes it particularly worth choosing is its unique "build-your-own" concept, which gives you complete control over your meal. This is a game-changer for people with specific dietary needs or those who simply enjoy customizing their food. The wide variety of fresh ingredients, from tender proteins like shredded chicken to a colorful assortment of vegetables and delicious sauces, ensures a new and exciting experience with every visit.
The balance between healthy and comforting is a significant draw. You can have a light and refreshing NAYA Salad with quinoa and fresh veggies, or a hearty NAYA Bowl with vermicelli rice and beef shawarma—all without feeling like you've eaten a heavy, unhealthy meal. The affordability and generous portion sizes, especially for a Manhattan restaurant, are also major selling points. It's a quick and efficient solution for a busy lunch break that doesn't compromise on quality or taste.
Finally, the consistent praise for the freshness of the ingredients and the fast, friendly service solidifies NAYA's reputation as a reliable and enjoyable dining destination. It offers a taste of authentic Middle Eastern cuisine in a modern, accessible format, making it a perfect addition to the city's diverse food scene. Whether you are a local on the hunt for a new go-to lunch spot or a tourist looking for a high-quality, quick bite, NAYA is a standout choice that delivers on its promise of fresh, flavorful, and fast food.
NAYA Menu
Cold Appetizers
- Toum Garlic Whip $5.29
Our Toum (garlic whip) is a creamy, bold spread that adds a punch of flavor to any roll, bowl, or salad.
- Tabboule $5.29
Half portion. Parsley, mint, bulgur, tomato, onion, lemon and olive oil
- Spicy Hummus Dip $5.29
Chickpea puree, imported tahini and jalapeno
- Baba Ghannouj Dip $5.29
Roasted eggplant puree, imported tahini and lemon
- Cucumber Yogurt Dip $5.29
Diced cucumber yogurt and dry mint
- Labne Dip $5.29
Strained yogurt dip
- Grape Leaves $6.29
Stuffed with parsley, onion, tomato and rice
- Cabbage Slaw Salad $4.29
Cabbage salad, dry mint, lemon, olive oil
- Hummus Dip $5.29
Chickpea puree, imported tahini and lemon
Beverages
- Spindrift Raspberry Lime $3.60
- Canned Soda $3.10
- Spindrift Grapefruit $3.60
- Gold Peak Ice Tea $4.10
A high quality ready-to-drink iced tea with an authentic home brewed taste.
- Open Still Water $3.60
- Open Water Sparkling $3.60
- Spindrift Orange Mango $3.60
Hot Appetizers
- Falafel Pcs $1.10
Fried chickpea croquette, herbs, spices (1 pc)
- Kibbe $2.30
Fried beef dumplings stuffed with minced beef and pine nuts (1 pc)
- Fatayer $1.80
Mini pie with spinach, lemon and sumac (1 pc)
- Rekakat $2.30
Blend of three Mediterranean cheeses, wrapped in phyllo and deep fried (1 pc)
Extras
- Zesty Jalapeño Sauce $0.69
Jalapeño base
- Spicy Red Pepper Sauce $0.69
Mild, tomato base
- NEW! Pomegranate Tahini $0.69
A delicious blend of tahini and pomegranate molasses, offering a rich, nutty base with a sweet-tart finish.
- Side Of Protein $4.29
- Toum (Garlic Whip) $0.69
- Pita Chips $4.29
White & whole wheat chips with zaatar, sumac
- Lemon Tahini $0.69
Sesame base
- Vermicelli Rice $3.29
white, medium grain with vermicelli
- Pita Bread $1.29
- Tri-Color Quinoa $3.29
Fluffy and earthy white, red, and black quinoa grains
Ultimate appetizer bundle
- Ultimate Appetizer Bundle $115.00
Serves 6-8 | Includes 1 dozen hot appetizers, 1 cold appetizer tray served with pita chips or pita bread, and 1 dozen pita pockets – all the favorites in one bundle!
Create Your Own
- NAYA Salad $13.99
Build-Your-Own: Romaine lettuce or Spinach, Arugula & Cabbage mix with your choice of protein, toppings and homemade sauces
- NAYA Roll $12.59
Build-Your-Own: Daily baked pita bread with your choice of protein, toppings and homemade sauces.
- NAYA Bowl $13.99
Build-Your-Own: Vermicelli rice or Quinoa rice with your choice of protein, toppings, and homemade sauces.
Sweets
- NEW! Cashew Baklava $4.30
Crispy, rolled phyllo fingers filled with cashews and hints of lemon, rose water, and orange blossom.
- NEW! Pistachio Baklava $5.30
A crispy sweet pastry made of layers of phyllo filled with pistachio and hints of lemon, rose water, and orange blossom.
NEW | featured salad
- Roasted Lemon Chicken Salad $16.95
Tender chicken marinated in spices and New York Shuk Preserved Lemon, roasted to perfection and served over seasonal mixed greens with tomatoes, cucumbers, yogurt cucumber sauce, crumbled feta, SIMPLi Kalamata olives, lemon wedge and tangy sumac onions. Paired with pomegranate tahini on the side for a bright, flavorful finish.
NAYA Details
Service options
- Delivery
- Takeout
- Dine-in
Popular for
- Solo dining
Accessibility
- Assistive hearing loop
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Comfort food
- Healthy options
- Quick bite
- Vegetarian options
Dining options
- Catering
- Counter service
Amenities
- Restroom
Atmosphere
- Casual
Crowd
- Tourists
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
NAYA Photos










NAYA Location
NAYA Reviews
pricebowllunchfalafelshawarmahummuspitamediterranean foodlebanese fooddelivery
★ 5★ 4★ 3★ 2★ 1I stopped by for lunch in the area. It was a good amount of seating space and looked nice and clean overall. I ordered a bowl with the shredded chicken, which was halal. Pricing was okay for the portion size. Sauces were that flavorful so the food tasted a bit bland, could taste a lot better if I had added more sauce probably. Staff were friendly and service was fast and smooth.
December 04 · Najeeb AbdullahOne of the best places I’ve been in NYC. Cheap, fresh, flavorful, a hit if you like Mediterranean food!
August 19 · Daniel CassarThought I was walking into a health food spot next door and realized when looking at the menu, decided to stay and glad I did. Fast friendly service, the falafel was crispy and delicious, then all the toppings like the yogurt and cucumber, the babaganoush, hummus and veggies. Super filling, tasty, with a bottle of water for $15 - not bad in this part of town
July 25 · John RodriguezThe ingredients are high quality but nothing is really fresh. The hummus is really good. The freekah was undercooked, the pita bread was very stale, the beef shawerma tasted good but was incredibly dry. The sauces are too strong and overwhelming. The person responsible for the bowl assembly put way too much sauce on top of everything and because the sauce is way too thick, it ruined the experience even more. I wouldn't go again but it is a quick, decently priced, filling lunch for those who are tired of chipotle, cava and dig.
April 07 · Basma ZExcellent. Everything. Really enjoy. Big portions and nice prices. Recomend for sure!
August 19 · Alexandre Magdalena
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