ONGI (37th st/Broadway)

- 109w W 37th St, New York, NY 10018

In the heart of bustling Midtown Manhattan, where every minute counts, ONGI offers a refreshing and flavorful take on Korean cuisine that perfectly fits the New York lifestyle. Known for its fast-casual concept, this restaurant specializes in delicious and customizable bowls, providing a healthy and satisfying meal for anyone on the go. ONGI, which means "warmth" in Korean, lives up to its name by serving comforting and hearty food in a clean and welcoming atmosphere. It’s a standout choice for lunch, dinner, or a quick bite, particularly for those working in or visiting the area.

ONGI distinguishes itself by marrying traditional Korean flavors with a modern, efficient ordering system. Instead of a sit-down, full-service Korean BBQ experience, ONGI provides a streamlined process where you can build your own bowl from a wide selection of bases, proteins, and toppings. This not only makes the dining experience quick and easy but also allows for a high degree of personalization. The menu also features a variety of signature dishes, dumplings, and unique "charred buns," ensuring that there's always something new and exciting to try. As one customer noted, the ability to "customize my own bowl" was a highlight of their visit, underscoring the restaurant's commitment to customer preference.

While the provided information shows some variance in customer experiences, the overwhelming sentiment is positive. Customers praise the food as "really good" and "delicious and fresh." The efficiency of the ordering process, especially for the custom bowls, is a significant plus for New Yorkers who appreciate a smooth transaction. A visitor from outside New York even said it would be their "spot when I need to decompress," which speaks volumes about the welcoming and enjoyable environment. ONGI is more than just a quick meal; it’s a place where you can find genuine Korean flavors and a moment of culinary warmth amidst the urban rush.

Location and Accessibility

ONGI is located at 109 W 37th St, New York, NY 10018, USA, placing it strategically in the Garment District and close to Broadway. This location is incredibly convenient for a wide range of people, from business professionals working in nearby office buildings to theatergoers and tourists exploring the area. Its proximity to major subway hubs and bus lines makes it easily accessible from anywhere in the city. The restaurant is committed to accessibility, featuring a wheelchair-accessible entrance, restroom, and seating, which ensures a comfortable and inclusive dining experience for all patrons.

Services Offered

• No-contact delivery: For those who prefer to dine at home or in the office, ONGI offers a safe and convenient no-contact delivery service.
• Delivery: A standard delivery service is available, bringing the restaurant's delicious bowls and snacks directly to your door.
• Takeout: You can place your order online or in person and pick it up to enjoy on the go, perfect for a quick lunch break.
• Dine-in: The restaurant provides a casual and trendy atmosphere with seating, where you can relax and enjoy your meal in-house.
• Catering: ONGI's catering services are perfect for office meetings, events, or parties, with options like platters of Korean Fried Chicken Nuggets and large build-your-own bowl packages.
• Counter service: The efficient counter service ensures a quick and seamless ordering process, ideal for busy New Yorkers.

Features / Highlights

• Customizable Bowls: The star of the menu is the "Custom Bowl," which allows you to build your perfect meal from a wide variety of bases like brown or white rice and noodles, proteins such as Savory Bulgogi Beef and Spicy Jeyuk Pork, and unlimited toppings.
• Signature Bowls: For those who prefer a curated experience, the menu offers a selection of pre-designed Signature Bowls, each with a unique flavor profile, such as the Korean BBQ Salmon or the Kimchi Aioli Chicken.
• Charred Buns: A unique and highly praised feature is the selection of "Charred Buns" with fillings like Bulgogi Beef and Crispy Soy Garlic Chicken, offering a delicious and portable snack or side.
• Korean Fried Chicken Nuggets: These nuggets are a standout item, available in classic flavors like Soy Garlic and Sweet & Spicy, and can be ordered in a Family Size for sharing.
• Vegetarian and Vegan Options: The menu is inclusive, with clear labels for vegetarian (V) and vegan options, including the Grilled Edamame Tofu and the Summer Special - Impossible Galbi.
• Convenient Amenities: The restaurant provides gender-neutral restrooms and Wi-Fi, making it a comfortable and modern space for customers.
• Family-Friendly Atmosphere: The casual setting and delicious food make ONGI a great spot for families, and it is known to be "good for kids."

Contact Information

Address: 109 W 37th St, New York, NY 10018, USA

Phone: (929) 614-6904

What is worth choosing?

When you step into ONGI, the options can seem endless, but a few items consistently rise to the top of customer recommendations. The most popular choice, and for good reason, is the "Custom Bowl." This is where you can truly make the meal your own. A great way to start is with a base of either premium brown or white rice, or the sweet potato Japchae noodles. For a protein, the Savory Bulgogi Beef is a customer favorite, known for its rich and comforting flavor. The Spicy Jeyuk Pork is another excellent option, offering a satisfying kick that spice lovers will appreciate. Don't forget to add as many of the "unlimited yummy toppings" as you like, from fresh vegetables to crispy shallots, to create a dish that is uniquely yours.

For those who prefer a ready-made creation, the Signature Bowls are a fantastic choice. The Korean BBQ Salmon bowl is a highlight, praised for its fresh and flavorful ingredients. If you’re a fan of Korean fried chicken, the Crispy Soy Garlic Chicken is a must-try, combining tender chicken with a savory and aromatic sauce. And for a unique and plant-based option, the Grilled Edamame Tofu bowl is a great way to experience ONGI's fresh take on vegetarian food.

It's also worth a special mention for the "Charred Buns" and "Korean Fried Chicken Nuggets." The buns are a perfect small plate or side to complement a bowl, with the Bulgogi Beef Bun being a popular choice. The nuggets, especially in the Soy Garlic and Sweet & Spicy flavors, are a delicious and addictive snack that can be a meal in themselves. A customer even mentioned the Family Size is perfect for sharing.

Ultimately, what makes ONGI worth choosing is its blend of speed, health, and flavor. The ability to get a fresh, made-to-order meal quickly is invaluable in New York. The restaurant’s commitment to providing a delicious and customizable experience, as well as its inclusive menu with options for different dietary needs, solidifies its position as a go-to spot for modern Korean cuisine in the city. The fact that customers consistently come back and recommend it to others is the best testament to its quality and appeal.

ONGI (37th st/Broadway)

109w W 37th St, New York, NY 10018, USA