SORIMMARA

- 2 W 32nd St 2nd Floor, New York, NY 10001

New York City's Koreatown is a hub of dynamic culinary experiences, and among its many treasures is SORIMMARA. Tucked away on the second floor of a building on West 32nd Street, this restaurant offers a unique and modern take on Korean-Chinese fusion, with a special focus on the fiery and numbing "Mala" flavor. It stands out in the bustling K-Town scene by offering a highly personalized dining experience, allowing guests to become the architects of their own meals.

While some may find it a hidden gem due to its upstairs location, those in the know seek out SORIMMARA for its signature dishes like Malatang and Mala Xiang Guo. The restaurant's interior, adorned with a cute panda mascot and a vibrant red color scheme, creates a friendly and approachable mood that encourages a communal and fun dining experience. It's a place that caters to adventurous eaters, spice enthusiasts, and anyone looking to try something different from the standard Korean BBQ or fried chicken joints in the neighborhood. The atmosphere is casual, welcoming groups, locals, and tourists who are eager to explore the bold flavors of Mala.

SORIMMARA is located at 2 W 32nd St 2nd Floor, New York, NY 10001. Its position in the heart of Koreatown makes it an accessible destination for many. The entrance is on West 32nd Street, a bustling corridor known for its diverse eateries and vibrant nightlife. Being on the second floor means you have to know where you're going, but the trek up is well worth the effort for the unique culinary offerings.

The restaurant's central location in Midtown Manhattan provides excellent access via public transportation. It is just a short walk from major transit hubs like Penn Station and Herald Square, which serve a multitude of subway lines including the 1, 2, 3, A, C, E, B, D, F, M, N, Q, R, and W trains. This makes it an easy trip for anyone in the city. The area is highly walkable, and for those who choose to drive, paid street parking is available, though it can be scarce and expensive. While the building's specific accessibility features are not widely publicized, its location near major transit points and its position on a main street make it relatively easy to find for most patrons.

SORIMMARA provides a range of services designed for convenience and a satisfying dining experience.

• Dine-in: The primary service, offering a casual and fun environment to enjoy a meal, especially with friends. The seating arrangements can accommodate various group sizes.
• Takeout: For those on a tight schedule or who prefer to eat elsewhere, the takeout option is available, ensuring you can enjoy your customized Mala creation on the go.
• Delivery: The restaurant offers delivery and no-contact delivery, so you can have their unique dishes brought directly to your home or office.
• Customizable Meals: The "Build Your Own Combo" for Malatang and Mala Xiang Guo is a key service feature, allowing customers to hand-pick their ingredients from a self-service bar for a truly personalized meal.
• Table Service: The staff is known for being friendly and attentive, providing excellent service once you've placed your order at the counter.

SORIMMARA is defined by its unique approach to a popular Asian flavor profile.

• Mala-Centric Menu: The restaurant specializes in "Mala," a flavor profile known for its numbing (ma) and spicy (la) sensation, derived from Sichuan peppercorns. This makes it a destination for those who love bold, intense flavors.
• Build-Your-Own-Bowl Concept: This is arguably the most significant feature. Customers can select their own ingredients—from various vegetables and meats to different types of noodles and tofu—from a clean and well-organized bar. The bowl is then weighed, and the dish is cooked to your preference of spice level.
• Fast and Friendly Service: Despite the intricate customization process, the service is noted for being quick and efficient. The staff is often praised for being helpful and attentive, guiding first-time visitors through the ordering process.
• Fusion Dishes: In addition to traditional Malatang and Mala Xiang Guo, SORIMMARA offers unique fusion dishes like Rose Mala Xiang Guo and Mala Tteokbokki, which blend traditional Korean flavors with the distinctive Mala spice.
• Comfort Food and Quick Bites: The menu includes a variety of comfort food items and small plates, such as Guobaorou (crispy fried pork or shrimp) and Fried Rice, making it suitable for both a full meal and a quick, flavorful snack.

Address: 2 W 32nd St 2nd Floor, New York, NY 10001, USA

Phone: (212) 695-7272

For New Yorkers seeking a dining experience that is both flavorful and interactive, SORIMMARA is an excellent choice. The main draw is the "build-your-own" concept, which is not only fun but also guarantees that your meal is perfectly tailored to your tastes. You can control the ingredients and the spice level, ensuring that every bite is exactly what you want. This personalization is a key differentiator from other restaurants in the area.

The focus on the Mala flavor profile sets SORIMMARA apart. While many places offer spicy food, the unique numbing sensation of Mala is a distinct and addictive experience. For those who are fans of this flavor, or for those who are curious to try it, this restaurant is a must-visit. The variety of dishes, from the soupy Malatang to the stir-fried Mala Xiang Guo, ensures there is a dish for every preference. Additionally, the menu includes other delicious items like their various types of Guobaorou, which are noted for being super crispy and flavorful.

The combination of fast service, a clean and organized self-service bar, and the quality of the ingredients makes the dining experience both efficient and enjoyable. The staff's willingness to help and provide guidance, especially for newcomers, adds a layer of hospitality that enhances the overall visit. Whether you're a seasoned Mala enthusiast or a curious first-timer, SORIMMARA offers a memorable meal that's both a delicious adventure and a great value. It’s a perfect spot for anyone in the city looking to spice up their dining routine.

SORIMMARA

2 W 32nd St 2nd Floor, New York, NY 10001, USA