SUGARFISH by sushi nozawa

- 152 E 53rd St, New York, NY 10022

In the world of New York City sushi, few names carry the weight and reputation of SUGARFISH by sushi nozawa. Located at 152 E 53rd St, this restaurant is a beacon for those who appreciate high-quality, authentic sushi prepared with a unique and precise philosophy. The concept, born from the acclaimed chef Kazunori Nozawa, focuses on a simple mantra: “Don't Think. Just Eat.” This approach translates into a dining experience that is both streamlined and deeply satisfying, allowing you to focus on the pure, incredible flavors of the fish.

SUGARFISH sets itself apart by doing things differently. You won't find overly complicated rolls, spicy mayo, or teriyaki sauce here. Instead, the menu is a masterclass in simplicity and purity, highlighting the natural taste of incredibly fresh, well-prepared fish and rice. A standout feature is the rice, which is served warm, a traditional technique that enhances the flavor of the fish. This attention to detail, from the sourcing of ingredients to the unique preparation style, is what makes SUGARFISH a favorite among both locals and tourists seeking a quality meal.

The atmosphere is casual yet trendy, making it an ideal spot for a quick, impromptu meal. While there is often a wait, especially during peak lunch and dinner hours, the efficient system and quick service mean that the line moves steadily. This high-energy, fast-paced environment is a signature of the SUGARFISH experience, ensuring that every piece of sushi is served at its peak freshness. The restaurant is a perfect spot for solo dining or for a small group looking for a top-tier sushi experience without the formality or cost of a traditional omakase bar.

SUGARFISH by sushi nozawa is located at 152 E 53rd St, New York, NY 10022, USA. This places it right in the heart of Midtown East, a bustling neighborhood of offices, shops, and cultural landmarks. The location is extremely convenient, with several subway and bus lines within a short walking distance. For those who choose to drive, paid parking garages are available in the vicinity, though public transportation is often the most practical option in this busy part of the city.

The restaurant is designed to be accessible to everyone. It features a wheelchair-accessible entrance, as well as a wheelchair-accessible restroom and seating. The layout is comfortable and welcoming, and the staff is accustomed to handling a steady flow of customers efficiently. The fact that the restaurant is popular for solo dining also highlights its accessibility and welcoming nature, making it a comfortable place to enjoy a meal on your own without feeling out of place.

• Dine-in: A full-service dining experience where you can enjoy the fresh, high-quality sushi right after it's prepared.

• Takeout: For those on the go, SUGARFISH offers to-go options, including their popular "Trust Me" sets, which are a perfect way to enjoy their food at your convenience.

• Delivery: Convenient delivery service is available, allowing you to have SUGARFISH's renowned sushi delivered right to your home or office.

• The "Trust Me" Menu: This curated tasting menu is the most popular way to experience SUGARFISH, offering a sequence of the chef's best selections, from sashimi to nigiri and hand rolls.

• Incredibly Fresh Fish: The restaurant prides itself on using only the highest quality fish, which is consistently praised for being fresh and well-prepared.

• Signature Warm Rice: A key element of the SUGARFISH experience, the warm rice is a traditional preparation method that complements the cool fish and enhances the flavor.

• Efficient and Fast Service: Despite its popularity, the restaurant is known for its quick service, making it an excellent choice for a satisfying and timely meal.

• No-Tipping Policy: SUGARFISH is a no-tipping establishment, which simplifies the payment process and provides transparent pricing for customers.

• Casual yet Trendy Atmosphere: The ambiance is both relaxed and stylish, perfect for a wide range of occasions, from a quick lunch to a casual date night.

Address: 152 E 53rd St, New York, NY 10022, USA
Phone: (917) 985-7726

The most iconic and recommended choice at SUGARFISH is undoubtedly the "Trust Me" menu. This option, which comes in several tiers such as the classic "Trust Me," the "Trust Me Lite," and the more extensive "Don't Think. Just Eat. Trust Me," is the best way to experience the restaurant's philosophy. It’s a carefully curated series of dishes that allows you to taste a variety of the finest offerings, from sashimi to nigiri and hand rolls. Customers consistently praise these sets for their exceptional value and the incredible quality of each piece.

Within the "Trust Me" sets, the Tuna Sashimi is a standout, noted as a highlight of the meal by many. The Blue and Dungeness Crab Hand Roll is another fan favorite, celebrated for its rich flavor and perfect texture. The sushi options are all exceptional, including the Japanese Yellowtail Sushi with a hint of lemon, and the Albacore Sushi served with ponzu and chives. For those who want to choose their own adventure, the a la carte menu offers classic options like Salmon Sushi, Toro Cut Roll, and special items such as the Bluefin Otoro Sushi.

For a refreshing start to your meal, the Organic Edamame is a simple but perfect choice. To complement the food, the drink menu is minimalist but well-chosen, featuring options like Iced Green Tea and a selection of Japanese beers, including Sapporo Premium. For a full and satisfying experience that showcases the true artistry of traditional Japanese sushi, the "Trust Me" sets are a must-choose, proving that a simple, focused approach can result in an extraordinary meal.

SUGARFISH by sushi nozawa

152 E 53rd St, New York, NY 10022, USA