THISBOWL Introduce
In the vibrant and fast-paced heart of New York City, finding a meal that is both healthy and genuinely delicious can sometimes feel like a challenge. Enter THISBOWL, a beloved local spot that has perfected the art of the nutritious, flavorful bowl. Located on Bleecker Street, this trendy and casual eatery has quickly become a go-to for New Yorkers and visitors alike who are seeking a fresh and satisfying meal. The concept is simple yet effective: take high-quality ingredients and combine them into a bowl that is as visually appealing as it is tasty. The result is a dining experience that feels both nourishing and indulgent, proving that fast food can indeed be a healthy choice.
THISBOWL distinguishes itself with a menu that is thoughtful and focused, centering on a variety of bowls designed to please different palates. From the Miso Salmon to the Braised Beef and a range of vegetarian and vegan options like the Tofu Avocado bowl, there is something for everyone. The food is not just about the ingredients; it's about the balance of flavors and textures. As one customer noted, the ingredients in the bowl "complement each other greatly," creating a harmonious blend in every bite. This attention to detail, combined with the restaurant's "super aesthetic vibe," makes THISBOWL more than just a place to eat—it's a lifestyle destination that has captured the attention of the city's health-conscious and trendy crowd.
THISBOWL is perfectly situated at 65 Bleecker Street, New York, NY 10012. This address places it at the crossroads of Greenwich Village and NoHo, a lively and bustling area known for its unique boutiques, art scene, and a constant stream of foot traffic. The location makes it incredibly accessible via public transportation. Major subway lines, including the 6 at Bleecker Street and the B, D, F, M at Broadway-Lafayette Street, are just a short walk away. This makes it an easy and convenient stop for a quick lunch break or a satisfying dinner.
The restaurant itself is designed for convenience. It features a wheelchair-accessible entrance, making it welcoming for all guests. Its storefront location on Bleecker Street is ideal for those passing by who are in need of a quick, healthy bite. While the interior is known for its "unique" and "aesthetic" design, the focus is on a fast and efficient service model. The line, which can sometimes extend out the door, moves quickly, a testament to the staff's efficiency and the streamlined ordering process. For those who prefer to eat on the go, the proximity to various parks and public spaces allows for a pleasant outdoor meal.
THISBOWL is designed for a modern, urban lifestyle, offering a range of services that cater to its busy clientele.
Services offered include:
- Dine-in: Guests can enjoy their meal in the restaurant's casual and trendy interior.
- Takeout: Meals are packaged perfectly for those who want to grab their bowl and go.
- Delivery and No-contact Delivery: The restaurant partners with delivery services to bring its healthy bowls directly to customers, offering a convenient and safe option.
- Payment Options: The restaurant accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments, for a quick and seamless transaction.
- Lunch and Dinner: The restaurant is open for both lunch and dinner, making it a reliable choice for a healthy meal at any time of day.
These services highlight the brand's commitment to accessibility and convenience, ensuring that everyone can enjoy its offerings in a way that best suits their needs.
What makes THISBOWL a must-try for New Yorkers are its distinct features and highlights.
- Delicious and Healthy Options: The core of the menu is built around nutritious and fresh ingredients. The bowls are praised for their balanced flavors and filling nature, with one reviewer noting that the "bowl was great and blended well" and was "very filling."
- Aesthetic and Trendy Vibe: The interior of the restaurant is described as "super aesthetic" and "unique," creating a visually pleasing and inviting atmosphere that makes the dining experience more enjoyable.
- Excellent Service: Customers consistently praise the friendly and helpful staff. One reviewer mentioned that the server was "very friendly and also took the time to explain the menu," making for an excellent service experience.
- Customizable Bowls: The option to "Build Your Own Bowl" allows diners to create a meal tailored to their specific tastes and dietary needs, with a variety of bases, proteins, and toppings.
- Vegan and Vegetarian-Friendly: With options like the Tofu Avocado bowl and Miso Eggplant, the restaurant is an excellent choice for those following a plant-based diet.
- High-Quality Ingredients: Reviews highlight the fresh and well-prepared nature of the ingredients, from the cooked rice to the proteins, ensuring a consistently good meal.
These features demonstrate that THISBOWL is not just a place for a quick meal, but a destination that prioritizes quality, service, and a great atmosphere.
For more information about THISBOWL, or to place an order, the contact information is as follows:
- Address: 65 Bleecker St, New York, NY 10012, USA
Since THISBOWL operates as a fast-casual, counter-service restaurant, the best way to interact is to visit the physical location or use one of its delivery platforms. The physical address is the key point of contact for anyone looking to experience this trendy eatery.
In a city where time is of the essence, choosing THISBOWL is a smart decision for a number of reasons. It offers a rare combination of speed and quality that is hard to find. The food is not only healthy but also incredibly delicious and satisfying, with options that are both flavorful and filling. A customer review highlights the generous portion sizes, noting that "3/4 of the bowl started to fill me up," which is a great value for the price. The dedication to excellent service, even in a fast-casual setting, is a major plus, making customers feel valued and well-cared for.
Furthermore, the atmosphere is a significant draw. The restaurant's aesthetic design makes it a pleasant place to dine, whether you're eating alone or with a friend. The popularity of the restaurant, as evidenced by its bustling crowd, is a testament to the quality of its offerings. For New Yorkers who are constantly on the move but still want a meal that is a step above the usual fast-food fare, THISBOWL is an ideal solution. It is a reliable and enjoyable choice for a healthy, quick, and satisfying meal in one of Manhattan's most dynamic neighborhoods.
THISBOWL Menu
Drinks
- Miso Broth $4.00
- Sparkling Water $3.50
- Still Water $3.50
Others
- Miso Salmon $16.90
- Braised Beef $16.90
- Miso Chicken $15.90
- Chili Chicken $15.90
- Lime Chili Crudo $16.40
- Tofu Avocado $14.90
- Miso Eggplant $15.90
- Sophie's Way $15.90
THISBOWL Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Healthy options
- Quick bite
- Vegan options
- Vegetarian options
Dining options
- Lunch
- Dinner
- Table service
Atmosphere
- Casual
- Trendy
Payments
- Credit cards
- Debit cards
- NFC mobile payments
THISBOWL Photos










THISBOWL Location
THISBOWL Reviews
fast casualmiso salmoncabbagemusicsushi riceavocadobraised beefsalad bowlthe menudressing
★ 5★ 4★ 3★ 2★ 1first of all, the service is excellent! the server taking our order was very friendly and also took the time to explain the menu.the food is incredible! I ordered a BYOB and it was delicious!the cafe’s vibe is also super aesthetic!
August 13 · Kehara EdirisingheGot the OG with wasabi mayo drizzle. The bowl was great and blended well. I got brown and white rice; both were cooked to an ideal consistency. When you take a bite, the ingredients complement each other greatly. It is also very filling-3/4 of the bowl started to fill me up. The interior of the restaurant is unique. I will definitely be coming back!
February 17 · Jessica LHighly recommend this place. I tried it for the first time two weeks ago and have been hooked ever since. I go after work about four times a week now—it’s that good. Everything is so delicious and consistently amazing. It never disappoints.
July 10 · RichardFeels like the cool place to be when in Soho and in search for lunch. Music vibes on point and a mixed crowd of working locals, students and “polished” adult characters. The concept of an elevated rice bowl mostly with miso and other asian condiments. Very-VERY tasty, combos are great. Loved the marinated almond crunch toppings. On the pricier side. Not many veg add-ons or healthy grain subs. No calorie indicators. More of a grab and go. Rotates fast but not much space to sit and enjoy, space feels a bit stripped to bare necessities.
April 02 · Alexa PapI visited ThisBowl for the first time today and it absolutely blew me away. From the moment I walked in, Ian made the experience so welcoming. He took the time to explain the menu in a super friendly and approachable way, offering great suggestions without making it overwhelming. Thanks to him, I ordered the chili chicken bowl with half white rice, half cabbage as my base—and added avocado (pro tip: don’t skip it!).The flavors were incredible. The chili chicken had the perfect amount of heat—spicy but still rich and flavorful. The bowl was veggie-forward in the best way, with fresh ingredients that left me feeling great, not heavy. And the chicken? Perfectly cooked and tender. Everything worked in harmony, from the warm rice and crisp cabbage to the creamy avocado and vibrant spices.The fast-casual setting makes it a great option for a quick bite, but honestly, the quality of the food and the thoughtful service made it feel like much more than that. Huge thanks to Ian for making my first visit a 10/10—I'll definitely be back!
May 05 · Hannahrose Laidlaw
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