Win Son Bakery: A Modern Taiwanese American Bakery in NYC

Win Son Bakery Introduce

In a city that prides itself on its culinary diversity,

Win Son Bakery

has carved out a special niche by blending the comforting traditions of Taiwanese street food with a creative American twist. Located in the vibrant East Village, this all-day café is more than just a place to grab a pastry; it’s a destination that offers a unique and memorable breakfast and lunch experience. As a spin-off of the highly acclaimed Win Son restaurant in Brooklyn, the bakery brings its signature flavors and innovative concepts to a new audience in Manhattan, quickly earning a reputation for its inventive dishes and trendy, welcoming atmosphere.

The essence of Win Son Bakery lies in its ability to take familiar Taiwanese staples and reimagine them in a way that feels fresh and exciting. Their most celebrated creations, like the scallion pancake sandwiches and the fan tuan, are perfect examples of this fusion. They are hearty, flavorful, and distinctly their own, offering a new kind of comfort food that resonates with both those familiar with Taiwanese cuisine and newcomers alike. The menu is thoughtfully designed to cater to various tastes and times of day, from a quick coffee and pastry in the morning to a satisfying lunch with friends.

Beyond the food, the bakery provides a dining environment that is both casual and trendy, filled with natural light and a palpable energy. It's the kind of place you want to settle into for a meal, a coffee date, or even a moment of solo dining. Win Son Bakery successfully creates a space where tradition and modernity coexist harmoniously, delivering not just a meal, but a genuine culinary experience that stands out in one of New York’s most competitive dining scenes.

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Win Son Bakery is situated at 23 2nd Ave, New York, NY 10003, USA, placing it perfectly within the lively and eclectic East Village. This neighborhood is known for its diverse and bustling food scene, and the bakery's location makes it a central and convenient spot for locals and tourists alike.

The restaurant is easily accessible via public transportation, which is the most common way to get around this part of Manhattan. It is located near several subway stations, with the F train at 2nd Avenue and the 6 train at Astor Place being within a comfortable walking distance. This connectivity makes it an ideal stop for anyone looking for a great meal while exploring the city. For those driving, paid street parking is available, though it can be competitive in such a busy area. The bakery’s location also makes it a simple and quick ride-share destination, allowing for an easy arrival. The bright, open seating and efficient service system make it a place where people are happy to linger, enjoying the vibrant neighborhood energy.

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Win Son Bakery offers a range of services tailored to the needs of its diverse clientele, from a quick coffee stop to a full meal with friends. Their focus on efficiency and customer convenience is evident through their various offerings.

Dine-in: The bakery provides a casual and trendy space with plenty of seating for guests who want to enjoy their meal on-site. The environment is perfect for a relaxed breakfast or lunch, allowing diners to savor their food and the great atmosphere.
Takeout and Delivery: For those on the go, Win Son Bakery has both takeout and delivery options. This is a crucial service for New Yorkers with busy schedules who still want to enjoy high-quality, flavorful food from the comfort of their home or office.
Catering: The bakery also offers catering services, including "Meal Bundles" and "Beverages for Catering." This is a perfect option for office lunches, small gatherings, or events where you want to provide a unique and crowd-pleasing culinary spread.
Coffee and Beverages: As a true café, Win Son Bakery offers a wide range of coffee, from classic drip coffee and lattes to more unique options like Matcha Americano and Jasmine Mango Milk Tea. Their selection of non-alcoholic beverages also includes fun choices like Yuzu Sanzo and Hawaiian Sun juices, complementing their food menu perfectly.

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Win Son Bakery has a number of key features that contribute to its popularity and set it apart from other bakeries and restaurants in the city.

Innovative Fusion Menu: The bakery is known for its inventive take on Taiwanese comfort food, particularly its scallion pancake wraps filled with unique ingredients like bacon, egg, and cheese or pastrami beef tongue. This creative fusion is a major draw for both locals and tourists looking for something new.
Great Coffee and Desserts: The coffee is a highlight, with a wide variety of options from standard espresso drinks to specialty items like the Matcha Americano. The "Gāodiǎn" (pastries) menu is also highly praised, featuring popular items like the Millet Mochi Donut and the Toffee Chocolate Chip Cookie.
Fast Service: Despite its popularity and frequent crowds, the service system is described as efficient and fast. This is a significant advantage for a place that is a common stop for a quick bite or lunch.
Versatile Offerings: Win Son Bakery serves a broad range of food and drink, from hearty lunch boxes and small bites to a full café menu and even beer. This versatility makes it suitable for a variety of occasions, whether it’s a quick solo meal or a group lunch.
Ample Seating and Bright Atmosphere: The space itself is a highlight, with plenty of seating and a lot of natural sunlight. This makes for a very cute and comfortable place to dine, which is a rare find in a crowded neighborhood.

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For those looking to visit or contact Win Son Bakery, here is the essential information:

Address: 23 2nd Ave, New York, NY 10003, USA

Phone: (646) 869-0150

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When you visit Win Son Bakery, what is truly worth choosing is the experience of its signature dishes. The scallion pancake sandwiches are a must-try, particularly the BEC Scallion Pancake or the Mortadella Scallion Pancake. These creative wraps are not only filling but also a perfect example of the bakery’s fusion concept—a crispy, flavorful scallion pancake enveloping a rich and savory filling. The shrimp version is also a surprising favorite among many. Another standout is the Fan Tuan, a sticky rice roll that is a nostalgic nod to traditional Taiwanese breakfast. It's a satisfying and classic choice that delivers on both flavor and texture, especially when you choose the pork filling.

For those with a sweet tooth, the "Gāodiǎn" menu is not to be missed. The Millet Mochi Donut, a gluten-free and delightfully chewy treat, is a fan favorite. The Laminated Bolo Bao, a take on a classic pineapple bun with a croissant-like texture, is another excellent choice that showcases the bakery's innovative spirit. Their coffee, particularly the latte, is also highly recommended and provides a great pairing for any meal or pastry. While some items like the biang dang (bento box) may feel a bit small for the price, the quality and creativity of the food, especially the pastries and scallion pancake wraps, make it a spot well worth a visit. It's a place that delivers a delicious and memorable experience that truly captures the spirit of modern Taiwanese-American cuisine in New York City.

Win Son Bakery Menu

Chicken Box
Imperial Glaze Chicken Box $23.00
Bone-in thighs dressed in a sweet and salty glaze. Come with fries or salad. Contains soy.
Curry Five Spice Chicken Box $23.00
Bone-in thighs with a 5-spice, curry + cayenne rub. Comes with fries or salad Contains soy.

Small Bites
Rice Noodles $15.00
Chopped shrimp cake, chives and red onion filling tossed in scallion oil with Yun Hai’s signature firewood bean paste, served with rice noodles sliced like gnocchi. Contains soy, shellfish + gluten. Cannot be made soy free, shellfish free or gluten free.
Veg Fan Tuan $7.00
A sticky rice roll filled with fried egg, crunchy you tiao, scallions, sweet soy, and tofu. Can be made gluten free without sauce or cruller.
Fries $7.00
Jojo spice. Vegetarian. Can be made vegan without sauce. Served with ginger deluxe dipping sauce.
Side Scallion Pancake $9.00
Savory scallion pancake served with chili vin for dipping.
Pork Fan Tuan $7.00
A sticky rice roll filled with a fried egg, crunchy you-tiao, scallions, sweet soy, and pork. Can be made gluten free without sauce or cruller.
Rou Bao $9.00
Flattened juicy pork dumpling with chili vin dipping sauce.
Shrimp Turnip Cake $9.00
A crunchy take on a classic turnip cake with daikon, shrimp, shitake mushrooms and scallions. Contains egg. Gluten free without chili vin.

Breakfast Milkbuns
BEC Milk Bun $12.00
Bacon, egg, havarti + ginger deluxe. Can be made gluten and soy free without ginger deluxe and on mochi bun.
Mortadella Milk Bun $12.00
Mortadella, egg, havarti, pickled pepperoncini + ginger deluxe. Cannot be made dairy free. Can be made gluten free with no ginger deluxe and on a mochi bun.
Veggie Milk Bun $12.00
Egg, havarti cheese, shiitake + radish patty. Served with ginger deluxe dipping sauce
Pastrami Beef Tongue Milk Bun $15.00
Pastrami beef tongue, egg, havarti, + ginger deluxe. Can be made gluten free with no ginger deluxe and on a mochi bun
Egg + Cheese Milk Bun $11.00
Egg, havarti + ginger deluxe. Vegetarian. Can be made gluten and soy free without ginger deluxe and on mochi bun.
Xia Milk Bun $15.00
Egg, havarti, 5 oz shrimp patty + ginger deluxe. Cannot be made gluten free.

Burgers + Sandwiches
Fried Chicken Milk Bun $19.00
Fried chicken leg, b&b pickles, scallions, gem lettuce, golden peppadew, white onions + kewpie mayo. Comes with fries or salad.
Shrimp Burger $21.00
5 oz shrimp patty, b&b pickles, scallions, gem lettuce, peppadew, raclette and ginger deluxe. Comes with a side of fries.
Veggie Burger $18.00
Radish and shitake mushroom cake, cheese, b&b pickles, scallions, gem lettuce, golden peppadew + ginger deluxe.
Double Smash Cheeseburger $19.00
Double patty, b&b pickles, scallions, gem lettuce, golden peppadew, white onions + kewpie mayo. Comes with a side of fries or wasabi salad.

Beer
Young Master - Jade Scorpion $10.00
young master jade scorpion 12oz - 5.1% china jade scorpion is a peppercorn pilsner that offers a juice and hazy experience - bursting with tropical flavors like mango, passionfruit and citrus making it easy drinking, soft and creamy texture. a refreshing pilsner elevated with the addition of green peppercorns, “ma jiao” from the Sichuan province of China, is what sets this beer apart giving it a subtle peppery spice that complements the fruity sweetness.
Hitachino - Pirika $10.00
hitachino nest pirika 12oz - 4.5% japan a citrus-infused pale ale brewed by Kiuchi Brewery under the Hitachino Nest Beer brand. This brew stands out thanks to its combination of yuzu citrus and sansho peppers. The yuzu provides a bright, tangy citrus character, while the sansho peppers contribute a distinctive tingling spiciness and herbal, citrusy notes that add depth and complexity to the beer. The pepper’s numbing, prickling sensation on the tongue creates a delightful contrast to the crisp, clean malt backbone of the pale ale.
Magpie - Jeju $10.00
magpie jeju citrus lager 12oz - 6.5% south korea a crisp rice lager-style beet with an added kick from citrus cultivated in jeju island. Two varieties are used - the small tangerine “gyul” and the larger sized “hallaobong” oranges. The citrus adds a bright, citrusy aroma and flavor to the lager, making it a perfect choice for those who enjoy a crisp, light beer with a zesty twist. Jeju citrus is known for its sweet and tangy taste which gives the beer a bit more complexity.
Taiwan Beer Classic $6.00
taiwan beer classic 11 oz lager - 4.5%, taiwan
Magpie - Country Folk $10.00
magpie - country folk saison ale 12 oz - 6.5% south korea 'country folk' is a staple in the magpie lineup. brewed in the tradition of the local belgian farmhouses that created the style, varied slightly year to year to reflect the changing harvests and available local ingredients. This version features a blend of Korean Mulberry and tart green Plums providing a complex fruitiness to complement the notes of rustic Saison yeast character. These flavors combine to create an easy-drinking, thirst quenching beer - with a uniquely Korean touch.
Corona $8.00
corona 12 oz lager - 4.6%, mexico

Lunch Box
Sandwich Pack $60.00
Our sandwich pack is designed to include 4 of our signature sandwiches of your choice, fries included. Ginger Deluxe Sauce on the side.
Pork Biandang $25.00
Minced pork belly, rice, soy egg + your choice of snow pea salad or ban cai salad.
Fish Biandang $25.00
Seared black bass, rice, soy egg + your choice of snow pea salad or ban cai salad.

Catering - Meal Bundles
Beverages For Catering $55.00
Serves 10+. Served in 96 oz cambro containers. Includes cups.
Small Bites, Select Pancakes + Pastries $0.00
Per person. Curate a group meal experience with selection options for small bites (Xiao Chi + Sala), scallion pancake sandwiches and pastries.

Café
Xiao Guai Guai $4.00
Macchiato $3.75
Cappuccino $4.50
2oz espresso, your choice of milk (8oz cup)
Matcha Americano $6.00
Tcho Chocolate $7.00
Cold Brew $5.00
Americano $3.00
Espresso $3.25
Latte $5.00
2oz espresso, your choice of milk (12oz cup)
Drip Coffee $4.00
Matcha Latte $8.00
kettl matcha, whisked + your choice of milk.

Soy Milk
Xian Doujiang $4.00
Savory house-made hot soy milk, with shirodashi. Served with youtiao.
Tian Doujiang $4.00
House-made soy milk sweetened with sugar. Served with youtiao. Vegetarian, vegan.

N/A Bevs
Yuzu Sanzo $4.00
Sparking water with yuzu + ginger.
Coca Cola Btl $3.00
Sarsaparilla $4.00
Orange Juice $9.00
Fresh squeezed classic citrus refreshment.
Watermelon Juice $9.00
Matcha Lemonade Sparkler $6.00
The Lucky Ox. With smooth depth. Ceremonial grade, single cultivar matcha from Kyoto family farm meets bright lemon for a balanced, refreshing finish. *Non-alcoholic
Box Water $4.00
Lychee Sanzo $4.00
Apple Sidra $4.00
Diet Coke $3.00
Vichy $4.00

Win Son Merch
McAtlas $49.95
Gary He's global McDonald's encyclopedia
Win Son Cookbook $40.00
Brigade X Win Son Work Shirt (Button Up) $85.00
We teamed up with our friends @BrigadeUSA on a shirt for Complex's Family Style Food Fest. What a blast of an event and an even bigger blast of a collab. Get yours while supplies last. 65% Polyester / 35% Cotton - Fit: Work wear fits larger for ease of movement - Material: 100% Cotton - Origin: Imported Designed by Brigade in NYC, embellished in the USA.
Blue-White Otto Hat / Banner Logo $35.00
Win Son Diner Mug $30.00
Brigade X Win Son Pocket Tee $55.00
We teamed up with our friends @BrigadeUSA on a shirt for Complex's Family Style Food Fest. What a blast of an event and an even bigger blast of a collab. Get yours while supplies last. 6.5oz t-shirt with screen printed details. - Fit: True to size - Material: 100% Cotton - Origin: Imported Designed by Brigade in NYC, embellished in the USA.

Tea
Pi Luo Chun Green $4.00
A beautifully balanced fresh and grassy green tea from Sanxia.
Gardenia Flower Oolong $4.00
A mellow and floral oolong blended with gardenia flowers.
Oolong Peach Tea (Iced) $7.00
Jasmine Flower $5.00
Jasmine flower aroma. Balanced, mildly sweet, delicate floral character. Clean, refreshing finish.
Kings 109 Oolong $4.00
Roasted oolong blended with ginseng.
Alishan High Mountain Oolong $4.00
A smooth, buttery, leafy Oolong from Alishan
Jasmine Mango Milk Tea $7.00

Win Son Retail
Chili Viniagrette Sauce (12oz) $12.00
This sauce features our favorite chili crisp brand, Lao Gan Ma, and it's twisted up with black vinegar. A pair of table side condiments for dumplings everywhere, seasoned with a little light soy sauce and sweet rice wine.
Ginger Deluxe Sauce (2oz) $1.50
Diamond Crystal Kosher Salt (3lbs) $10.00
Chili Vin Sauce (2oz) $1.50
Ginger Deluxe Sauce (16oz) $15.00
A creamy, zesty sauce with garlic, ginger, soy sauce, and a hint of citrus—perfect for dipping or drizzling

Gāodiǎn
Lu Rou Bao $11.00
Crispy, golden milk bun coated in panko, filled with savory Taiwanese curry minced pork stew. Contains mushroom, dairy + gluten.
Custard Toast $6.00
Custard toast is a beloved trend in Taiwan, with everyone adding their own unique twist. Served warm, with a perfectly brûléed finish
Corn Cream Bun $5.00
Our milk dough is filled with corm pastry cream and baked till lightly golden. Topped with a corn meal crumble.
Millet Mochi Donut $5.00
Coated in a spiced sugar primarily made of ground ginger and cardamom. Gluten-free.
Date Cake $5.00
A take on sticky toffee pudding but traveable. Covered in a toffee glaze and made with Taiwanese red dates.
Laminated Bolo Bao $6.00
Our take on a classic pineapple bun. Giving the look of a pineapple bun but the body of a croissant.
Pine Nut Sun Cookie $5.00
Made with puff pastry and a brown butter pinenut filling.
Toffee Chocolate Chip Cookie $5.00
We take our chocolate chip cookies very seriously and this has all the elements we feel most chocolate chip cookies are missing. Sweet and salty.
Twice Baked Almond Bolo Bao $8.00
Chocolate Bolo Bao $7.00
Our take on a classic pineapple bun. Giving the look of a pineapple bun but the body of a croissant with the addition of chocolate.

Cold Case
Slab O Cake $7.00

Scallion Pancakes
Mortadella Scallion Pancake $18.00
Mortadella, egg, havarti,+ pickled pepperoncinis wrapped in a scallion pancake. Served with ginger deluxe dipping sauce. Mortadella contains dairy - cannot be dairy free. Nut free.
Nardello Egg + Cheese Scallion Pancake $19.00
Egg + Cheese Scallion Pancake $15.00
Egg + harvarti cheese wrapped in a scallion pancake. Served with ginger deluxe dipping sauce.
Xia Scallion Pancake $19.00
5 oz shrimp patty, egg + havarti wrapped in a scallion pancake. Served with ginger deluxe dipping sauce.
San Bei Ji Chop'd Cheese $21.00
Three cup chopped chicken, peppers, onions + jcj mayo. Comes with a side of fries or salad.
Jiucai Scallion Pancake $16.00
Eggs, havarti cheese, chives, rice noodles + shallot sauce wrapped in a scallion pancake. Served with ginger deluxe dipping sauce.
BEC Scallion Pancake $16.00
Bacon, eggs + havarti cheese wrapped in a scallion pancake. Served with ginger deluxe dipping sauce.
Pastrami Beef Tongue Scallion Pancake $19.00
Egg, havarti + pastrami beef tongue wrapped in a scallion pancake. Served with ginger deluxe dipping sauce.

Salads
Yuzu Salad $11.00
Mixed greens + baby bok choy dressed in a yuzu vinaigrette. Cannot be made gluten free.
Caesar Salad $18.00
A take on a classic caesar salad with lancaster farm little gem, white sesame caesar dressing, garlic bread crumbs, crispy shallots + parmigiano reggiano. Can be made gluten-free without breadcrumbs. Dressing contains anchovy.
Wasabi Salad $11.00
Mixed greens + baby bok choy dressed in a wasabi-black pepper vinaigrette. Cannot be made gluten free.
Ban Cai $9.00
Persian cucumbers, wood ear mushrooms, cilantro and peanuts. Gluten free, vegan and vegetarian.
Snow Pea Leaves $9.00
Snow pea leaves, tofu skin + soy beans. Contains soy + sesame. Vegan.
Sungold Salad $9.00
cured tomatoes, parm + golden sesame dressing.

Win Son Bakery Details

Service options
Delivery
Takeout
Dine-in

Highlights
Fast service
Great coffee
Great dessert

Popular for
Breakfast
Lunch
Solo dining

Offerings
Alcohol
Beer
Coffee
Comfort food
Quick bite
Small plates

Dining options
Breakfast
Lunch
Dinner
Catering
Dessert
Seating

Atmosphere
Casual
Trendy

Crowd
Tourists

Payments
Credit cards
Debit cards

Children
Good for kids
High chairs

Win Son Bakery Photos

Win Son Bakery Location

Win Son Bakery

New York New York County New York 2nd Avenue

23 2nd Ave, New York, NY 10003, USA

Win Son Bakery Reviews

An average rating of ★4.3 from 200 user reviews.

scallion pancakespastriescifantuanlattethe menudonutswrapbolo baosavoryatmosphere

★ 5★ 4★ 3★ 2★ 1

Had high expectations because of all the hype! I think the concept is really cool and there’s a lot more of the menu to try but I got the bacon, egg, and cheese scallion pancake and the shrimp and egg one as well. Both were good, I preferred the shrimp surprisingly. I think that they tasted great - the pancake was crispy, the filling to pancake ratio was good. The sauce is kinda necessary because I feel like it was a little dry. These were deceivingly filling. I liked the fantuan more and it felt a littlebit more classic too. I think the service system works great and there’s a ton of seating with a lot of natural sunlight. Just a very cute place to stop by for a meal. Excited to try other stuff on the menu.
August 20 · Michelle
Win Son is a true culinary gem that masterfully blends traditional Taiwanese street food with a creative American twist. The dishes are not only innovative in flavor but also beautifully presented. I had been wanting to go for a long time and the food made the visit very memorable.For first-time visitors, I highly recommend starting with one of their scallion pancake wraps. These are served like petite burritos, oozing with melted havarti cheese and packed with ingredients like scallions, vermicelli noodles, or other savory fillings of your choice. The rice roll noodles are another standout—stir fried with scallions, shrimp tofu, and tossed in a deeply flavorful garlic stir-fry sauce that’s rich in umami.The fantuan is a nostalgic nod to Taiwanese breakfast street carts, filled with soft poached eggs and your choice of meat or tofu. I was especially pleased to see a good range of vegetarian options, which is a welcome surprise given the traditionally meat-heavy nature of Taiwanese cuisine. The snow pea salad was refreshing, and the fresh soy milk was delightfully frothy and smooth.As for the biang dang (bento box), while beautifully plated and flavorful, it felt a bit underwhelming in portion size—especially considering the price. The fish version, marinated in ginger soy sauce, was perfectly seasoned but quite small for the cost.Win Son also offers a selection of Taiwanese pastries that are hugely popular staples in Taiwan, such as pineapple cakes and other traditional sweets. I didn’t get a chance to try them on this visit, but they looked incredible and are high on my list for next time.Overall, Win Son offers an inventive and flavorful take on Taiwanese street food, with thoughtful vegetarian options and vibrant, bold flavors throughout the menu. While some dishes may not feel as filling for the price, the quality and creativity of the food make it a spot well worth returning to—especially to explore more of their beloved pastries.
May 26 · Allison L.
We think the restaurant was fairly efficient in line management and timing food. The staff work very hard. There is a good mix of sweet and savory items. There is seating but it’s right. We had the egg and cheese pancake. We didn’t find it too oily as other reviews noted but think that meats would contribute to a greasy texture. The scallion flavor was pretty mild. The red rice donut was so underwhelming that we discarded most of it. I think this is a nice spot to try with one other friend because you can chat while waiting in line and split two or three things to try. It’s probably not work the social media hype.
June 08 · Jaye Aster Broder
Great concept with Taiwanese comfort food. I loved every dish we tried. I’ll definitely come back to try the dessert menu, which looks amazing and is what made their reputation in BK. There’s seating available, no wait when we went, and service was quick. That said, I found it a bit pricey and really loud — though the playlist was great.
May 21 · Léa Dalle Lucche
Everything I've had here has been great. Don't sleep on the gluten free option for the sandwiches - they come on an outstanding mochi bun. Partner was thrilled with it and it was good enough they should make it clearer in the menu, I'd order even though I'm not gluten free!
July 02 · Jake Waage