YOSHINO • NEW YORK Introduce
In a city with a seemingly endless number of sushi restaurants, YOSHINO • NEW YORK stands apart not just as a place to eat, but as a destination for a profound and meticulously crafted culinary journey. Located on the bustling Bowery, this isn't your average sushi spot; it's a high-end omakase restaurant led by a master chef with decades of experience who brings a traditional approach to Japanese cuisine. The restaurant’s philosophy is built on the four pillars of Japanese dining: seasonality, beauty, balance, and comfort. The entire experience is a reflection of this commitment, from the exquisite ingredients flown in directly from Japan to the precise and artistic presentation of each dish. YOSHINO • NEW YORK is the first U.S. venture by Chef Tadashi Yoshida, a third-generation sushi master who left his critically-acclaimed restaurant in Nagoya, Japan, to bring his vision to Manhattan. This is a rare occurrence, marking a significant moment in the city's fine dining scene. The restaurant’s focus is on providing an authentic and traditional Japanese omakase experience, which means a multi-course tasting menu entirely selected by the chef. This approach allows diners to surrender to the chef's expertise and enjoy a procession of dishes that showcase the best of what's in season. The atmosphere is designed to be both cozy and trendy, featuring a small, intimate sushi counter made from a 300-year-old tree, which adds to the sense of a one-of-a-kind experience. While the price point is significantly higher than a typical Japanese restaurant, customers often describe the dining experience as "unparalleled" and "well worth the cost." It is a place for special occasions, a true indulgence for those who appreciate the highest level of culinary artistry. The restaurant has garnered a Michelin star and is celebrated for its commitment to excellence in every facet of the operation, from the ingredients to the flawless service and the seamless teamwork of the kitchen staff. This article will provide a closer look into what makes YOSHINO • NEW YORK a standout among the city's top-tier dining establishments.
YOSHINO • NEW YORK is located at 342 Bowery, New York, NY 10012, USA, a prime location that places it in a vibrant and easily accessible part of Manhattan. The Bowery is a historic street known for its energetic atmosphere and diverse cultural landscape, and the restaurant’s storefront is non-descript and minimalist, which adds an element of exclusivity and intrigue. This central location makes it convenient for a wide range of diners, whether they are Manhattan residents or visitors to the city. The restaurant is easily accessible by public transportation, with several subway lines and bus routes serving the area. For those arriving by car, paid street parking is available, though as with most of New York City, it can be challenging to find a spot. The restaurant’s focus is exclusively on dine-in service, with a strictly reservation-only policy. This ensures a controlled and intimate dining experience for the limited number of guests at the counter. In terms of accessibility, the restaurant has a wheelchair accessible restroom, demonstrating a commitment to accommodating guests with mobility needs. The counter seating is designed for comfort, with custom-made chairs that are a part of the overall meticulous design. The entire space is crafted to be a tranquil and refined environment that transports diners away from the hustle and bustle of the city, even though it's situated on a busy street. This combination of a convenient location and a highly curated, private setting makes YOSHINO • NEW YORK a truly unique dining destination, offering a luxurious escape right in the heart of Manhattan.
YOSHINO • NEW YORK operates with a highly focused and exclusive set of service options to ensure the highest quality of the omakase experience. The services offered include:
- Dine-in: This is the sole service option, as the omakase experience is designed to be enjoyed at the restaurant's intimate counter.
- Dinner only: The restaurant is open exclusively for dinner, with two seatings available each night.
- Table service: All guests receive professional and attentive table service, ensuring a seamless and high-end dining experience from start to finish.
- Reservations required: Due to the limited seating, reservations are mandatory and must be made in advance. It is highly recommended to book well in advance to secure a seat at this acclaimed establishment.
- Paid street parking: For those arriving by car, there is paid street parking available in the vicinity.
The highly selective nature of these services underscores the restaurant’s commitment to providing an exclusive and personal dining experience. This is not a place for a spontaneous meal; it's a planned and anticipated event that is meticulously prepared for each guest.
What sets YOSHINO • NEW YORK apart are the exceptional features and highlights that define its world-class status:
- An intimate dining experience with a small, 10-seat sushi counter, allowing for a close interaction with the chef.
- A master chef with decades of experience and impeccable knife skills, ensuring every dish is a work of art.
- Exclusive use of premium ingredients, including rare and luxurious items like hairy crab and cod milt, many of which are flown in from Japan.
- An extensive and curated wine and sake list, with offerings ranging from fine wines to rare Junmai Daiginjo sakes, providing perfect pairings for the meal.
- A focus on traditional Japanese flavors and techniques, with a balance of classic dishes and unique, creative signature courses like charcoal-grilled mackerel.
- A warm and enthusiastic staff, including the chefs themselves, who are noted for their passion and genuine care for guests, creating a very welcoming and engaging atmosphere.
- Seamless teamwork in the kitchen, which can be observed from the counter, showcasing the precision and professionalism of the operation.
- The atmosphere is both cozy and trendy, with meticulously crafted decor, including a counter made from a 300-year-old tree, that enhances the dining experience.
- The restaurant accepts various payment methods, including credit cards, debit cards, and NFC mobile payments, for convenience.
These highlights collectively create an experience that transcends a simple meal. YOSHINO • NEW YORK is not just about the food; it's about the artistry, the atmosphere, and the impeccable service that make it a truly unforgettable dining destination in New York City.
For inquiries or to make a reservation at YOSHINO • NEW YORK, you can use the following contact information:
Address: 342 Bowery, New York, NY 10012, USA
Phone: (917) 444-1988
Mobile Phone: +1 917-444-1988
These contact points provide the necessary information for anyone looking to secure a reservation at this exclusive restaurant. Given that reservations are required and highly sought after, reaching out well in advance is essential. The restaurant’s contact information is a direct line to the establishment, allowing for direct communication regarding bookings or any specific inquiries you may have. The clear and professional nature of the contact details reflects the high-end service that the restaurant provides. For a place that values a personal and seamless experience, having these direct lines of communication is crucial for guests to plan their visit properly. It’s a testament to the restaurant’s dedication to providing excellent customer service from the very first point of contact.
When it comes to deciding whether YOSHINO • NEW YORK is worth choosing, the experience and reviews paint a clear picture. This restaurant is for the discerning diner who appreciates traditional Japanese craftsmanship and is willing to pay a premium for it. The food is consistently praised for its exceptional quality and the masterful technique of the chef. Items like the lean, medium fatty, and fatty tuna, as well as the unique appetizers like Matsutake Mushroom Somen and Monkfish Liver, showcase a menu that is far beyond the typical sushi joint. The chef’s mastery of traditional ingredients and precise knife skills are highlighted as major draws, with some customers even noting that the dishes offer a "fresh perspective." The creative signature dishes, such as the charcoal-grilled mackerel, are also a major point of praise, adding a theatrical and memorable element to the meal. While some reviews mention concerns about slow pacing and inconsistent plate presentation, these are minor criticisms in the context of an otherwise exceptional experience. The service, in particular, receives glowing reviews. Despite a few negative comments regarding staff and tipping practices, many customers praise the chefs and staff for being "incredibly friendly and passionate" and for showing "genuine care for their guests." This high level of hospitality, combined with the chef's visible passion for his craft, creates an immersive and interactive experience that is a core part of the omakase tradition. The restaurant's exclusivity, with its "reservations required" policy and limited seating, adds to its allure as a truly special destination. For those seeking an authentic, traditional, and high-quality sushi experience that is a cut above the rest, YOSHINO • NEW YORK delivers an outstanding representation of Japanese cuisine. It is a place to go to celebrate a special occasion, to truly indulge in world-class food, and to witness culinary artistry firsthand, making it a highly recommended choice for those who want an unparalleled dining experience in New York City.
YOSHINO • NEW YORK Menu
Appetizers
- Squid
- Matsutake Mushroom Somen
- Monkfish Liver
- Abalone
- Longtooth Grouper
- Scallop
- King Salmon
Sushi
- Mackerel
- Gizzard Shad
- Filefish
- Spanish Mackerel
- Lean Tuna
- Medium Fatty Tuna
- Fatty Tuna
- Blackthroat Seaperch
- Sea Urchin
- Sea Eel
- Hand Roll
- Miso Soup
- Egg Omelette
- Basque Cheesecake
Red Wine
- 2018 Chambolle-Musigny Ler Cru $420.00
"Les borniques" domaine hudelot-baillet
- 2018 Volnay 1er Cru "Santenots" $350.00
Domaine pierre morey
- 2018 Grands Echezeaux
Domaine de la romanee-conti
- 2018 Richebourg
Domaine de la romanee-conti
- 2016 Toboni Vineyard Pinot Noir $300.00
Arista
- 2013 Shea Vineyard Pinot Noir $300.00
Bergstrom
Sake By Carafe
- Kid $40.00
(Junmai daiginjo)
- 2019 Kamoshibito Kuheiji $40.00
"Eau du désir" (junmai daiginjo)
- Gikyo $38.00
(Junmai ginjo)
- Mimurosugi $34.00
(Junmai ginjo)
- Azumaichi $32.00
(Junmai)
Wine By The Glass
- 2019 Mâcon-Verze $30.00
Domaine leflaive
- 2016 Mersault Blagny Ler Cru $38.00
"La piece sous le bois" domaine paul pernot et ses fils
- 2016 Toboni Vineyard Pinot Noir $34.00
Junmai Daiginjo
- Noguchi Naohiko Sake Institute $1,800.00
Limited edition 01" ishikawa prefecture, yamada nishiki rice
- Da Ishichi "Myoka Rangyoku" Grand Cuvée $1,750.00
Fukushima prefecture, yamada nishiki rice
- Dassai "Beyond $1,550.00
Yamaguchi prefecture, yamada nishiki rice
- 2019 Suigel "Daito $760.00
Kochi prefecture, yamada nishiki toku-a grade hyogo rice
- Born "Chogin $650.00
Fukui prefecture, yamada nishiki rice
- Kikusul "Kuramitsu $470.00
Niigata prefecture, uonuma koshihikari rice
- Noguchi Naohiko Sake Institute $365.00
Miyama nishiki yamahai" ishikawa prefecture, miyama nishiki rice
- Tengumai "Black $350.00
Ishikawa prefecture, yamada nishiki rice special a district
- Miyosakae Tenmi $325.00
Ehime prefecture, matsuyama mitsui rice
- Fukuju "Black $315.00
Hyogo prefecture, yamada nishiki rice
- Tokugetsu $250.00
Niigata prefecture, yuki no sei rice
- Kid $150.00
Wakayama prefecture, yamada nishiki rice
- 2019 Kamoshibito Kuheiji. "Eau Du Désir $150.00
Aichi prefecture, yamada nishiki rice
YOSHINO • NEW YORK Details
Service options
- Dine-in
- Delivery
Popular for
- Dinner
Accessibility
- Wheelchair accessible restroom
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Hard liquor
- Healthy options
- Wine
Dining options
- Dinner
- Dessert
- Table service
Amenities
- Restroom
Atmosphere
- Cozy
- Trendy
Planning
- Reservations required
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
YOSHINO • NEW YORK Photos










YOSHINO • NEW YORK Location
YOSHINO • NEW YORK Reviews
omakasenigirisous chefcoursetripsakeingredientstunakarasumibirthday
★ 5★ 4★ 3★ 2★ 1This is one of the best Japanese restaurants I’ve experienced in New York City. Their cuisine leans toward traditional Japanese flavors, with a master chef boasting decades of experience who brings many dishes to near perfection. They also offer some unique signature courses that leave a lasting impression. While the prices are significantly higher than your average Japanese restaurant—sometimes several times as much—the dining experience here is unparalleled and well worth the cost.From my experience, a few highlights set this restaurant apart from other top-tier Japanese establishments in NYC:1. Exceptional Handling of Traditional IngredientsThe chef’s mastery of Japanese culinary techniques shines through, especially with rare and luxurious ingredients like hairy crab, cod milt, and nodoguro. These items, typically found only at the finest restaurants, are elevated here with flavors that are distinct and memorable, offering a fresh perspective even if you’ve tried them elsewhere.2. Creative Signature DishesThe chef's original creations are remarkable. For example, the charcoal-grilled mackerel is perfectly cooked with an impressive preparation style that adds a touch of theatricality to the meal, leaving diners both entertained and impressed.3. Premium Ingredients and Impeccable Knife SkillsThe quality of the ingredients is exceptional, and the precise knife work combines them in perfect harmony, turning each dish into a true work of art.4. Warm and Enthusiastic ServiceBoth the chefs and the staff are incredibly friendly and passionate, showing genuine care for their guests. It’s touching to see such a famous establishment maintain this level of hospitality and dedication to providing the best dining experience possible.5. Seamless Teamwork in the KitchenObserving the chefs at the counter, you can sense the efficient harmony of the kitchen. Their collaboration is seamless, showcasing the precision and professionalism of a well-run operation.Despite their Michelin-starred status and well-deserved acclaim, there are a few areas where they could improve:1. Limited Innovation in Modern Japanese CuisineWhile their dishes excel in traditional flavors, there’s less focus on modern Japanese innovations or fusion cuisine. For instance, their combination of ice cream and white truffle, though interesting, doesn’t rival the creativity of some renowned French-Japanese or modern Japanese restaurants in NYC. It would be exciting to see them explore more inventive directions in the future.2. Pacing of Sushi CoursesThe sushi courses are served with relatively long intervals, as one sushi chef handles all the sushi for the entire counter. This disrupts the flow and makes it harder to compare the flavors of similar items like lean tuna, medium fatty tuna, and fatty tuna. Having multiple sushi chefs could improve the pacing and enhance the overall dining rhythm, allowing guests to better enjoy the progression of flavors.3. Inconsistent Plate PresentationThe choice of plates feels a bit eclectic, with some leaning toward modern Western styles and others embracing traditional Japanese aesthetics. Some plates have overly busy patterns that distract from the presentation of the food. A more cohesive and complementary plate selection could elevate the visual aspect of the dining experience.Overall, this restaurant is an outstanding representation of traditional Japanese cuisine and delivers an exceptional dining experience. I hope they continue to maintain their high standards while also pushing boundaries to innovate further and solidify their place as one of NYC’s top Japanese dining destinations.
November 27 · D GuoRude staff. Mediocre food.Ridiculous price tag for normal food. I guess it’s appealing just for people wanting to show off on social media.The staff was rude and after leaving an already included 20% tip they demanded an additional one for pouring water. We decided to go along with this and left an additional tip but the staff brought the check back saying that the tip was not enough and making a scene in front of everyone. I understand complaining when you don’t receive a tip but doing that after receiving already more than 20% (~200$) it’s a low class and extremely disrespectful move, especially for a place that’s supposed to be “classy”. Also, the only bill they doubled-checked was ours (only non Japanese speaking people in the place).Part of the Omakase experience is supposed to be the interaction with the chef, but in our case the sous chef, only interacted with Japanese speaking customers not explaining most of the dishes leaving us wondering what we where about to taste.On a positive note, the food was very fresh, but not worth the extremely high price tag and you could see that the chef was very passionate about his job.In conclusion, this place is not worth it!NYC has some amazing sushi and this one is unfortunately not one of them.I’m sorry for the chef because you could see his passion but his staff ruined our experience and it is unacceptable for a restaurant that aspires to be great.
June 12 · Alessandro ValentiFood 10/10Yoshino has stolen the show and is now my favorite Omakase place of all time. The ingredients used were classic but also creative, everything was top quality and you can taste the freshness and premium perfection of the fish. A holistic journey of different pieces and plates, and there was just the right amount of courses. They clearly took that extra step to prepare everything beautifully and precisely. Chef Yoshida does a spectacular job with the nigiri, and his saddle-shaped rice is unique and incredible. If you do get a reservation, you HAVE to go.A few of my favorite dishes:Aokri ika / big reef squid: the first dish. The crunch of the seaweed was refreshing and paired perfectly with the smooth texture of the squidMonkfish liver: also outstanding, so much better than foie gras. Light and airy, yet somehow creamy at the same timeKarasumi Mochi: as someone who is very much obsessed with mochi, this was the perfect addition to the meal. Freshly made mochi, along with bottarga. I made sure to savor every bite, and I ended up eating the slowest among all the diners hahaChiaigishi Chutoro: a gorgeous gradient of hues, a generous amount of tuna, put together through a legendary craft, produced this outstanding piece. Might be the favorite one of the night, and apparently they only serve this piece once every ten days because it’s very difficult to obtainAtmosphere 10/10Light wood interior, a super subtle entrance that guides you into an intimate yet not too tight dining room. There are limited amounts of seating, which is probably why it’s so so difficult to get a reservation here. Bright lighting that creates the perfect stage. Subtle and minimalist designs keep this place feeling relatively lowkey. There’s a bonus: a spaceship-shaped toilet, beautiful and sleek.Service 10/10There was absolutely no sense of snobbishness or elitism that can commonly be felt at fine-dining restaurants. With Omakase experiences, there is a history and a tradition to it, and I really appreciated the interactive elements throughout the entire meal. All of the servers were friendly and homely, I felt really comfortable and enjoyed every part of the dinner.
September 09 · Victoria GTruly incredible experience ! I travel to Japan to eat sushi - and this is by far the best experience I have had outside of Japan.Favorite tsumami were the hairy crab and karasumi mochi - incredible ⭐️
April 10 · Mathieu PellegriniI was excited to dine at Yoshino and had pretty high expectations given the hype and reputation. Reservations aren’t easy and pretty much always sold out, I got invited in after joining the waiting list. Reservations open usually 30 days in advance at noon EST sharp. Chefs and staff are very nice and friendly. What distinguishes Yoshino is that they are more interactive and lively when compared to other traditional Japanese Omakase experiences. Service is flawless and wine/sake pairing was good and what you expect but nothing peculiar. The sushi counter was modern and ambience was fun and lively. Menu is divided to few courses of seafood appetizers and traditional few pieces of nigiri and hand rolls. Fish tasted fresh, highlight of the menu to me were, Octopus & Swordtip Squid and Nodoguro / Blackthroat Seaperch. The Tuna with its different fat grades and the sweet shrimp nigiri were my favorite sushi pieces. Overall, a very good experience but nothing unique,truly exceptional or distinctive when compared to other Michelin omakase experience i tried and reviewed before.
September 18 · Eias Murad
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