NAYA

- 285 Madison Ave, New York, NY 10017

In the bustling heart of Midtown East, NAYA has established itself as a premier destination for anyone craving the vibrant, authentic flavors of the Middle East. This isn't your average sit-down restaurant; it's a modern, fast-casual concept that has perfectly transformed traditional street fare into fresh, clean, and delicious cuisine. NAYA stands out for its "Chipotle-style" approach, allowing customers to build their own custom meals, whether it's a bowl, a roll, or a salad. This focus on customization, coupled with a commitment to using high-quality ingredients, makes NAYA a top choice for a healthy and satisfying meal for the on-the-go New Yorker. The atmosphere is casual and unpretentious, catering perfectly to the city's fast-paced lifestyle while still providing a comfortable and welcoming space.

NAYA's menu is a testament to the rich and diverse flavors of Middle Eastern cooking. Customers can start by choosing a base like vermicelli rice, tri-color quinoa, or fresh romaine lettuce, then add their choice of protein, such as juicy chicken shawarma, tender strips of beef, or crispy falafel. The real fun comes with the "unlimited toppings," which include everything from creamy hummus and smoky baba ghannouj to zesty jalapeño sauce and fresh sumac onions. This level of personalization ensures that every meal is exactly to the customer's liking. Beyond the build-your-own options, the menu also features classic appetizers like Kibbe and Rekakat, as well as a selection of baklava for a sweet finish. This variety, combined with fair prices for the quality and portion size, makes NAYA an excellent value in a popular and often expensive district.

NAYA is conveniently located at 285 Madison Ave, New York, NY 10017, USA, positioning it perfectly in the heart of Midtown East. This prime address, situated near the intersection of 40th and Madison, makes it an ideal spot for professionals working in the surrounding office buildings. The restaurant is also just a short walk from Grand Central Terminal, making it highly accessible for commuters and tourists exploring the area. The ease of access via multiple subway lines and bus routes is a significant advantage, ensuring that a flavorful Middle Eastern meal is never far away. The establishment's focus on fast counter service is a perfect fit for this high-traffic location, ensuring that a line moves quickly and efficiently.

While there might be limited seating, the fast and efficient service is designed to accommodate the high volume of customers during peak lunch and dinner hours. The atmosphere is casual, welcoming a diverse crowd of locals and professionals looking for a quick, healthy, and delicious meal. NAYA's accessibility for its customers extends beyond its location, with services like delivery and takeout making it even more convenient to enjoy its offerings from anywhere. The restaurant is also known to have a strong local following, a testament to its consistent quality and a true measure of a great neighborhood spot.

Services Offered

• Dine-in: While seating may be limited, NAYA provides a casual and clean space for patrons to enjoy their meals on-site, offering a quick escape from the daily grind.
• Takeout: NAYA's entire operation is streamlined for takeout, making it an ideal choice for a quick lunch or dinner that you can grab and enjoy on the go.
• Delivery: For those who prefer the convenience of home or office delivery, NAYA offers reliable delivery services, ensuring their fresh, flavorful food can be enjoyed without leaving your location.
• Catering: NAYA is a popular choice for office catering and events, offering large-scale packages like the "Ultimate Appetizer Bundle" that are perfect for feeding a team or a group of friends.
• Counter Service: The efficient counter service model allows for a quick and customizable ordering process, where you can watch your meal being prepared right in front of you.

Features / Highlights

• Healthy and Vegetarian Options: The menu is rich with healthy choices, from fresh salads to various vegetable-based appetizers and the popular Falafel, catering to a wide range of dietary preferences.
• Quick Bite and Fast Service: NAYA is known for its speed and efficiency, making it the perfect spot for a quick lunch break without sacrificing quality.
• Build-Your-Own Meals: The NAYA Bowl, NAYA Roll, and NAYA Salad options allow for full customization, ensuring every customer gets exactly what they want.
• Fresh Ingredients: A consistent point of praise from customers is the freshness of the ingredients, a key component of NAYA's success.
• Fair Value: The prices are considered fair and offer great value for the quality of the food and the size of the portions, as noted by a real customer.
• Popular for Lunch and Dinner: NAYA is a go-to spot for both the midday and evening crowds, demonstrating its appeal at any time of day.

Contact Information

Address: 285 Madison Ave, New York, NY 10017, USA

Phone: (212) 407-0405

Mobile Phone: +1 212-407-0405

What is worth choosing

Choosing NAYA for your next meal in New York is an excellent decision, especially if you value a combination of speed, freshness, and authentic flavors. The "build-your-own" concept is the clear highlight and a major reason why this place is so popular. It empowers you to create a meal that perfectly suits your taste and dietary needs. For example, a customer praised their "Beef Shawarma with Romaine" and noted that "All the sides were great." This ability to mix and match different components—from proteins like chicken and beef to a variety of fresh vegetables and homemade sauces—is what makes NAYA a truly satisfying experience.

While one customer had a personal preference against the falafel, noting it was "a bit too crunchy, and not enough taste," the overall sentiment from multiple reviews is that "everything on the menu tastes great!" The high praise for the service is another strong reason to visit. Patrons consistently mention the staff is "great," "helpful," "polite," and "efficient." This friendly and professional attitude, combined with the quick service, makes for a stress-free and enjoyable dining experience. The value is also a key factor; customers feel the menu prices "reflect fair value for quality food." In a city where quick bites often mean sacrificing quality, NAYA provides a rare and valuable combination of speed, healthiness, and delicious, authentic Middle Eastern flavor. Whether you're a local on a lunch break or a visitor looking for a reliable and tasty meal, NAYA is a top choice that you won't regret.

NAYA

285 Madison Ave, New York, NY 10017, USA