S'MAC

- 197 1st Ave, New York, NY 10003

In a city known for its endless culinary diversity, few places capture the essence of American comfort food quite like S'MAC. The name itself, a clever acronym for Sarita's Macaroni & Cheese, says it all. This beloved New York institution has elevated the humble dish of mac and cheese from a simple side to a gourmet main event, creating a destination that has earned a devoted following. Located in the lively East Village, S'MAC has become a go-to spot for locals, students, and tourists alike, offering a menu that is both nostalgic and innovative. The atmosphere is unpretentious and cozy, with the rich aroma of bubbling cheese and savory toppings filling the air, instantly making you feel at home.

What sets S'MAC apart is its singular focus on one of America's most cherished comfort foods, but with a twist. The menu is a playground of flavors, offering everything from the classic "All-American" to more adventurous and global-inspired creations like the "La Mancha," with manchego cheese and fresh fennel, or the "Masala," which blends traditional American comfort with Indian spices. Each dish is served in its own cast-iron skillet, ensuring a perfectly crispy, browned top and a gooey, cheesy interior. The dedication to quality is evident, and the fast service ensures that your craving for cheesy goodness is met with minimal wait time. Whether you're looking for a quick bite or a satisfying, hearty meal, S'MAC delivers an experience that is consistently delicious and undeniably comforting.

The restaurant's appeal is universal. It’s a place where you can bring the whole family, grab a quick solo lunch, or settle in for a relaxed dinner with friends. The founders, a women-owned business, have built a space that is not only welcoming but also celebrates the simple joy of a well-made meal. S'MAC is more than just a place to eat; it's a celebration of comfort food done right, a true New York gem that continues to win over hearts, one skillet at a time.

S'MAC is perfectly situated at 197 1st Ave, New York, NY 10003, USA, placing it in the heart of Manhattan’s vibrant East Village. This location is easily accessible from several major subway lines, making it a convenient destination from almost anywhere in the city. The closest subway stop is the L train at 14th Street and 1st Avenue, but the restaurant is also just a short walk from the 6 train at Astor Place and the bustling Union Square station, which services the L, N, Q, R, W, 4, 5, and 6 trains. While street parking can be challenging, both free and paid street parking options are available nearby.

S'MAC is also committed to ensuring all guests can enjoy their dining experience comfortably. The restaurant is equipped with a wheelchair accessible entrance, restroom, and seating, making it a welcoming space for individuals with mobility needs. The option for outdoor seating provides a pleasant dining alternative during warmer weather, and the restaurant is even pet-friendly, allowing dogs outside. Whether you choose to dine-in, grab a quick bite at the counter, or opt for one of the delivery services, S'MAC's location makes it a highly accessible and convenient choice for a satisfying meal.

S'MAC has a versatile approach to service, catering to a variety of dining preferences. From quick and easy counter service to full-scale catering, they have you covered.

• Dine-in and Counter Service: You can place your order at a convenient kiosk and then either find a cozy indoor seat or enjoy your meal at one of the outdoor tables. The casual, friendly atmosphere makes it a great spot for a relaxed meal. The fast service is a key highlight, ensuring you get your food quickly without compromising on quality.

• Takeout and Delivery: S'MAC is a top choice for a delicious meal at home. They offer a variety of convenient options, including takeout, standard delivery, and no-contact delivery, which is perfect for a busy New York lifestyle. They also offer a "Frozen Kit," which allows you to take their mac and cheese home and bake it fresh whenever you're ready.

• Catering: For events and parties, S'MAC offers catering services with their "Partay!" sizes, which are perfect for serving groups. It's a fun and crowd-pleasing option for office lunches, family gatherings, or any special occasion.

S'MAC's success is rooted in its unique and well-executed features that set it apart from other comfort food spots. The highlights are all about bringing a new level of creativity and quality to a classic dish.

• Themed Mac and Cheese Variations: The menu is the main attraction, with over a dozen specialty mac and cheese options, each with a unique profile. From the classic "All-American" to the more gourmet "Parisienne" with brie, figs, and rosemary, there is a mac for every palate. The "S'MAC Sampler" is a particularly popular feature, allowing diners to try a variety of flavors and discover new favorites.

• Customizable "Build Your Own" Option: For the creative diner, the "Build Your Own" option allows you to select your preferred size, cheese, and a vast array of mix-ins and toppings. This level of customization ensures that every dish is exactly what you're craving, making each meal a personal masterpiece.

• Inclusive Menu Offerings: S'MAC is highly accommodating to various dietary needs. They offer dedicated vegan options, a gluten-free pasta alternative, and plenty of vegetarian options. This inclusive approach ensures that everyone can enjoy a delicious and satisfying mac and cheese meal.

• Signature Cast-Iron Skillets: A defining feature of S'MAC is that every mac and cheese is baked and served in a cast-iron skillet. This not only keeps the food piping hot but also creates a desirable crispy, browned top layer that contrasts beautifully with the gooey, creamy interior.

• Beyond the Mac: While mac and cheese is the star, S'MAC also offers a thoughtful selection of other items. You can find fresh salads, a variety of beverages including local and craft beers, wines, and classic cocktails, and a selection of classic American cookies for dessert.

For more information, or to place an order, you can contact S'MAC at the following:

Address: 197 1st Ave, New York, NY 10003, USA

Phone: (212) 358-7912

Mobile Phone: +1 212-358-7912

For any New Yorker craving the ultimate comfort food, S'MAC is unequivocally worth choosing. It stands out in the crowded dining scene by specializing in one dish and perfecting it. The range of options is unparalleled, from the nostalgic "All-American" that will take you back to childhood to the sophisticated and surprising "Parisienne" or "La Mancha," which showcase how versatile mac and cheese can truly be. The quality of the food is consistently praised, with customers noting the perfect balance of soft, chewy pasta and creamy, flavorful cheese, all crowned with a delicious crispy topping.

A key reason to choose S'MAC is the S'MAC Sampler. This allows you to experience a variety of flavors, which is perfect for those who are indecisive or dining with a group. It’s a great way to try a little bit of everything and discover your personal favorite among their creative offerings. The generous portion sizes, even in the "Nosh" (smallest) size, offer great value for money and ensure you leave feeling satisfied. The fact that the restaurant is women-owned and provides a space that is family-friendly, catering to different crowds from college students to tourists, adds to its appeal. The ability to grab a beer or a glass of wine with your mac and cheese also makes it a step above a typical fast-casual spot. S'MAC is a place that promises a delicious, satisfying, and comforting meal every time, making it an essential visit for any mac and cheese enthusiast in New York City.

S'MAC

197 1st Ave, New York, NY 10003, USA